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Valuable Information for Companies in the Food Industry |
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Welcome to PSV Food Safety Consultants
Welcome to our newsletter. It delivers important news and information, as well as identifying useful resources that can enhance your organization's competitiveness in the food industry. Our focus is on helping you to achieve and maintain an approved GFSI food safety certification. In doing so, we typically become a valued business partner to our clients. |
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Embracing Food Safety Offers Marketing Opportunities
 Under the Food Safety Modernization Act, strengthening safety programs has fast become a major concern for food providers, packagers and transporters, for whom regulatory compliance is now a major budget item to avoid shutdowns and consumer litigation.
Growing public awareness is also a driver for strengthening food safety:
- With a 4.6 percent decline in U.S. sales, McDonald's has been trying to overcome a TV report that one of its Asian suppliers repackaged expired meat;
- Also, in a recent independent study, it was found that voters (and especially women consumers) are now more willing to pay extra for enhanced food safety;
- And there are now voices calling for making a company's food safety records public.
To astute business people, these emerging trends are nuggets that can be used to enhance profitability. Stronger regulation within the food industry is inevitable. On the other hand, consumers now seem ready to accept higher prices for safer food. This presents a marketing opportunity.
Companies that differentiate themselves as leaders in delivering safe food products stand to gain market share. Public disclosure (and promotion) of food safety programs will find a growing consumer audience. This provides a marketing window for those in the food industry who embrace food safety as a cornerstone of their business.
We can help. Food Safety Consultants is a North American network of expert consultants designed to assist organizations in the food industry in becoming certified to globally accepted GFSI standards. Contact us for a free consultation. |
