I gave my first ever webinar last month.
Are you curious to know how it turned out?
Do you wonder why there's a photo of a swimming pool in this article?
And, more importantly, should you consider a webinar of your own?Bottom line, I'm glad I did "
Online & Offline: Effective Marketing Strategies to Boost Your Profits."
You can view it here. (You'll also find out about the swimming pool.) Full disclosure, we did have some sound glitches. I'm still not sure why we had these problems since we tested everything the day before without incident.
ResultsI liked doing the project in collaboration. Not only was I supported by someone who had experience with the software, but
John Stahl and I worked well together, and we were each able to reach a much larger market.
It's different doing a talk without an audience you can see, which is another reason why collaboration works well. We set a goal of 25 attendees and 21 people signed up. Not all of them attended, but we still had a good turnout. Thankfully most of them stayed online in spite of the audio problems.
If you're thinking about a webinar, consider collaborating with someone who markets to a different audience, but offers a related product or service.I emailed or spoke to almost all of the people who signed up, which resulted in some new
Web Words subscribers, a few leads for the future and one new client. As in all communications online and off,
webinars need a clear and compelling message. I was gratified by the feedback. Most people said they got value from their investment of time.
Going ForwardJohn and I did a lot of planning for the webinar. We had several meetings and a run through. I made a completely new set of slides designed to appeal to an audience who were, perhaps, distracted by other tasks.
I would like to try different software. (See
Web Tips below for more on that.) And I am definitely planning more webinars in 2015.
Let me know what topics you'd most like me to cover. If you want to collaborate (or suggest someone else),
tell me about that too.