Quick Links
R2 Marketing 
Tuesday, June 16
(Central Time)

Learn strategies for building your business and marketing your R2 Certification from Bob McCarthy, who successfully landed many Fortune 500 accounts during his tenure as VP of Business Development at a large electronics remarketing and recycling firm.  Bob has more than 15 years of industry experience.  
FREE of charge for:
--R2 certified companies
--Companies that are pursuing certification and have paid the R2 license fee. 
To Register Contact: 
Intro to R2
Training Webinar

Monday, May 4
(Central Time)
Monday, May 18
(Central Time)

Monday, June 1
(Central Time)

This interactive course is for those who want a general overview of the R2 Standard requirements.  This course will also discuss the steps and costs of certification.  
No charge to attend.
To Register Contact: 

Advanced R2
Training Webinar

Tuesday, May 12*
(Central Time)

Tuesday, June 9*
(Central Time)

This interactive five-hour course covers the requirements of the R2 Standard in detail.  Auditors, consultants and facility managers are welcome to attend.  
Cost:  $300

*If less than 2 people are registered for Advanced Training, the webinar will be rescheduled.  
To Register Contact:
We want to hear from you!
If you have suggestions for newsletter topics,
please contact


Become R2 Certified
R2 is the leading global standard  
for the electronics recycling industry, setting a high bar for practices that protect the environment, human health, safety and the security of the recycling process. Show your customers that 

you are an industry leader.


     To become an R2 certified recycler, please contact a certification body. 


NSF Logo  



Orion Registrar, Inc. 

Orion Registrar, Inc.


PJR logo 

Perry Johnson Registrars, Inc.






TUV Logo

In This Issue
R2 Leader DIRECTV: Promoting sustainability at home & abroad
Do you need pollution liability insurance?
New SERI website will enhance quality of R2 progam
EPEAT and the White House's recent executive order

DIRECTV Leadership Profile:  promoting sustainability at home and abroad


R2 Leader DIRECTV is reducing its environmental footprint in the U.S. and Latin America by adopting a multi-track approach to electronics reuse and recycling.  


Teaming with Goodwill of Denver, DIRECTV hosted a collection drive for employees to bring in their old electronic devices for recycling.  More than 12,000 pounds were collected for recycling or refurbishment at the one-day event. 


DIRECTV also encourages its customers to return their old DIRECTV equipment for recycling free of charge.  And during service calls, DIRECTV technicians offer to collect small consumer electronics such as laptops, tablets and cell phones for recycling.  More than 24 million pounds were collected through the service call collection program last year.  


DIRECTV is also partnering with fellow R2 Leaders Oracle, Arrow, and Greeneye Partners to expand the number of R2 certified facilities in Latin America.  The company has set a goal of sending 100% of decommissioned DIRECTV equipment in the region to R2 certified recyclers.  To this end, DIRECTV and these other R2 Leaders are working with recycling facilities in the region to train staff and assist in their implementation of the R2 Standard.


"Responsibly recycling electronics is a global challenge that requires the collaboration of many different sectors - recyclers, electronics manufacturers and service providers, and regulatory agencies" says Jeff Rodgers, DIRECTV's Global Sustainability Manager.  "With the establishment of the R2 Leader Program, we're seeing this type of successful collaboration take place more and more."


Do you need pollution liability insurance?


Properly assessing environmental pollution risks is an important component in the responsible management of used electronics.  Potential risks are inherent in the products being recycled, such as the presence of lead and mercury.  Risks can also stem from the way products are managed.  For example, improperly stored materials may expose the area around a facility to storm water contamination.  Poorly designed or managed treatment processes may result in toxic wastes or by-products that present environmental risks.  For R2-certified recyclers, the totality of environmental risks from processing used electronics must be considered in determining whether pollution liability insurance is needed.


Initially, the R2:2008 Standard required that all certified companies carry pollution liability insurance.   In developing the current R2:2013 version of the standard, the R2 Technical Advisory Committee revisited this requirement because of the lower risks of refurbishment-only operations.  It recommended that the requirement be changed so that the level of liability insurance be proportionate to the level of risk present at each facility.  As a result, R2:2013 contains language that presumes the need for pollution liability insurance but also allows for a company to demonstrate it has adequate insurance for the evaluated risks.  The burden of proof is solely on the company.


For a company to successfully demonstrate it does not require any pollution liability insurance an assessment must be conducted by a qualified individual.  A self-assessment is not acceptable.  Nor would a "phase 1" environmental site assessment study of the site qualify as an acceptable environmental risk assessment of a company's current activities. 


Commissioning an acceptable type of assessment can be difficult.   Most insurance agents are not experienced in the recycling industry, nor in pollution liability.  An environmental risk assessment must be conducted by a qualified environmental professional.  Qualifications to look for include but are not limited to:

  • CHMM - Certified Hazardous Materials Manager
  • PE - Professional Engineer (Environmental)
  • PG - Professional Geologist
  • RG - Registered Geologist
  • Commercial Insurance Underwriter or Risk Manager with qualifications in pollution liability insurance and quantification of environmental impacts.

Although a professional environmental assessment may cost a few thousand dollars (U.S.), the savings from not needing pollution liability insurance is likely to be recouped in the first year.   Check with your insurance company first, as free resources may already be available to you.


The bottom line: all R2-certified companies are presumed to have environmental pollution risks and must carry pollution liability insurance unless they demonstrate through a qualified environmental risk assessment that they have a minimal level of risk that does not warrant pollution liability insurance coverage.


Editorial Note:  Input for this article was provided by Dwight Clark, of Full Circle Compliance LLC, and by Ross Fields, of the Leavitt Group.



New SERI website will promote quality in R2 certification program


SERI has been working to completely redesign and rebuild the SustainableElectronics.org website. When it launches this summer, the new website will include many new or revamped features (which we will be describing in an upcoming newsletter article).  Two new features will enhance the quality of the R2 certification program. 


The first is a list of recyclers that do not hold a valid R2 certificate and yet claim R2 certification by fraudulently using the R2 logo or through other means.  This enhancement will provide consumers and recyclers additional clarity as to whether certain companies are indeed R2 certified.


The second enhancement will allow viewers of the website to learn which Certification Body issued each recycler's certificate and which auditor performed the recycler's audit.  The intent is to increase accountability among the CBs and auditors by increasing transparency.  SERI recognizes that the integrity of the R2 certification program is the single most important factor in furthering its goal of promoting responsible electronics recycling. 


EPEAT and the White House's recent Executive Order on sustainability


SERI has received several inquiries regarding recent federal action on electronics procurement - specifically the EPEAT registry.  EPEAT - the Electronic Product Environmental Assessment Tool - is a program that rates certain electronics products using environmental criteria.  Its primary relevance to electronics recyclers is that the standards it is based on provide incentive to manufacturers to use certified recyclers for their products at end of life. 

US Federal government agencies have been required to use EPEAT in their purchasing of electronics.  However, the White House recently issued Executive Order 13693 -- Planning for Federal Sustainability in the Next Decade.  This Executive Order revokes an earlier Executive Order (no. 13514) that had required Federal agencies' use of EPEAT.  This calls into question whether Federal agencies will continue to purchase electronics using the EPEAT rating system. 

The Green Electronics Council, which administers the EPEAT program, has issued a statement on this matter - you can read it by clicking on this link: EPEAT STATEMENT.