I hope that you have all had a wonderful Holiday Season and that you have had a safe and Happy New Year. Now that 2014 is in the rear view mirror, hard to believe, I would like to take a moment to thank all of you for being a part of our business and our lives. We, myself and my team, have had a very successful 2014 and we could not have done it without you. We love having the support and confidence of our friends, family and clients. It is this confidence and your referrals that keep us in business. We would like to wish you all a very happy and prosperous 2015.

It is because of you that we are able to continue to improve our marketing systems and our approach to real estate. The world is moving very quickly and we are committed to staying on the cutting edge with our marketing programs and implementations. Our brand and our marketing systems are second to none in the business and we continue to strive to make them even better.

Where can you find our listings? Look for them at JensenandCompany.com,  Newyorktimes.com, wallstreetjournal.com, luxuryrealestate.com, jamesedition.com, southchinamorningpost.com, propgoluxury.com, sothebysrealty.com, saltlaketribune.com, parkrecord.com, architecturaldigest.com, Zillow.com, trulia.com, realtor.com and many, many, more places. All of our listings are on each of these sites with preferred or enhanced placement, every day until they are sold.

Over 93% of all home purchasers gather information online during their real estate search. Most of those use an online newspaper or magazine to find properties of interest. Properties listed with Sotheby's Realty had over 800 million views online in 2014. Three hundred million of those were on the New York Times web page, 250 million were on the Wall Street Journal web site. Because of our unique relationship with these media powerhouses all of our listings are viewed worldwide giving you a truly global exposure.

Our marketing begins with professional photography. Because people are searching online, the first showing of your property and the first impression is via the internet and a web site such as nytimes.com. This is before the client ever reaches out to their agent to preview the property in person. Because we use professional photographers and because every photograph is screened and double screened by myself and by our marketing staff, your first impression is always a great impression.

It is predicted that in 2015 more people will search for real estate from a mobile devise than from a computer. They will also search for video so it is our commitment to stay ahead of the curve by not only having the highest quality photos but also the highest quality video available and by having unequaled placement in the media that works to get your home sold.

We would like to thank you again for all you do and to invite you to leverage our brand and our marketing. Whenever and wherever you have real estate needs we can be of assistance. There is nothing more gratifying in this business than to give or receive referrals and then to be able to see those referrals through to a successful closing.

Warm Regards and Happy 2015,

Brad Jensen

Jensen And Company

www.jensenandcompany.com
(435) 901-8333

 

Our relationship with The Wall Street Journal provides the proper platform to market a home utilizing a unique and targeted approach, designed to appeal to buyers and sellers who are not only in the market to transact real estate but who view real estate as a part of their overall investment strategy. The Wall Street Journal provides its marketing partners with the essential knowledge we need to make smart decisions in attracting buyers and sellers of luxury real estate.

The Wall Street Journal is renown for their research studies from corporate and brand perceptions, wealth management, and small business reports. Recently the Wall Street Journal commissioned a study to understand the mindset of the luxury real estate buyer and the driving forces behind their home purchase decision-making process and their impressions of the real estate marketplace.

 Below is a summary of their findings: 

• Worldwide growth of high net-worth individuals in 2014 accelerated at fastest rate since 2000
• Million-dollar homes selling at 2x historical average and up 8% year over year
• "Recovery from the recovery," moderate interest rate increases not expected to disrupt sales
• Vacation properties 13% of total sales in 2013 - the highest in 7 years
• Cash purchases at all-time high now at 45%; up from 30% in 2012
• Generational shift dominant trend for years to come
• More than 670,000 luxury buyers are planning to purchase in the next year
• Cash dominates in new purchases and especially among high net worth respondents
• Relocation across the country and the globe is more prevalent than ever
• Luxury buyers are interested in mountain homes, ranches and golf properties
• Newspapers remain a key resource used to help buyers find a new home

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