In This Issue


By Melissa Raffoni, CEO and Founder


In your role of CEO, you face tough choices every day. The path is often unclear and even the very best of you can falter. Some of the most costly missteps are ones that can be avoided. Here are five mistakes you don't want to make:


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The Raffoni Group family extends a warm welcome to:

Chris Pisapia, CEO, Verndale

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Lora Kratchounova, CEO, Scratch

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Congrats to CEO Collective Member, Gordie Spater, CEO of Kurgo! The company was recently profiled on CNN for their innovative pet products.


Are You an Engaged CEO Champion? Ask Yourself These 3 Questions

By Ed Barrows, Strategic Facilitator   

Recently, a CEO in one of my groups came to me with this dilemma. He said, "Since I've gotten the scorecard installed and the right people and processes in place, things are starting to really hum. We've got our management system functioning, people know what they're supposed to be doing and we're meeting our targets. Honestly, I feel like things are finally moving in the right direction. Now I have a different problem. With things working so well, I don't feel like I'm needed. To be honest, I'm not sure what I should be focusing on as the CEO-what should I be doing with my time?"


I was struck by the sincerity of his question and wondered if other CEOs sometimes felt the same way.  With that in mind, he used this challenge as the basis for a case study that led to a great discussion with the rest of the group regarding how CEOs should be spending their time. It was clear that there are many things a CEO should be doing on a day-to-day basis and many varying views on exactly what those things should be.


At Raffoni Group, we see one overarching role that needs to be filled by CEOs at all times and at all costs: The Engaged CEO Champion.  


Larry Yaffee, SVP, Sales and Marketing, Firestone Financial

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