Effective Messaging
No. 93
December, 2013

As is traditional, Web Words only has one article this month. It's high season on parties around here and I'm sure where you are, too. You want to be celebrating not cerebrating.

I have some celebrations of my own.

First, I have reached my Constant Contact new-customer quota, so the offer of free consulting is finished for 2013. But there will be a new offer in the New Year.

Second, my two articles have been published in Berkshire Magazine. And that is the subject of this month's article. It includes some interesting information and a very special request.

I'm on Facebook and Twitter. Follow me.

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In This Issue
My Christmas Present - I ask for what I want
Web Tips - Facebook Timeline cover
Happy Holidays
My Christmas Present
I bet you're busy making your gift list and checking it twice. I also bet that I'm not on your list. But I'd like to be. Let me explain.

Changing playing field

I was interviewed recently by someone who is considering marketing communications as a career. At one point, my caller asked me for predictions of winners and losers in the current battle for dominance in the field.
Instead of answering directly, I said this: "It's too soon to even consider winners and losers. We need to ask fundamental questions about the playing field itself--and the nature of the games. We are at a time of major change in the field."

I don't have a complete understanding yet of what's going to happen, but I do know that reviews and recommendations are key to buying decisions in this new world. Just back from vacation, I didn't take a step without checking online to get the views of other travelers. I ruled out some venues and eateries, just based on what people said. And I'm not alone.

I recently visited my write-up on MarketPlace, Constant Contact's online provider referral page. The text was OK, but OMG I didn't have any reviews. Other consultants had five stars. I didn't have any. I solicited a review from Phoebe Williams, whom I wrote about in the October issue. And literally in days, my phone started ringing. I got a new client from the effort!

What I want

I have two articles in the current issue of Berkshire Magazine. My Christmas present would be that you read the articles and, if you like them, comment. You can post to the Berkshire Magazine Facebook page, the Shawenon Facebook page or Tweet to the magazine @BerkshireMag. Or you can mention the articles on LinkedIn or any one of your own favorite places. I'm just curious to see if I can stir up a little buzz about my writing.

Many thanks in advance. I'll let you know about how it turns out in the January issue.
Web Tips


Want to change your Timeline cover photo on Facebook for the holidays, but don't know how to size the photo?


Use picmonkey.com. On the homepage, click Edit a photo and select your chosen photo. Click crop.  In the first box, it says "No fixed proportions," but the Timeline cover photo has very fixed proportions. So click the dropdown inverted triangle and scroll down to Facebook Timeline. Your photo is now cropped to the right size, adjust, save to your computer.

To upload to Facebook. Click "Add a Cover," or hover over your current cover photo and click "Change Cover."   

And Finally . . .

Shawenon Communications collaborates with small businesses, solopreneurs, professionals and not-for-profits to get their messages across in the written word.

We specialize in electronic communications, including e-zines and other forms of email marketing, Web sites and social media.  We also ghostwrite articles and other business communications. As a solution provider, we resell www.shawenon.com



First name
Susanna Opper
Shawenon Communications

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Unported License.
Happy Holidays 
SO turtleneck cropped
Wishing you a very special holiday season full of connections with friends and family, decorated trees, snow (if that's appropriate) and some much needed time off.

Thanks for being a Web Words reader. In the spirit of the season, feel free to give Web Words as a gift. You can forward this issue with the button below.

Let me know how I can help you with Constant Contact.

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