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The Year in Review
By Charles C. Shinn, Jr., PhD
The housing recovery began in the first quarter of 2009, but it wasn't until 2012 that we began to see proof of a recovery. The single family seasonally adjusted housing starts rate in January 2009 was 80.25 percent below the peak rate in November 2005, having dropped to an annualized rate of single family starts of only 357,000. (See Figure 1.)
During the housing recession, the market dropped from a total of 2.068 million starts in 2005 to a trough of 554,000 in 2009, which is a decrease of 73.2 percent. (See Figure 2.) That drop finally flattened out in January 2009 and has slowly begun to rise. The estimated total housing starts in 2012, single family and multifamily, is 800,000. From the bottom this year represents a 44.4 percent increase, working out to a 31.4 percent annual increase.
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Survey Shows How Manufacturers Can Improve IBS Return
By Mark Mitchell, Whizard Strategy
I recently surveyed 30 small and large builders across the U.S. about the upcoming Builders' Show for a webinar I did for the Builder Partnerships organization. My purpose was to help their building material manufacturer members get a better return on their investment at the Builder's Show.
I don't know what the National Association of Home Builders is experiencing, but based on what I heard from the 30 builders I surveyed, there is good news for exhibitors.
Attendance Will Be Up.
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James Hardie Joins Builder Partnerships
Builder Partnerships is pleased to announce the addition of James Hardie Building Products into our program.
James Hardie creates innovative siding products that increase the beauty, value, safety and durability of your homes. Builders can highlight the low maintenance that comes with the baked-on color and can assure buyers of the safety of these siding products since they are resistant to just about anything Mother Nature can throw at them.
James Hardie is unveiling a new concept to home building-siding that's engineered for climate. It is called The HardieZone® System. It provides siding with specific performance attributes relative to the climate where the product is being used. So say goodbye to the days of one-siding-fits-all. James Hardie now gives you the ability to put the optimum siding on a home regardless of your location.
To learn more about James Hardie Building products, please visit www.jameshardie.com.
As always, we encourage our members to take advantage of the opportunities available through the program to learn more about our participating manufacturers and encourage members to contact each of these organizations directly should assistance be needed.
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Product News
Progress Lighting Expands Offering for Homebuilders
By Progress Lighting
On display at IBS 2013
Progress Lighting has been a trusted partner of the nation's top homebuilders for more than 30 years. And we know that today's builders want lighting collections that marry modern details with flexible design - all at an affordable price point.
At the upcoming International Builders' Show (IBS), Progress Lighting will showcase new collections that feature popular finishes, coordinate with other elements and offer universal design options.
Cliché features a clear, pillow-glass pattern for geometric sparkle with a modern approach. A mirror-like Polished Chrome finish creates the illusion of a full circle of floating glass.
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Hooray! Here's the Good News!
By Tom Richey, MIRM, CAASH, Richey Resources
According to the Kiplinger Management Letter ...
"Housing is firmly on the upswing. Next year it will add half a percent to GDP. By 2014 ... once again a significant contribution to job creation, consumer spending, and economic gains. Sales of new and existing homes are climbing: 20% for new homes this year; 18% next year."
Are you ready for the housing renaissance? Following are ten absolutely, indispensable sales management tips that must be written into your "Year 2013 Business Plan."
- STAFFING: Trim down or build up your staff to meet the needs of the new buyer. They are demanding more of your salesperson's time and less glittering generalities, more specific knowledge like financing and less broad brush. "Just the facts, ma'am." And yes, they want to be closed!
- RECRUITING: Take time to hire the very best. Just five percent of all sales people are A-naturals that can sell one and a half to three times market average. You know they're out there. Go get them! When recruiting, look for positive mental attitude, work ethic, and trainability.
Read more...
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Haifleigh BrandWorks Joins Builder Partnerships
Builder Partnerships is pleased to announce the addition of Haifleigh BrandWorks into our program.
HaifleighBrandWorks is an integrated Brand communications company located in Denver, Colorado that works nationally with business owners to increase enterprise value by building strong brands.
Our offer of help includes crafting the narratives or fundamental stories about the Brand and the future the company is trying to create, then developing strategies to produce that future, and finally creating relevant and compelling expressions of the Brand as tactical elements to connect the Brand to its many target markets including investors, employees, trade partners, customers and potential customers.
David Haifleigh, President, is recognized by the National Association of Home Builders Sales & Marketing Council as one of the country's leading residential real estate Brand marketing communicators having been honored with more than 300 awards for sales and marketing effectiveness. He has also won more than 200 awards for advertising effectiveness including Clio's, One Show, Athena (Best newspaper advertising in the country) and Denver's Best of Show awards for Sales and Marketing effectiveness. He is credited for bringing the practices of Branding to the real estate industry
To learn more about Haifleigh BrandWorks, please visit www.haifleighbrandworks.com.
As always, we encourage our members to take advantage of the opportunities available through the program to learn more about our participating manufacturers and encourage members to contact each of these organizations directly should assistance be needed.
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8th Annual Networking Reception at IBS 2013
Monday, January 21, 2013 6:00pm to 7:30pm PST
Embassy Suites Convention Center, 3600 Paradise Road
Las Vegas, NV 89109
Catch up with friends in the industry Join us on Monday, January 21, the evening prior to the 2013 International Builder Show, for an excellent evening of networking and camaraderie. The Builder Partnerships Networking reception provides a great environment where you can catch up with old friends and freely interact with others in the homebuilding industry to develop relationships even before IBS begins. We are expecting this year's event to be even larger than in the past and have reserved a bigger room to accommodate the crowds. Space is still limited so be sure to register as soon as possible.
To Register, click here Education at IBS Builder Partnerships Booth -- N1855
International Builders Show, Las Vegas January 22-24, 2013 We have many great things planned for our booth this year, including one-on-one consulting for members, educational forums and much more. We are also thrilled that many of our manufacturer partners will be joining us again in our booth this year. For a list of educational forums being held at the Builder Partnerships Booth, click here. Educational Sessions at IBS Builder Partnerships members are leading educators in the industry. Many will be sharing their knowledge at IBS. To see a list of Builder Partnerships recommended training sessions, click here. |
Builder Partnerships manages highly competitive rebate and incentive programs and works to strengthen relationships between builders, manufacturers and other service providers in the home building industry. Currently, we have more than 500 builders, more than 75 manufacturers and several service providers associated with our program.
For more information, visit www.builderpartnerships.com
The Shinn Group has more than 500 builder clients located across the U.S. and Canada, including top performers among regional homebuilders. We offer sound management and financial principles and practices to home builders across the U.S. and Canada.
For more information, visit www.theshinngroup.com
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