LISTEN & ENGAGE
Tenso Professionals Meeting
9-11 May 2012, Paris
For the third time, Tenso organizes its meeting for professional exchange in Paris, this time coinciding with the classical music trade fair Musicora (Palais Brogniart).
Social media technologies and mobile access to the Internet have become so much part of our everyday life that cultural institutions - just like traditional businesses - need to integrate them in their marketing communications strategy and redefine the scope of their marketing communications activities. The upcoming Tenso Professionals Meeting will focus on social media strategies and the mobile web.
These issues will be explored during five presentations and panel discussions with invited speakers. These experts will address a number of issues: how to interest your audience and stakeholders and make them participate, using storytelling, virtual collaboration, guerilla tactics and more. The practicalities of the mobile web, self-created apps and more will be discussed and explained in detail.
Registration (includes international travel, two or three hotel nights, concert, one dinner, one lunch, registration for Musicora)
- first representative of Tenso choir € 300
- second representative of Tenso choir (if involved with publicity/ marketing) € 150
- others (Europe) € 400
- French residents € 150 (does not include travel)
More details and registration at www.tenso-vocal.eu/tpm
Registration is limited to people working in the field of professional music in Europe and to two representatives from any given organization. Tenso reserves the right to limit participation to persons who are, in the opinion of Tenso, qualified to attend.
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