IS MY RING 
DEFECTIVE?
When selling, jewelers rarely bring up the subject of diamonds falling out. Understandably so! Who wants to think of that when making an emotional 
purchase? However it happens all the time. You might want to inform your customer so they are prepared if it 
does happen. The right information 
could prevent future headaches.
 



USE ANALOGIES!

Compare a diamond falling out to a car.
 If a customer buys a car hits something, 
the buyers is responsible. Rings get 
knocked around all day and if they do not check the prongs, the customer is responsible. Use a car analogy to help
 explain this.









 JEWELRY 
CARE TIPS

*Prongs weaken over time!
Getting caught on clothes, dropped, and simply being worn every day 
can take its toll on prongs.

*Gold is soft! It will bend.

*Sizing can increase the chance
 of losing stones! When a 
ring is sized the angle of the prongs changes too. 

*Try not to sleep with 
rings on! Prongs can catch 
on blankets and bend

*Do not clean jewelry with toothpaste! It can scratch 
metal and harden under stones

*Check for loose stones! 
Poke diamond with a pencil.


 

 

           
           



Teach Your Customers
Maybe you want to make a brochure of Jewelry 
care tips?
 Or maybe you want to include the info in a email blast to customers?  
What is common knowledge to you, most customers have no idea about!
 



 
David Geller says the average amount Jewelers give away on replacing Lost stones
 is $3,000-$5,000/yr!

David reminds us that we might 
not be charging enough for our repairs. 

Let's say you size a ring and 2 months later a stone falls out. YOU are the one who will be blamed. To combat this you should charge an extra $25. Explain to your customer that a ring sizing will be $39 but for $25 more you will check all the prongs and secure any loose diamonds. Doing more work should get you more pay. Taking on more liability down the road should get you more pay! Think of it as them buying insurance. As
David Geller always say; repairs 
are trust sensitive not price sensitive!


 

 

 

DIAMOND QUEEN
ALEAH 
1-800-882-8900 
Olympian Diamonds



A Diamond Fell out!
Who is Responsible?
 
Like most things in life, 
it is a combination.The jeweler is often stuck 
with the bill even if the customer never had their prongs checked. As a jeweler try to get the customer to take some responsibility. Remind them that swimming pools,  bleach, and even some make up can weaken the metal. Also remind them wear and tare is the same with everything. Cars and houses need maintenance, 
 jewelry does too.






MAYBE IT'S TIME TO WRITE YOUR OWN NEWSLETTER?

I will help. Click here 
for a sample




 

 

 

gia cert
Remember GIA 
does NOT print duplicates. Keep track of those certs! 

 

 

 

 

 

 

 

 

 

 

 

 

 See Good Tips from 

David Geller and 460 other jewelers on my new group Jewelers Helping 

Jewelers

 

  email me and I will add you to the group...

 

 

 

 

 

 

 

 

 

 

 





Stud POWER!
These are TODAY'S BEST BUYS in Diamond Studs
  2.81 STUDS 

1.91 ROUND STUDS $2650 BRIGHT  
2nd hand BUY! Looks great 
1 stone has a drill

1.14 PRINCESS STUDS $1495 total
  BIG LOOK! White & eye clean 4.6mm+
2ct ce princess2ct ce princess

1.02 ASHCER PAIR $995/ct
Great price. Perfect match
ascherascher

2.01 IDEAL CUT STUDS $5995
1ct EGL Hearts & Arrows H SI1 + 1ct G SI3 
6.5mm Spread!! BRIGHT!


4.02 CUSHION STUDS! $14,995 
Square and bright 7mm
140 f vs2 cushion - BEST!140 f vs2 cushion - BEST!



Cool Shapes!
  
Star of David 1.61cts $7900 comes with 
pave necklace. Email me for pictures.
Spade 1.01 H VS Spade cut $2500 
Shields .30-80ctw pairs aprox $995/ct
Starburst pair Cool! .61ctw $995/ct
  


Deals Deals Deals!

.90 ROUND EGL USA! F SI1 $3995/ct
6.1mm EX super clean & Pretty


1.51 ROUND GIA G SI2++ Clean 
$8195 total  VG VG VG


2.05 ROUND H SI3 HUGE!  8.5mm
$11,172 total. looks terrific



Big & Beautiful

3.01 Light Yellow Round RING 
$11,998 total!

 
3.49 ROUND H SI3 $23,895 total 
White, Bright & Clean Face. Love it



6.21 NATURAL YELLOW PEAR

$53,284 total. 15.25x9.8mm 

SI1 Clean. NATURAL COLOR

 

Call to MEMO these or hundreds 
of other Diamonds!



























































































Gemology. Volume 33 Issue 4

A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds
Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley

 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance.
'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.

In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.
The Impact of Fluorescence in Diamonds: A Different Research Perspective

William E. Boyajian

The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

 

The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

 

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

 

The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry


Gemology. Volume 33 Issue 4

A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds 
Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley

 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance. 
'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.
 

In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.
The Impact of Fluorescence in Diamonds: A Different Research Perspective

William E. Boyajian 

 

The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

 

The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

 

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

 

The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry

Gemology. Volume 33 Issue 4

A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds 
Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley

 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance. 
'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.
 

In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.
The Impact of Fluorescence in Diamonds: A Different Research Perspective

William E. Boyajian 

 

The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

 

The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

 

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

 

The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry


Gemology. Volume 33 Issue 4

A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds
Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley

 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance.
'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.

In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.
The Impact of Fluorescence in Diamonds: A Different Research Perspective

William E. Boyajian

The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

 

The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

 

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

 

The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry


Gemology. Volume 33 Issue 4

A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds 
Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley

 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance. 
'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.
 

In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.
The Impact of Fluorescence in Diamonds: A Different Research Perspective

William E. Boyajian 

 

The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

 

The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

 

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

 

The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry

Gemology. Volume 33 Issue 4

A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds 
Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley

 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance. 
'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.
 

In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.
The Impact of Fluorescence in Diamonds: A Different Research Perspective

William E. Boyajian 

 

The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

 

The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

 

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

 

The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry



Olympian Diamonds | 8 s. Michigan | suite 605 | Chicago | IL | 60603