Happy diamond birthstone month. The best birthstone of them all.
 
aleah cupcake

ALEAH
Olympian
DIAMONDS
1 800 882 8900
Email Aleah@Olympian
Diamonds.com


WHY?
?  
Start every day by asking your self 
Why you are there? 
Is it to provide timeless treasures that will last for generations? Is it to help prevent guys from sleeping on the couch? Asking yourself why will help you focus more thought out the day.







Are you wearing enough bling? Is your phone case shiny enough? You are a jeweler! Put on one extra necklace. The more the better.




FUNNY!
duct tape
One of my jeweler friends told me how his parents used to scold him when growing up. They were both jewelers and they used to describe his behavior in clarity grades!! "You are being very I1 right now! Why can't you be more VS2 like your sister!" 



Check Out My Article in April INSTORE MAGAZINE!
 
Visit my blog
Click here for more JEWELRY TIPS!



Every Olympian diamond sold helps 
Fight Blindness!
  

Let's Celebrate!
Chances are you're not having enough parties. Every month you could have a party for all customers having birthdays. They could wear the color of their birthstone and drink gem related drinks. You could mail your customers a coupon for 15% off on their birthday or send them, or their ring, a birthday card. Take advantage of birthdays and sell more jewelry.


I've heard of successful events where colored gems are given away or better yet hidden in a cake! Heck, the treats pictured above are just donuts and cardboard. I'm sure you could do that. Studies show that people who are more awake are more agreeable, so why not sugar
 them up a bit?



 Aleah's Pet Peeve
 
I'm normally very positive, but I need to vent.
 I HATE when diamond dealers send you a diamond and then ask you for it back the same week! If you trust me enough to send me the diamond, get off my back and let me sell it for you. Why can't they be more flexible!

 I promise not to call you for a diamond back, unless I have another call for it!


      
     
 SAY IT, WITHOUT SAYING IT
This amazing door belongs to Big Monster Toy Co. It's amazing because it gets people talking, but more importantly, it says "We care about Kids" without actually saying we care about kids. What can you do in your store to say "We love Jewelry?" 




BEING AWESOME IS CHEAP
 
Being awesome does not need to cost a lot. Give a customer a walkie-talkie or a bell as soon as they walk in. Tell them to use it when they are ready to see something. Give out ring pops. Have Gem Trivia posted in the bathroom. This will show you are fun and who does not like to have fun?  Providing a fun experience is a great way to set you a part from the internet. 

 We spend hours trying to attract young customers, but what about your older customers? We often take them for granted. Why don't you have an event to celebrate your long time customers!bday gma
Have a contest
 where older customers send in long lasting love stories or best marriage advice for newlyweds? Thank them for all the years they've supported you. Sharing pictures of long time customers shows you are RELIABLE. Trust is HUGE in our business and promoting your relationship with older clients shows years of trust.




Rose Gold Diamond Studs!
 
Email Aleah to order yours today





 


Everyone Loves Shiny Diamonds!


DEAL! 
* .97 Old Euro Ring $3150 total 
super cool ring for memo. Center is a 97 JK VS.
 The ring has 1.21ctw diamonds and sapphires. 


DEAL!
.90 ROUND GIA I VVS2 $2992/ct 
 The cut is a bit off, but for 48% on a .90,
 there is going to be something off. Email for cert copy 
Very Bright!
 



DEAL! 
*1.55 ROUND TRIPLE EXCELLENT $8500
GIA F SI2. Everyone seems to want the XXX
This has strong blue, but does not show.
ideal cut
.72 PRINCESS RING $1350 TOTAL
Center is 4.6mm. White & eye clean 


*.48 HEART G I1 $467 total 
Over the Counter buy!

Deal! 
*.52 MARQUISE GIA G SI1 $1450/ct
marquise stock pic

*1.00 MARQUISE Only $1450!!!
Eye Clean. Ring Included!!!

DEAL!
NEW! 1.00 ROUND EGLUSA H VVS2  $4750/ct
61 depth 57 table Ideal !! 
Eye C  


DEAL!
 *2.40 OVAL $11366 Total 
White & Eye Clean. Very pretty





DEAL!
*3.00ct DIAMOND STUDS TLB SI1 $5700!
These are 1/2 the price of most 3ct earrings and 
look almost as good. Slightly off color, 
Totally Eye clean. Bright. Nice cuts.





*.92 PEAR EGL F SI2 $1650!!
7.5x5.9mm Bright! Great shape



 



 


Why call Aleah?
I'm Flexible! 
diamond queen  
ALEAH  at OLYMPIAN DIAMONDS
 1-800-882-8900 


 



The major settings companies, Stuller, Unique Settings, and Overnight Mountings are pushing these and I believe you will start to see them every where.

WHAT ARE PROTOTYPES?
Prototypes are silver pieces of jewelry coated in rhodium and set with CZs. Mostly engagement rings. They are essentially a catalog you can touch and try on. They are available in any style, shape, size center stone, color, and cost between $15-$45. They are made in the USA.

WHY PROTOTYPES ARE GOOD?
Think about that $3000 piece of jewelry you have had in your case for 3 years. How much money is being tied up in the piece? With Prototypes, the money you tie up in inventory goes down. Your insurance costs go down. Your chance of a robbery is decreased since the thief's know your stock is not real gold. Your set up and closing times are cut since you can leave these in your show case. You do not have to clean glass cases you have these rings in OPEN cases for people to walk up to and try on.




Let say you own a $3500 ring but the customers only has $3000 to spend. Before Prototypes you might cut the price of the ring and sell it at a lower profit in order to turn your inventory. With a prototypes, you can tweak that $3500 ring so that it could sell for $3000.

Prototypes relieve pressure. There is less pressure to sell ring because you need to turn over your inventory. You are not forced to sell what you have. You can sell a bigger stone or add more side diamonds.

People like to customize. People want jewelry that is unique to them.
A jeweler can tell a customer "Do you want your wife to buy a ring a hundred women have tried on or do you want me to make one special for her?"
Young people are impressed by selection. They see a lot of rings, they think you sell a lot of rings. Your inventory in the consumers eye looks impressive. People like to try things on. The bride tries on her wedding gowns so should she be able to try on a large selection of rings. The more you have more chance you have to sell. If a customer might see a style they had not thought about it.

BUT WAIT!
Nothing feels like Platinum. Nothing sparkles like a diamond. Fine jewelry feels good and needs to be sold and treated like a luxury product. Nothing will replace gold. It is up to you to decide what is best for you and your store, but just know this is being really pushed by Stuller, Unique, and Overnight so be ready!


Some people ask for a discount just to ask. Others want to be sure they're getting the best price possible, or they are just trying to play the negotiating game. But just because a customer asks doesn't mean a salesperson has to offer a discount to close the sale.
First, make it clear to the customer that the store does not allow discounting. Then you must increase his or her perception of value when buying from you. You have to let the customer know that your store is different from other stores, especially those that discount at the mere mention of a price consideration.
The key is the customer's perception of value and how well you created-or increased-that perception by the words you used in conversation with the customer. You have to sell yourself, and you have to sell the store. Here's an example of what a customer might say to a salesperson: "This ring is gorgeous. What's the best price you can give me?"
Consider a response like this: "Here at ABC Jewelers we take pride in offering our customers extremely competitive prices without having to play the discounting game. Unlike some jewelers that mark their prices up to offer a discount, we price our jewelry at the best price possible. I know that she is going to absolutely love wearing this piece and hearing the many compliments she will receive. Would you like me to gift wrap it?"
It's up to the salesperson to make sure the customer's perception of value for the merchandise exceeds the customer's perception of value for his or her money. Once this is accomplished, the sale will be completed.

The major settings companies, Stuller, Unique Settings, and Overnight Mountings are pushing these and I believe you will start to see them every where.

WHAT ARE PROTOTYPES?
Prototypes are silver pieces of jewelry coated in rhodium and set with CZs. Mostly engagement rings. They are essentially a catalog you can touch and try on. They are available in any style, shape, size center stone, color, and cost between $15-$45. They are made in the USA.

WHY PROTOTYPES ARE GOOD?
Think about that $3000 piece of jewelry you have had in your case for 3 years. How much money is being tied up in the piece? With Prototypes, the money you tie up in inventory goes down. Your insurance costs go down. Your chance of a robbery is decreased since the thief's know your stock is not real gold. Your set up and closing times are cut since you can leave these in your show case. You do not have to clean glass cases you have these rings in OPEN cases for people to walk up to and try on.




Let say you own a $3500 ring but the customers only has $3000 to spend. Before Prototypes you might cut the price of the ring and sell it at a lower profit in order to turn your inventory. With a prototypes, you can tweak that $3500 ring so that it could sell for $3000.

Prototypes relieve pressure. There is less pressure to sell ring because you need to turn over your inventory. You are not forced to sell what you have. You can sell a bigger stone or add more side diamonds.

People like to customize. People want jewelry that is unique to them.
A jeweler can tell a customer "Do you want your wife to buy a ring a hundred women have tried on or do you want me to make one special for her?"
Young people are impressed by selection. They see a lot of rings, they think you sell a lot of rings. Your inventory in the consumers eye looks impressive. People like to try things on. The bride tries on her wedding gowns so should she be able to try on a large selection of rings. The more you have more chance you have to sell. If a customer might see a style they had not thought about it.

BUT WAIT!
Nothing feels like Platinum. Nothing sparkles like a diamond. Fine jewelry feels good and needs to be sold and treated like a luxury product. Nothing will replace gold. It is up to you to decide what is best for you and your store, but just know this is being really pushed by Stuller, Unique, and Overnight so be ready!


Some people ask for a discount just to ask. Others want to be sure they're getting the best price possible, or they are just trying to play the negotiating game. But just because a customer asks doesn't mean a salesperson has to offer a discount to close the sale.
First, make it clear to the customer that the store does not allow discounting. Then you must increase his or her perception of value when buying from you. You have to let the customer know that your store is different from other stores, especially those that discount at the mere mention of a price consideration.
The key is the customer's perception of value and how well you created-or increased-that perception by the words you used in conversation with the customer. You have to sell yourself, and you have to sell the store. Here's an example of what a customer might say to a salesperson: "This ring is gorgeous. What's the best price you can give me?"
Consider a response like this: "Here at ABC Jewelers we take pride in offering our customers extremely competitive prices without having to play the discounting game. Unlike some jewelers that mark their prices up to offer a discount, we price our jewelry at the best price possible. I know that she is going to absolutely love wearing this piece and hearing the many compliments she will receive. Would you like me to gift wrap it?"
It's up to the salesperson to make sure the customer's perception of value for the merchandise exceeds the customer's perception of value for his or her money. Once this is accomplished, the sale will be completed.