The Cayuga County Office of Tourism has once again invested in the 2013-2014 Canadian Tourism program, 'A Welcome Surprise!' spearheaded by VisitRochester. This year's campaign includes radio shows, full color insert guides in Canadian newspapers, website, social media, online advertising, travel shows and public relations. New this year is the opportunity to feature special offers designed for the Canadian market on the AWS website. If you have a special offered created specifically for the Canadian market, please email meg@tourcayuga.com. We are allowed to post up to two offers every 14 days, so this will be a first-come, first-serve opportunity.

If the answer to either of these questions is yes, you will want to attend our workshop on Thursday, November 7, 10-11:30 a.m. at The Apple Station, Cayuga. This workshop will help you think about what you need to welcome motorcoaches to your business. Is your property accessible by motorcoach? Do you have a lobby or reception area where 40+ people can assemble? Is your staff trained to work with motorcoach groups? Motorcoach business is a unique market with specific needs and you need to be ready to fulfill these needs if you want this kind of business. This workshop will tell you what you need to know about both breaking into this market and taking even better care of the motorcoach business you already have. Led by Andrea Bornheim of Break the Ice Media, this FREE workshop will be worth your time and the Apple Station's homemade cider and cider donuts are an added bonus. The Apple Station is located at 5279 Cross Road, Cayuga. Email barb@tourcayuga.com by November 4th to register.

The 2014 Cayuga County Visitors Guide is already in the works and we are busy updating information. If you have not received a call from our office and have added something new or made changes to your business or organization, please email barb@tourcayuga.com with this information at your earliest convenience.

Based on previously conducted marketing research reports conducted by the Office of Tourism, we recognize the need for better signs in the County to help visitors get to our communities that depend on tourism. With this in mind, we contracted with Bergmann Associates of Rochester to conduct a Vehicular Wayfinding Study with the goal of creating a sign system along priority routes to our tourism hubs. The plan includes a system framework, sign designs, costs and strategy for an overall County Plan. To maintain continuity throughout the County we hope that communities will adopt the design for pedestrian wayfinding as well. Plan presentations have been held in Fair Haven and Aurora and a third presentation is planned for Thursday, November 21, 2013, 9 a.m., Cayuga County Chamber of Commerce, 2 State Street, Auburn. Anyone working on sign plans for their community is encouraged to attend. Email barb@tourcayuga.com to sign up.  

Thirteen Finger Lakes counties have launched the new

"I Love Fresh Air" Campaign, a program that will show off

the many outdoor assets the region has to offer. The campaign includes both a magazine and companion website found at www.LoveFreshAir.com, with a television commercial to air

in the spring. Stop by the Tourism Office to pick up copies  

of this attractive and informative magazine for your visitors.