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Greetings!
Welcome to 2013! We hope that your work with will be fruitful and innovative this year. In fact, NEW is the key word for January!
In celebration of the third year anniversary of The Village, we are starting a new monthly column - Q&A from the NPDP Discussion Forum. Let us know what you think of the new feature or if you have any questions for us!
 This month, The Village newsletter from Global NP Solutions addresses Disruptive Innovation to help you get a head start on the new year.
This month's recommended reading reviews the famous and classic innovation text: Clayton Christensen's "The Innovator's Dilemma."
And with cold winter weather, January's Innovation Fun Fact shows us how air travel is possible with special chemical treatments. Enjoy!
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How to Disrupt Innovatively | |
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A Not-So-Catchy Title for an Important Subject
Clayton Christensen's seminal work on The Innovator's Dilemma has led to changes in the way we do the business of new product innovation and how we choose to innovate our business models. This in-depth thought leadership paper looks at Christensen's work and examines the most common criticisms of his work. Specifically, the paper:
- Defines disruption in terms of reduced technology, new
 technology, and advanced technology; - Explains how to structure an attack against disruption through a new business, ignoring the disruption, or embracing the disruption; and
- Emphasizes maintaining the core business during scale-up.
Learn how reduced technologies, new technologies, and advanced technologies can all disrupt an industry. And specially, learn how to structure a new business or to ignore the disruption to maintain a focus on target markets.
An in-depth and readable paper that every new product development professional should have on their desktop! Continue reading and learning about Disruptive Innovation at www.globalnpsolutions.com. Or you can download the 16-page thesis in pdf form (non-members price at just $8.95, including sales tax.) |
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Recommended Reading | |
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The Innovator's Dilemma
by Clayton Christensen
 Recently, at The Innovator's Book Club on Linked In, we had an active discussion on the classic book for new product development, "The Innovator's Dilemma."
This classic tome covers the reasons why businesses fail to recognize emerging, or disruptive, innovations as they are happy to cut costs on low margin customers. Yet, it's important to a firm to convert "non-consumers" to happy customers! |
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Innovation Fun Fact | |
De-Icing Airplanes
January is cold in the Northern Hemisphere. Yet, extreme  weather cannot hold back travel. Learn how the chemicals in de-icing formulas can protect an airplane.
Click on the airplane at the right to view a short video to learn how de-icing works. |
