June focus 

Reading, 'Riting, and History?

 

Springtime chair with plants   Producers, Content Creators & Consultants   

for video, music, print and the web  

Partners Marilyn Petrokubi

and Rob Lieberman create marketing and branding initiatives for corporations,
non-profits & agencies.
 
 Celebrating 25 years of video and media communications service
 
Solving the History Mystery
 

TimeSteps has taken the mystery out of how to produce historical retrospectives since 1987.  

 

Just over 25 years ago, the company started with its first project for the 100th Anniversary of J&J.  And just recently Marilyn finished a writing project for the healthcare company's 125th Anniversary of the First Aid Kit.

 

Now they are grappling with a 50 year retrospective for a non-profit client. "Producing a history video is a ton of work," says Marilyn. "It's going through hundreds of photos and videos in all kinds of obsolete formats and bringing them into the digital realm of the 21st century."

 

The TimeSteps team is wading through vhs, 3/4," Betacam and Mini DV tapes and digitizing 125 photos from annual reports at 600 dpi fine screen for video purposes.

 

Many will remember that Marilyn started as a stock footage researcher and licensor of the TimeSteps Historical Archive - motion picture scenes from 1895-1959.  "It's funny, but now footage from 1960-2000 is archival. As a consultant I never encouraged people to discard all their videos.  I recommend selective weeding. When it comes to an anniversary video, you want footage of the former heads of the organization, technology shots, lifestyle scenes and so on. I'm sure some people are kicking themselves for throwing many of their old videos out."

 

Soon to come will be an video link to the next 50th Anniversary piece TimeSteps is producing.  Stay tuned for a romp through time.

 

From the Library of Marilyn Petrokubi
Uncommon Service book cover  Uncommon Service: How to Win by Putting Customers at the Core of Your Business
by Frances Frei and Anne Morriss
 
We love our clients at TimeSteps and do whatever we can to make them happy.  But advice from Frances Frei, from the Harvard Business School,  tells us that no company can be excellent at everything, and those that try end up being mediocre at everything.  Management must choose what to be bad at in order to optimize for the "operating segments" or services their target market finds most important.
  

Not convinced? Well after reading about the successes of  businesses like Progressive Insurance, Zappos, Intuit, Southwest Airlines, and Commerce Bank to name a few, you will be. This book is full of real world examples of service successes and failures, used to masterfully illustrate a system of interconnected design principles that lead to service excellence. And who doesn't want that? 

 

Check it out.

 
For Great Videos
Contact: Marilyn Petrokubi or Rob Lieberman at info@timesteps.com or 973-669-1930

TimeSteps Productions, Inc.  www.timesteps.com
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View my profile on LinkedInMarilyn Petrokubi