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New Trends in Trade Show Exhibiting!
Once a year, trade show professionals assemble in Las Vegas for the industry's leading conference and exposition. Professionals in the trade show business have the opportunity to attend seminars, touch base with current suppliers, learn about new products, network and look into the future of trade show marketing.
Our operations manager, Troy, attended Exhibitor2013 this year and returned to the office with some fresh ideas. Based on his observations from the show floor, there are 4 major trends this year in the trade show world.
- Interactive Technology
- Fabric Graphics
- Creating an Environment
- Non-Traditional Staff Uniforms
Just like every other marketing channel, the trade show industry is constantly changing in response to advances in technology, product development and improvement efforts, and shifts in marketing ideologies. The major trends for 2013 reflect changes that are aimed at increasing attendee engagement and creating an inviting experience for attendees universally.
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