Customer Service operations have evolved this past decade to embrace the discipline of social web listening and engagement. Now customer service agents specializing in social media spend their time reading blogs, tweets, and Facebook posts in search of a way to help clients in need. But social care agents are bedeviled by Social Spam. And slogging through social Spam gets in the way of helping customers in addition to robbing precious time from customer care teams. Here, we discuss Social Spam and ways to deal with it.  What is Social Spam?   Learn more  

"Companies need to realize that they should provide a means for human interaction, and when appropriate, human intervention. These options make customers feel comfortable and instill confidence in situations where they want to reconfirm something regarding a transaction or ask a question about a product."