April 2015

	CREATIVELY SPEAKING ABOUT THE LATEST CREATIVE NEWS

We are excited to announce the new portfoliocreative.com. Our 10 year anniversary seemed liked the perfect time to redesign and relaunch our website. The new mobile responsive site was built with our talent and clients in mind. Social channels are integrated, user experience is improved, navigation is streamlined, and content is more engaging than ever. Take a look and let us know what you think. New features will be added throughout the year, so stay tuned for more exciting announcements.

Derik Abbott * Mike Tierno

We are happy to introduce two new employees to our team. Derik Abbott is a recruiter in our Columbus office and Mike Tierno joins us as Business Development Manager in Pittsburgh. Welcome Derik and Mike!

Portfolio Creative places exceptional talent in all areas of marketing, design, retail, advertising, digital roles and many other fields that help you achieve creative genius. Call us at 614.839.4897. Depending on the position, we can place talent within days, and sometimes even hours.

-The Portfolio Creative Team

Creative Scene

AAF Digital Creatives

We are proud to sponsor Digital Creatives.

AAF Columbus is bringing together the top leaders from some of our community's most influential digital agencies to speak in a panel discussion about how creativity is still key when generating effective interactive strategies.

The speakers will cover topics around new design trends, the importance of content, SEO, social media, and how we can continue to add value to brands through new, innovative channels.

Join us at Strongwater on Thursday, April 16th from 6:00pm - 8:30pm.

Tickets on sale now at: http://aafcolumbus.org/events/digital-creatives-2015/

Opportunity Knocks

4 Steps To Tell If You Are Ready To Freelance

Catherine Lang-Cline, President
* Co-Founder

"Maybe you've been downsized, maybe you're just getting tired of your current job. Either way, the thought of going out on your own has crossed your mind more than once. But how do you know if it's a good idea?"

Read the entire article at:

http://www.portfoliocreative.com/blog/2015/4/6/4-steps-to-tell-if-you-are-ready-to-freelance

Recruiter Tip

What's The True Cost Of A Bad Hire?

Out & About

AMA Luncheon: Marketing to Millennials

Jeff Fromm, President of FutureCast, a millennial marketing consultancy, will share research and best practices in creating brand engagement for millennials.

April 14th

11:30 am - 1:00 pm

Franklin University

More info at:

http://columbusama.org/event/marketing-to-millennials/?instance_id=977

ACES Editing Bootcamp

If you're an editor or edit as part of your job, you'll want to take part in a daylong Editing Boot Camp that can help you polish your skills. Cost is $95 for ACES members, $150 for nonmembers.

Friday, April 24th

9:00am - 5:00pm

Hyatt Regency Columbus

More info at:

https://www.facebook.com/events/408953925939317/

Raise Your Game

Unicorns and Leprechauns: Stop Waiting for the Perfect Candidate

Kristen Harris, COO

* Co-Founder

Quick quiz...which of the following really exists?

a. Unicorns

b. Leprechauns

c. Purple Squirrels

d. Perfect Candidates

Read the entire article at:

http://www.portfoliocreative.com/blog/2015/4/6/unicorns-and-leprechauns-stop-waiting-for-the-perfect-candidate

Is Now A Good Time?

By Chris Cochran, Director

Our clients and talent are always curious to hear what's going on with the job market. Is now a good time to be looking for a new job? Yes, it's a candidate's market.

We're experiencing lots of good candidates coming to us who are telling us they feel like it's time for a change. They all have their own reasons, but it's apparent that now, more than anytime in the last seven to eight years, people aren't clinging to their current job out of fear. To many, the recession has ended and it's time to get looking for that next great gig. If you haven't gotten in touch with us, now is the time!

Another sign of the good times is that people are involved in multiple searches at one time and they're receiving offers - they're getting to choose which one to accept. Also, companies are counter offering once they have an employee give notice. My personal thought on counter offers is that it's not good to accept them. People take the counter because the company typically throws more money at them. Money is nice, no doubt. But, that's not usually what was behind the original decision to leave. If you've decided to make a change because you thought your life needed it, I'd recommend following through on that promise to yourself.

Lastly, we've been having a high number of conversions. People who go into a role as a freelancer are being asked to join the company full-time. The word "conversion" refers to the switch that occurs when an employee goes from our payroll to our client company's payroll. We're always happy for people when that occurs. We set out to make big and small differences in the lives of our clients and talent and a conversion is an affirmation that we've contributed to each of their successes.

Give Back

We will be taking donations for Dress for Success April 20th-30th during our business hours. Your fabulous suits and other professional apparel could furnish another woman with the confidence to enter or return to the workplace, make a great first impression and land a job that could change her life.
https://columbus.dressforsuccess.org/get-involved/donate/

Men's clothes will be donated to the Nehemiah House of Refuge. They accept suits, slacks, shirts, ties, shoes, overcoats, raincoats, and watches.

http://www.nehemiahhor7.org/

Hangers are preferred but not required.
For questions or more information, please email: contact@portfolioiscreative.com.

About Portfolio Creative

Founded in 2005, Portfolio Creative is an award-winning recruiting and staffing firm. We partner with corporations, retailers, and large creative agencies to help solve creative workforce challenges. We connect our clients to marketing, design, advertising, retail, and digital roles in the markets we serve. With locations in Columbus and Pittsburgh, and a group of clients we support in New York, we're always looking for great creative talent.

"Portfolio Creative has always been my go-to source for when we need creative talent. In fact, many of the great people I work with today started as freelance from Portfolio Creative. Great company to partner with for workforce solutions."
~Jenn J.
Vice President, Creative Services Director