Have you been called out yet?
Unless you live (and do production) under a rock, you are probably aware of the viral social media phenomena that is the ALS ice bucket challenge.
Everyone from grandmas and sports stars to billionaires and politicians have been swept up in the chaos and the ALS Association has reaped the benefits.
The organization says that donations are over $15.5 million as of July 29th- compared to $1.8 million for the same time period last year.
One may be led to believe that there aren't many donors and that people are simply getting wet without any economic impact but according to the ALS web site, there were 307,598 donations from people who had never given before.
How's that for ROI?
And yes, I have been called out and I plan on taking the ice water shower as well as donating to the cause.
I am pondering the wisdom in calling out some of you, my dear readers and clients. Would you be terribly put out? It is, after all in good fun and for a good cause.
Fortunately for you, my facebook friends list is loaded with people who could use a bath!