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TCFCR Newsletter
October 2012 

What should the goals of any interaction be if you want to improve customer loyalty?

  

Customer-Interactions

When consumers interact with a company representative, they have certain expectations....In most cases, companies do a good job of meeting these basic goals.

 

However, while meeting the above objectives might achieve high customer satisfaction, in most cases, customer loyalty will not be affected. If companies achieve the following eight goals, they will be able to positively impact the consumers' purchasing behavior. 

Read more...

The Welcomer Edge
Selected Quote From The Welcomer Edge

The Welcomer Edge  

"Regardless of how many customers or potential customers you have, you must understand that each one is an individual. Whether you have thousands of customers a day or ten customers on a weekend, the customer is still a unique person. When he or she is engaged in a transaction, the only thing that counts for the consumer is his or her experience...The anecdotes or stories that fill the pages of this book constitute my evidence that you must treat every customer as if he or she were special, valued, and appreciated." 
 
To learn more about The Welcomer Edge, read reviews or purchase the book, please visit our website.   
Customer Service In The News

 Customer-serviceOne Secret to Ritz-Carlton's Customer Service Mojo: anticipate unexpressed needs. 

 

Learn more about Ritz-Carlton's advice for customer service in this interview with Diana Oreck, Vice President of The Ritz-Carlton Leadership Center.

Did you know?
Latest Stats From TCFCR

 
The highest rated company in our benchmarking sample makes consumers very satisfied 93% of the time.
 

Contact us to find out some best practices to increase your customer satisfaction.
Featured Articles 

 

Personalize Your Email Responses

 

Don't Survey Your Customers

 

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What's Trending On Twitter?
Top #CustServ Tweets


Twitter 

How to Turn Bad Customer Service Into a Win-Win via@OPENForum  http://ow.ly/eo8Rz

By @billquiseng

 

25 Ways to Keep Customers for Life @AMANet  http://hub.am/OiGTO3  

By @desk

 

Providing accurate, factual information is important, but the way it's expressed is what ultimately counts.

By @RichardRShapiro

#Welcomer

A Welcomer is an associate who draws new customers to a business, engaging and providing them with a level of service which converts them to loyal patrons.  Read more

 

Tweet when you meet a Welcomer or have a great experience; remember to include the #Welcomer hashtag! 

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