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Greetings!
Summer is in swing! That means we're about halfway  through the year. So, it's time to evaluate how things are going. Is your innovation strategy working out as planned?
This month, we offer tools to deal with the 4 Myths of Innovation Strategy. Check out the article below or listen to the podcast now (requires free site registration).
We're continuing our popular new column, Ask the NPD Coach with Q&A from the NPDP Discussion Forum. Let us know what you think of this new feature or if you have any questions for us! Send questions to info@globalnpsolutions.com to be featured here.
This month's recommended reading reviews Innovation to the Core, the selection from the Innovator's Book Club.
Finally, as the NBA playoffs wrap up, we thought it would be fun to see how they make basketballs. See the Innovation Fun Fact below.
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4 Myths of Innovation Strategy
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Learn to Succeed in Product Development
Business strategy is very important to succeed in product  development and project management. Yet, there are several misconceptions that lead firms away from success in innovation.
- Strategy gives a long-term sustainable advantage.
- Invest in a prime technology alone.
- Establish an innovation center and sequester the R&D workers to be more effective.
- Budget for successful projects.
Of course, these myths are not the path to innovation success in today's fast-changing world. You can learn tools to defeat these myths in our edgiest paper to date: 4 Myths of Innovation Strategy. GNPS Premier members can log-on and download for FREE (first year membership is only $60 so you save $47 on an annual subscription!). Non-members can Download Now(in pdf) and learn the four tips to manage projects for critical deadlines at the low price of only $8.95, including sales tax.
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Recommended Reading
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Innovation to the Core
by Peter Skarzynski and Rowan Gibson
Innovation to the Core is the Innovator's Book Club current selection. This classic book describes strategic aspects a firm should employ to be successful at  innovation.
The book includes examples from the authors' consulting experience with Whirlpool and other innovative companies.
You're sure to find the examples valuable as you apply the tools from this month's article 4 Myths of Innovation Strategy.
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Innovation Fun Fact
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How are Basketballs Made?
Basketball fans have been able to view a few weeks of great sportsmanship. The NBA playoffs are in full swing as you receive this issue of The Village. 
Basketballs range in size from 28 to 30 inches, weigh between 18 and 22 ounces, and must bounce between 49 and 54 inches when dropped onto a wooden floor from a height of 6 feet.
Click on the basketball and hoop image above to watch a short video (about 3 minutes) to learn how basketballs are made for the NBA.
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