Food Safety Consultants 
Valuable Information for Companies in the Food Industry
Welcome to PSV Food Safety Consultants

 



Welcome to our newsletter. It delivers important news and information, as well as identifying useful resources that can enhance your organization's competitiveness in the food industry. Our focus is on helping you to achieve and maintain an approved GFSI food safety certification. In doing so, we typically become a valued business partner to our clients. 

Embracing Food Safety Offers Marketing Opportunities 

 

Under the Food Safety Modernization Act, strengthening safety programs has fast become a major concern for food providers, packagers and transporters, for whom regulatory compliance is now a major budget item to avoid shutdowns and consumer litigation.

Growing public awareness is also a driver for strengthening food safety:
  • With a 4.6 percent decline in U.S. sales, McDonald's has been trying to overcome a TV report that one of its Asian suppliers repackaged expired meat;
  • Also, in a recent independent study, it was found that voters (and especially women consumers) are now more willing to pay extra for enhanced food safety;
  • And there are now voices calling for making a company's food safety records public.
To astute business people, these emerging trends are nuggets that can be used to enhance profitability. Stronger regulation within the food industry is inevitable. On the other hand, consumers now seem ready to accept higher prices for safer food. This presents a marketing opportunity.

Companies that differentiate themselves as leaders in delivering safe food products stand to gain market share. Public disclosure (and promotion) of food safety programs will find a growing consumer audience. This provides a marketing window for those in the food industry who embrace food safety as a cornerstone of their business.

We can help. Food Safety Consultants is a North American network of expert consultants designed to assist organizations in the food industry in becoming certified to globally accepted GFSI standards. Contact us for a free consultation.
Food Safety in the News 
December, 2014

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In This Issue
Food Safety Marketing Opportunities
In the News
Don Steele, PSV Food Safety Consultants 
Don Steele

We are a network of food safety consultants with seasoned expertise in helping clients become certified under approved GFSI schemes. Our consultants work closely with you to develop a certification strategy that best fits your unique situation and budget. And our turnkey consulting approach ensures your certification success in a timely fashion...satisfaction guaranteed!.

 

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How can your business and facilities become certified to a GFSI approved scheme? This detailed, customized report explains the steps involved and provides North American organizations with an estimate for consulting, Registrar and auditing fees. It also gives you an idea of the timeframe typically required for a company like yours to achieve a GFSI food safety certification. And just for requesting the Report, we will send a FREE publication, "Marketing your Food Safety Certification - How to Promote your Food Safety Certification," which explains how to leverage your GFSI-approved certification to gain more business.