November 2012 
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In this issue
Involve Us in Your Excellence
Cheshire's Focus on Community
Cheshire Welcomes New General Manager
Techorate Your Next Event
Cheshire Visits Golisano Children's Hospital
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Involve Us in Your Excellence!
In last month's issue of the AV-ator, one of our tips on controlling AV costs mentioned the importance of giving early notice on upcoming events and communicating with us on programming changes.

Not only will this help you control your AV costs, it better helps us support your excellence!

With ample advance notice, we can make sure you have your favorite staff to work with and that all the equipment you need is in stock  We'll even visit your event venue to assure that no adjustments are needed to make it work for your program.

While we always strive to create the best show ever for you, and give you the preferential treatment you deserve, the more notice we have the better we can support your excellence!
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Did You Know...
Cheshire is a community-oriented organization.  Each year, it is involved in a number of philanthropic initiatives that support various non-profit organizations within our community, such as the Kirch Center at Golisano Children's Hospital and Hillside Children's Center.

During 2012, with your support, we were able to raise close to $5500 for charitable initiatives.

We couldn't do it without you!

Check out the article in this newsletter on our tour of Golisano Children's Hospital. 
Miss the Last AV-ator?
Check out our last issue of the Cheshire AV-ator
for...
  • Cheshire on the Road in Carlsbad, CA 
  • Cheshire's Tips for Controlling AV Costs.
  • Photos from Cheshire's Golf Tournament, that benefited the Golisano Children's Hospital.
  • Photos from Cheshire's Chicken Barbecue, that benefited Hillside Children's Center. 
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Cheshire Launches into the Future!

With our laser-sharp senses and our determination of steel, we've maintained our edge over time, not only by championing excellent customer service, but also by staying out ahead of trends and new technologies.

We're proud to announce that, as the election ushers in a new era, we're primed to launch into our own new future!  In this issue, discover how Roger O'Brien, Cheshire's new Interim General Manager, will help power us toward optimal growth without loss of our customer-oriented super powers. In "Techorate Your Next Event for Powerful Branding," you'll  discover how the audio visual industry's newest trend can help create a strong identity for your brand. We also share a tip on how you can involve us in your excellence. As we look to the future, we reaffirm our commitment to community with two articles on how, with your help, we give back to the community that is so important to us.
Cheshire Welcomes Roger O'Brien, Interim General Manager

Roger O'Brien
Roger O'Brien.
Cheshire welcomes Roger O'Brien, President of O'Brien Associates  and Interim General Manager.

Roger graduated from New York University with a BS in Nuclear Engineering and from the Wharton School with an MBA in Finance. His expertise includes general management, finance, strategic planning, sales, and engineering that he honed in officer-level management positions at various companies that include start-ups as well as market-leading Fortune 500 Companies.

In 2000, Roger launched O'Brien Associates and began working with a broad range of small, mid-size and large companies, sharing his expertise in matching the most successful business practices and strategies to the size and culture of the company, positioning each business for growth and optimal performance.

"I look forward to working with Cheshire. A family-operated business has different demands than other businesses, and I see enormous opportunity for them. Their passion for customer service and their relentless responsiveness is unprecedented in business these days," Roger shared.

He looks forward to helping optimize their business practices and to help them scale up for successful growth.

"Techorate" Your Next Event for Powerful Branding  

 

Truss Towers
Techorating = creating an immersion branding experience 

The word techorate defines a popular trend in home d�cor, coined to define the blending of modern technology with the art of decorating to create a functional, yet stylish environment. Now, audio visual professionals are taking this trend to a whole new level of use in meetings, special events and trade shows.

 

Techorating is about helping your customer make the transition from the outside environment to an immersion branding experience. It's about building a 360 encounter that represents your company and event the way you want your attendees to know you.

 

Cheshire Visits Golisano Children's Hospital
Check Presentation
Presenting this year's check

This marks the fifth year that Cheshire has held a golf tournament to benefit the Kirch Developmental Services Center at Golisano Children's Hospital.  When Justin Cheshire, Dave Eggers and Debbie Harradine went to present the check for this year's tournament, they were treated to a tour that made them feel like royalty by Golisano's Assistant Director of Community Affairs, Michael Fahy.

Golisano Tour 2
Michael Fahy gives a guided tour of the hospital
"Golisano Children's Hospital is a very special place," shared Justin. "They provide excellent care and it's very family-oriented. No matter what's going on, they take care of the needs of everyone in the family."

This fall marks the groundbreaking on an expansion of the University of Rochester Medical Center that will offer eight floors and 245,000 square feet of space designed specifically for children and their families.

On the board
Cheshire was honored to be listed on the donor board
"The new facility will be even more welcoming to families because each family unit will have its own dedicated space once the building is finished," explained Justin.

The new facility will have a resource center, a toddler playroom, a two-story playdeck, a school room, a teen room and other kid-friendly amenities. It is currently scheduled to be finished in 2015.

"We really enjoyed and appreciated the tour," said Justin, "and it was a wonderful surprise to see our company recognized on a plaque for its contributions to the hospital."

Click here for more information on the Golisano Children's Hospital expansion.

Be sure to mark your calendar now to reserve time to join us at our 6th Annual Cheshire Golf Tournament supporting the Kirch Center at Golisano Children's Hospital. This exciting event will take place on Monday, June 10 at the Deerfield Country Club in Brockport. Registration will open soon, but you can download our flyer to use as a reminder by clicking here. 
If we can help you with any of your audio, video, lighting and/or production needs for an upcoming event, please give us a call! If you have friends or colleagues that may need AV assistance, you can refer us to them knowing that they will receive the same exceptional customer service we would give you. By the way, if you know someone who would benefit from receiving this newsletter and finding out more about our company, please forward it!
 
With best regards,

 

Justin Cheshire
Cheshire Inc.
585-325-4250 or 877-325-4250