I met my quota of six new Constant Contact customers for the first half of 2014, but at the eleventh hour. I am never doing this again. Mark my words.
And what is "this?"
Letting a major, important project get too close to the deadline. OK, I had a good excuse. I was seriously ill; so was my husband. (We're both doing great now.)
Can I really make this declaration? After all,
it's human nature to let things get right to the deadline then act under stress. You can see this behavior everywhere--in business, politics, entertainment. Am I really going to transcend human nature? Well, I can try.
The PlanFirst, I have a plan. I didn't have one last time. I spent one day making marketing calls. I need to spend one day a week. The one day was very productive, so I need to do more of that.
I'm going to use Social Media, in spite of my resistance. I tell my clients to select one or two online networks and get active in them. I'm going to follow my own advice. I've chosen
Facebook and
LinkedIn. I have a large LinkedIn network I've never really mined. And I've had a business Facebook page for years, though it's been sadly neglected. I'm going to spiff it up and use it.
Please like my Facebook page and check on my progress.I'm going to survey
Web Words readers. I've been meaning to do this for months. Look for it in the September or October issue.
Finally, I'm going to entice you--
Web Words readers and my social network connections--to send me leads. I'm not sure what that incentive would be: an hour's free consulting; a gift certificate to Amazon or Starbucks; something else?
Let me know what would encourage you to prospect on my behalf.
The SuccessI'm really enjoying working with my new customers. Some are up and running and I'm still working with others. They are:
- A not-for-profit community foundation
- A Web radio talk show host (details here)
- An upgrade to Constant Contact's survey product
- A financial planner
- A consultant and trainer
- A copywriter
I am still offering
an hour's free consulting to anyone who signs up until I meet my quota of six for the second half of 2014. I'm going to achieve this quickly this time, so don't delay. And please
think about people you know who will benefit from talking with me.