November is flying past,
and Thanksgiving is on the 28th this year, which has retailers scrambling because the late date for "Turkey Day" means less shopping days between then and Christmas.
I have been doing a lot of voice overs for "Black Friday, Saturday and Sunday" sales this year. Making the traditional "Black Friday" an entire weekend event is another way that retailers are trying to make up for lost ground.
American shoppers will spend just under $750 on average on their holiday purchases this year, with a record percentage of shoppers buying online, according to new estimates from the National Retail Federation.
I know many of you are busy producing spots for this crazy time of year- but are you ready for that kind of shopping yourself or are you jaded from the process of creating all these messages?