Fall is almost upon us, and it's already time to start thinking about year-end giving! To that end, this month's newsletter should get you thinking about targeting online givers and making your organization easy to find online. Good luck, and thanks for all that you do for our Middle Tennessee community!
Beth, Jennifer, and Laurel
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New "Primary Contact" Fields on GivingMatters.com
Exciting news! Several new contact information fields have been added to the General Information page of your nonprofits' GivingMatters.com profiles. The Primary Contact Name and Email fields are required in GuideStar.org; therefore, they have been added to GivingMatters.com profiles, as well, to eliminate nonprofits' need to complete this section directly on GuideStar's website.
As you know, GivingMatters.com shares data with GuideStar several times each year. Completing these new fields in GivingMatters.com will ensure that your GuideStar listing is as complete as possible each time information is transferred. (Want to know more about GuideStar and their transparency levels? Learn more here.)
Initially, these fields have been pre-populated with the name and email address of each organization's Executive Director or (for nonprofits with no ED) Board Chair. If you would prefer to name a different individual as your Primary Contact, please log in and edit this information on your General Information page.
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How Accurate Is Your NTEE Code?
Have you done all you can to ensure that your organization will be found on GivingMatters.com? The National Taxonomy of Exempt Entities (NTEE) system is used by the IRS and NCCS to classify nonprofit organizations. The most widely accepted classification system of nonprofit organizations, NTEE codes classify nonprofit organizations according to the types of services they provide. On your GivingMatters.com profile, you have the opportunity to list up to six primary, secondary, and tertiary codes to describe the work of your organization, and the public is able to search according to these categories to find organizations that match their interests. Before year-end research and giving begins, be sure to check the NTEE codes you've selected for your organization (found on the Statements & Search Criteria page) to ensure that they accurately describe your programs and services. If you're uncertain about a particular category, definitions for each classification can be found online here. |
September May be "Boom Time" for Donors: Are You Missing Out?
As reported this month by The Chronicle of Philanthropy, Google found that donation-related searches on their website rose 30% from August to September last year, suggesting that many donors begin their online year-end giving research early in the fall - and raising the question of whether nonprofits are waiting too long to begin their year-end fundraising efforts. Could you be missing your opportunity to reach these online givers?
Read more here, and start gearing up now for year-end giving. It's never too early!
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Opportunities and Deadlines
September 11 - Baptist Healing Trust 3rd Quarter grant cycle - preliminary applications due
September 13 - HCA Foundation grant application deadline
October 10 - Baptist Healing Trust 3rd Quarter grant cycle - full proposal deadline
Rolling Deadlines: Ingram Industries Charities Frist Foundation The Memorial Foundation |
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Join the Family!
Find GivingMatters.com on Facebook and Twitter to learn more about nonprofits in our community, upcoming events, current trends in philanthropy, and issues facing Middle Tennessee.
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Red White and Brew
The Tomorrow Fund invites you to Red White and Brew - a late summer fest with red and white wine, local brews, food, music and games - this Saturday, August 24, at East Centric Pavilion! Proceeds from the event support The Tomorrow Fund, which builds community awareness and responsibility in Middle Tennessee's young professionals by establishing a pattern of community service and charitable giving.
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Are you listed in the 2-1-1 Call Center Database?
2-1-1 connects callers to information about critical human services available in Middle Tennessee. Check the accuracy of your contact information at
tn211.mycommunitypt.com
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3833 Cleghorn Avenue Suite 400
Nashville, TN 37215
615-321-4939
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