SPRING IS HERE

Last night, I stepped outside, and I smelled it! I smelled the spring. It began with the faintest hint of rain, just a light mist falling, but then I was overwhelmed by the scent of pavement. That strange, unique smell of the first droplets on pavement, tarmac, stone, slate, patio, whatever you know it to be, you know it. As motorcyclist, some of us can smell it miles before we ride straight into it.

The point is that what I smelled signaled spring and riding weather. Last winter we were riding weeks ago. This winter has been more......traditional. So here is to riding, and the coming season!

At the shop, we have had plenty of phone calls and pickups. Our more hard core friends want their bikes.

Ducati truck in the desert

Last week, I had the extreme pleasure of attending a Ducati training session in Indian Wells, CA (think Palm Springs, the desert). On my way out from home, I made sure to have a long, loving look at the Atlantic Ocean. Hours later, I was in Manhattan Beach, California, having the most awesome fish tacos with our Ducati Business Manager, Jason Routhier. After lunch, we headed down to the beach, on the great Pacific Ocean, where I watched surfers enjoying small, but way better waves than our friends on the East coast were struggling to ride that very same morning.

Manhattan Beach Pier

Ducati is tremendously focused and on the gas. They are making the finest street motorcycles they have ever produced, and they have fully embraced the fact that most of our riders use them on the street. Really, truly, and exclusively. That's what most Ducati riders do. They ride their motorcycles, and they ride them on the street.

Do not think that I am in any way diminishing racing and Ducati's history and legacy. Quite to the contrary. The reason we have the finest and most sophisticated motorcycles in the world is racing, and all the things that Ducati has learned from it. This is one of the ultimate trickle-down examples of any company.

But, one ride on the new Hypermotard SP and the new Hyperstrada will fully inform anyone into Ducati that they, as a company, have aspirations to add a bunch of new friends to your local Ducati Owners Club, wherever that may be.

More on that later.

Happy Passover, and Happy Easter. To all of you that attach significance to these holidays, we wish you peace happiness and family love. To those of you who don't, well we wish the same for you any and every day.

Don

April Fools Week Sale

It is almost here! A one week sale, April 2nd through 6th, that puts everything we sell on special pricing. We have new gear from Triumph and Ducati. New jackets and gloves from First Gear. New Speed and Strength gloves and helmets. New helmets from Arai, Shoei, and Nolan. Lots of specially marked close outs. Plenty of new casual wear from Triumph and Ducati, and a host of other reasons to check us out next week.

Each day there will be a rotating cast of specially marked motorcycles that you can purchase from us as if you were a fellow dealer. You can't beat that. See you next week.