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October greets us with the beginning of 3Q2013. Are you meeting your new product development goals for the year? Sometimes a traditional strategy can be too cumbersome to achieve innovation objectives in today's fast-changing world.
 In this month's feature article offer you a new way to lead product development with an Adaptive Strategy. Flexible strategies help the firm to focus on holistic customer needs and bring in new technologies as they come available.
In our popular feature, Ask the NPD Coach, we look at a great question within the strategy topic area for innovation Q&A from the NPDP Discussion Forum. Be sure to check out the free white paper on innovation strategy types and download it as a study guide.
And we wrap up with this month's recommended reading recounts AG Lafley's first term as CEO at P&G. The turnaround executed during this time frame serves as an excellent example of implementing adaptive strategies.
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Adaptive Strategy
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A New Way to Lead Product Development
Traditional strategies outline the features of a new product as a founding guideline for the new product development project. Yet, today's customer is hard to pin down as technologies change rapidly and new competitors enter the global domain.
An adaptive strategy is a new philosophy that can take advantage of the customers holistic needs. The adaptive strategy is flexible and offers a higher degree of communication among consumers, developers, and management.
GNPS Premier members can log-on to get their own copy of A Simplified Process for Project Management and download for FREE (first year membership is only $60 so you save $47 on an annual subscription!). Non-members can Download Now (in pdf) for only $8.95, including sales tax to learn from this in-depth study of innovation structures.
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Recommended Reading
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Game Changer
by AG Lafley and Ram Charan
This classic book by the recently re-instated CEO of Procter and Gamble is a riveting text that shows how new  strategies allowed the consumer products giant to execute a revolutionary turnaround.
Adaptive strategies that are flexible and customer-centric are illustrated well throughout "Game Changer". Key elements of the adaptive strategy include adopting new technologies that address the holistic needs of a customer whether or not they are in an existing industry served by the firm.
I think you'll enjoy reading this great book!
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