November 2014             Volume IX, Issue 11

Paying Too Much for the Land

By 
Charles C. Shinn, Jr., Ph.D.


Chuck_Shinn_Pic

Paying too much for the land is always an issue for homebuilders particularly during times such as the present when land appears to be scarce. There is a feeding frenzy for land. Builders begin to hoard land, bidding land prices up even further out of the fear that land supply is diminishing.

 

Because the profitability of any community starts with the land acquisition, builders should keep their emotions out of the land purchasing process and instead follow an economic model to determine what to pay for the land. The economic model should be based on the sales price of the homes to be built and the builder's profit objective for the community.


The cost of sales (direct construction cost and land) for the home should be kept between 70 and 72 percent of the average home sales price. Direct construction cost includes cost of material and labor, and the land at builder retail (the price at which the finished lots can be sold to an independent builder). Typically, builders' operating expenses-which include indirect construction costs, financing, sales and marketing, and general and administrative expenses-represent 16 to 20 percent of sales. By maintaining the direct costs within the 70 to 72 percent range, the builder can realize a profit of 10 to 12 percent.
 

 

 

 

Builder Partnerships at IBS

 

Builder Partnerships will host its 10th annual reception at the International Builder's Show this year, and for the fourth consecutive year we can be found in our booth on the show floor. But Builder Partnerships and its members are not confined to just those two arenas. You can find our members-builders, manufacturers, and service providers-throughout IBS.


 

Below is a list of manufacturer members and their booth numbers. We encourage all our builder members to stop by these booths, check out the latest products and let them know you're with Builder Partnerships.

 

 

Our manufacturer partners have a huge presence at IBS, but our builder members and service providers are giving significant heft to the driving force of the show-the education programs. Check out these educational programs that we recommend, and please note that several of them (shaded) will be held in our booth.

 
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Marc Communications Joins Builder Partnerships

 

Engage Customers with Augmented Reality


Builder Partnerships is pleased to announce the addition of Marc Communications as a new service associate in the Builder Partnerships program.
 

Marc Communications is proud to offer Augmented Reality (AR) services to the members of Builder Partnerships. This new and exciting technology is predicted to be the next major change in mass communication. AR allows customers to become educated and interact directly through their phones, tablets or Google Glass with regard to your company's offerings.

 

Your current marketing initiatives will come to life with "Augmented Reality" and make a greater impact on your customers. Consider the possibilities listed below that are specific to the Builder and Builder Material industry: 

 

Read More...

 
SW logo Product News
 
Millennials Looking for More Sustainable Housing Options
By Sherwin-Williams
 

More and more economists are pointing to the Millennial demographic as the next big wave of homebuyers. That group, also known as Gen Y, numbers almost 90 million and is continuing to grow.


For decades, market and trend researchers mainly focused on what interested Baby Boomers when shopping for single-family housing. However, the times are changing and there is now a strong need to identify what motivates generations in their 20's and 30's to make large, emotional investments in housing.

 

Challenging Demographic


Millennials are proving to be a challenging category for homebuilders as they're hard to pin down with the youngest being teenagers and the oldest in their early 30s. Some want a hip, urban lifestyle while others are looking for a more traditional home in which to start a family. There is not a "one-size-fits-all" one-buyer profile for this generation.


 

Seeking Urban Areas


 

Millenials are not looking for the same living standards as Gen Xers or Baby Boomers.  They're looking for homes that reflect modern sensibilities and prefer to live in metropolitan areas, close to their jobs, friends and social life. Millenials are starting to secure good jobs and moving out of condos or their parent's homes into single-family homes within an urban environment. 


 

 

Amerock logo Product News
 
Noted Interior Designer Shares Insights on Adding Amerock Seamless, coordinated Look in a new Home
By Amerock
 

Ask award winning New York-based interior designer Eric Cohler what's on his design bucket list and he'll tell you designing a hotel or yacht are among his dream projects. However, while dreaming big in design is important, Cohler also will be the first to tell you that it's often the smallest pieces that can have the biggest impact on a space-and a big impact on prospective home buyers too.

 

From small kitchens to entire houses, it's the hardware that can make or break any design. Cohler advocates that style doesn't have to be expensive-it's all about putting the right things together. "Trends in housing are moving from open floor plans to more sectioned off rooms, and less of the loft-like room settings we've become accustomed to," he says. "When decorating a kitchen for example, I don't match the hardware to the appliances- it's limiting. Instead, I'll look at the cabinet style. Looking at the style as whole instead of trying to match other pieces is where my decisions happen."


Cohler notes that trends are important, but so is longevity and comfort with the design. In terms of style, prospective home buyers want to feel more transitional and don't want to be too contemporary or too traditional, especially when shopping for a new home. "A fear I often see consumers have with trends is that they will become dated. They want to know how to get away from the 'dated' look, and it's simple. Use material that doesn't get dated! Gimmicky stuff will not have longevity." 

 

Read More...


 

Product News
 
8 Attributes to Look for when Investing in Home Builder Software?
By Mark Systems
 

With so many options for residential home builder software on the market today, there is no short answer as to what one is the best, but simply, what one works best for your company.

Here we explore the top 8 attributes to look for when investing in home builder software:

1. Integration

Integration is key. If your staff is spending most of their time entering data into several different software packages, they are spending less time on important tasks like cutting checks and selling houses.

Integration between modules reduces the chance for data errors, minimizes the amount of required administrative labor, and helps maintain a single version of the truth when it comes to all project billing data.

When all data is stored on one system, information flows from one department to another, seamlessly and in real time.

2. Visibility

When analyzing different home builder software packages, you will want to choose one with highly visible and accessible data. This includes the ability to generate customizable reports and compare historical data.

With this information, home builders can gain valuable insights into cost breakdowns of their last project, and apply them to their most current and future projects. Also, be sure to select a system with strong search utilities and import/export capabilities.

 

Progress logo Product News
 
#TrendAlert: What's Trending in Home LIghting
By Progress Lighting
 

Lighting is one of the most important elements of a home. The right lighting creates an inviting environment and sets the scene for entertaining guests, while largely impacting the perceived value of your home.

We are proud to partner with Progress Lighting to bring you high quality fixtures that display up-to-date design trends. Progress Lighting understands the marketplace and offers lighting solutions that complement the latest home furnishings.

Read on to learn 5 top lighting trends, courtesy of Progress Lighting.

Grouped pendant displays

When it comes to pendant lighting - the more the merrier. A large entertainment island is one of the top priorities for today's homeowners. A popular way to highlight this area is to cluster multiple mini-pendants above the island. Mix and match styles and finishes at differing heights for a contemporary feel. Or, line the island with the same size and style for a simple, clean-lined approach.

Clear glass with exposed sources

Another trend noted by Progress Lighting design experts is the use of fixtures featuring clear glass and an exposed light source. These designs pair beautifully with bright, white cabinets, creating a fresh and lively atmosphere.
 

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November Partner Notes
(click the links to read more)
In This Issue
Paying Too Much for Land
Builder Partnerships at IBS
Marc Communications Joins BP
Millennials and Sustainable Housing
Interior Designer Shares Insights
8 Attributes to Look for in Software
Home Lighting Trends
November Partner Notes
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Live Events
 
10th Annual Networking Reception at IBS

 

January 19, 2014
5:30-8:00p.m.

Embassy Suites Convention Center
Las Vegas 

Join us on Monday, January 19th, the evening prior to the 2015 International Builder Show / Construction Week, for an excellent evening of networking and camaraderie.  

 

Click here to register.

 

 

The Superintendent's Job: Front Line Manager


Feb. 12-14, 2015

Atlanta   
 

The Superintendent's Job - Front Line Manager is designed as an interactive experience to help your team improve job site management techniques.

  

For more information, click here.

 

Purchasing, Estimating and Job Costing

Feb. 18-20, 2015 
Denver, Colo.

This comprehensive seminar is designed to improve profitability through a more accurate and effective estimating and purchasing department. Good estimating and purchasing can increase your bottom line by as much as 5%. Our goal is to provide a wide range of tools that attendees can use to realize results immediately.

 

For more information, click here.  

Managing for Profit

 

March 11-13, 2015 

Denver, Colo.

 

An intensive seminar designed to put you on track to improved profitability. Loaded with valuable insight on management techniques specific to home building companies, this seminar will provide tools you can use to realize improved results across the entire organization. Systems, procedures and forms will be demonstrated so you can begin using concepts learned immediately.

  

For more information, click  here. 
 

For the Complete list of events, click here

Builder Partnerships

 

Builder Partnerships is a unique organization focused on providing education and improving communication and collaboration within the home building industry. Currently we represents approximately 550 builders in the United States and Canada who have projected about 66,000 homes built collectively this year. With over 75 manufacturer and service providers associated with our group, Builder Partnerships also manages highly competitive rebate and incentive programs and works to strengthen relationships between builders, manufacturers and other service providers in the home building industry.

 

For more information, visit www.builderpartnerships.com

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