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Greetings!
They say April showers bring May flowers. Likewise, nouridhing your ideas can bring forth the best new products. This month, we're focusing on creativity and the  ideation process.
Global NP Solutions has prepared another dynamic thought leadership paper for you, offering 4 Tips for Creative Ideation. Check out the featured article below.
We're continuing our popular new column, Ask the NPD Coach with Q&A from the NPDP Discussion Forum. Let us know what you think of this new feature or if you have any questions for us! Send questions to info@globalnpsolutions.com to be featured here.
This month's recommended reading reviews a great new book by Bryan Mattimore and featured in The Innovator's Book Club. You'll definitely want to check it ou!
And because "playing" leads to idea generation, April's Innovation Fun Fact shows you how pinball machines are made. Enjoy!
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Inspiring Innovation
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Four Tips for Creative Ideation
Successful New Product Development (NPD) demands that firms meet market and customer needs. Brainstorming is a  methodology that helps provide market guidance to the NPD project because it involves diverse people, gives several points of view, and allows the NPD Team to get input from a large customer base. Diversity of viewpoints presented during ideation can be successful only if all team members are willing to suspend judgment and defer assumptions.
In this dynamic thought leadership paper, we present four tips covering who to invite to an ideation session, techniques for gathering ideas, and the critical follow-ups.
Learn more about customer market research for new product innovation in "Inspiring Innovation: 4 Tips for Creative Ideation." GNPS Premier members can log-on and download for FREE (first year membership is only $60!). Non-members can Download pdf Now this detailed paper in pdf form for only $8.95, including sales tax.
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Recommended Reading | |
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Idea Stormers: How to Lead and Inspire Creative Breakthroughs
by Bryan W. Mattimore
Our Linked In Innovator's Book Club has been discussing and reviewing a terrific book on creativity and ideation.
Packed with great stories and tips for running an effective ideation session, Idea Stormers is a helpful reference for anyone facilitating an idea generating meeting. Great for newcomers and for experienced practitioners.
You can learn more about Idea Stormers and join our next discussion at The Innovator's Book Club. |
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Innovation Fun Fact | |
Pinball Machines
Games and fun help innovation teams become more creative. Why not put some fun games into your innovation and creative spaces at your firm? Games provide friendly competition and help teams build trust among one another.
Pinball is a great game, defying age and time. Did you know there is a half-mile of wiring in an average pinball machine? Click on the image at the right to view a short video to learn how they make pinball machines. |
