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Clarity Enhanced Diamonds |
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Aleah
Olympian Diamonds
1-800-882-8900
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"LONG AFTER
THE PRICE IS FORGOTTEN...
THE BENEFITS
ARE STILL ENJOYED."
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BEAUTIFUL JEWELRY DISTRACTS PEOPLE FROM YOUR FAULTS!
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If a you need to appraise a clarity enhanced diamond, figure the price to be about 35%- 45% off of what the price would be if the diamond was not treated.
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Choosing to sell
Clarity Enhanced Diamonds
is up to you, but they are a part of
our business, so it's important
we at least address Treated
Diamonds.
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Learn Misleading Inclusions in Unfilled Diamonds!
Sometimes an untreated thin feather can display an iridescent rainbow of colors. This is different from filled diamonds in that it will show many colors where filled diamonds are one solid vivid color.
Na tural brown
stains in diamonds may be confusing, but remember they need to flash a SINGLE BRIGHT
color to be filled.
Also, the flash in filled stones is usually seen when looking parallel to the break, whereas natural colors from a feather are perpendicular to the break.
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Wear & Tear 
Normal wear and tear can not harm clarity enhanced diamonds. If the diamond is exposed to high heat or strong acids the enhancement can come out, but it is VERY CHEAP (only around $40 per carat! ) to fix. Ultrasonic cleaning, steam cleaning, or boiling water will not affect the enhancement. Many dealers will fix it for free.
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History
In 1982, Zvi Yehuda, a famous Israeli Scientist, discovered a way to enhance the appearance of diamonds by inserting a microscopic amount of a clear glass-like material into a feather of a diamond. The material has the same optical properties as the diamond. It is much like the process used to fill cracks in car windshields.
The material is so light and microscopic that the GIA has said it adds ZERO weight to a diamond!
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How to Detect
ENHANCEMENT
The best way is by looking for the "Flash Effect". The flash effect is a vivid color flash where there has been treatment. Bright pink is the most common followed by a very vivid blue. This effect is best seen when rocking the diamond back and forth.
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Why I LOVE
Clarity Enhanced Diamonds!
I adore them because they are so stinking
Big and Cheap!!!
They are natural diamonds mined in the earth, they have
just been improved! Heck every diamond
looks like salt when they come out of the ground.
What customer would not want twice the size
for the same budget?!
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Want Diamonds you can actually MAKE MONEY ON?!
(before and after clarity enhancement) 
SALES TIPS ON HOW TO SELL THEM
1) What is not treated these days? Emeralds are oiled, sapphires are heated. Heck, every diamond that comes out of the ground looks like salt! They have all been "treated" in some way.
2) Some people worry about the filling coming out.
Did you know it's ONLY about $40 to fill a diamond!?
I will refill it for free. It is a cheap & easy
fix.
3) It's Like an Open Box Sale!
We have all bought that open box at Best Buy. Yes maybe it has a scratch on it, but for SAVINGS most people are thrilled!
4) A Clarity Enhanced Diamond is Like a Car. Let's say you see a new car for $30,000. A dealer down the road has the same car for $18,000 only because it had a dent that was repaired. They look the same! Why wouldn't you want the one for $12,000 less?
5) Only a RARE amount of diamonds can even be enhanced.
Until recently, I was against selling filled diamonds.
However, with diamond prices going up, margins going down,
and people being on a budget, I believe these are an AWESOME option to help YOU MAKE MORE MONEY.
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Olympian Diamonds only sells natural diamonds, but we
have created Advance Enhanced Diamonds as a totally separate entity to help serve the many customers who are requesting these diamonds.
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My 5 Best Buys
in Clarity Enhanced Diamonds
*2.01 ROUND Love! GH SI2 $5600 Net !!
Why spend $12,000 when your customer can get the
SAME LOOK FOR HALF PRICE $$$?
This is the clear way to go.
*1.21 ROUND F VS2 $2870 TOTAL!
Huge Savings! Looks great
No Bow Tie! 10.60x7.10mm Will look
Amazing mounted
H color Eye clean. Bright!
Similar, Not treated would be $20k!
*4.52 HUGE! CUSHION D SI1! $20k
Super Super CRISP!
This is one of the BRIGHTEST Diamonds
to come across my desk in weeks...
*2.50 PRINCESS $6891 Total
White GH Color
100% EYE CLEAN
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Call to Memo these or
hundreds more
Stunning Diamonds!
1-800-882-8900
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ALEAH
3rd GENERATION G.I.A. GEMOLOGIST
1 800 882 8900
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A customer walks into your store and says they have been shopping for diamonds. They want to see your best deal. Before you lower your price, keep in mind that price does not matter to the bargain hunter. As strange as it sounds, it is only a question of who can give them the better price story! A pawnshop might not always have the lowest price, but they have a great value story and that's why people shop there. People buy from those who have the best value story.
Stories are how we connect with people. Stories are why antiques are so popular and why brands sell. The better you tell your story, the more sales you will make. To win the sale, you don't need to be the cheapest, you just need to be the better story teller. The actual dollar price does not matter to the bargain hunter as much as the feeling that they made a good purchase.
My favorite value story is when Carl's Jr. released their $6 burger. The genius? It only cost $4. Yet they called it the $6 burger! Brilliant! Think how much more value was perceived just because of the name. This can work in your jewelry store too.
For example. John O'Rourke of Montica Jewelers does a fantastic job of selling his value story by offering a $1000 package with an engagement ring purchase. The package contains a free appraisal, free ring cleaning, a free $200 gift certificate toward the purchase of a wedding band and a year of free insurance. But it is not what is in the package that counts. What matters is how John sells this value package. Customers leave thinking "wow I just got a $1000 in value for free!" It is not what you give away, it is how you give it away.
Want help story telling? Here are some ways you can present your value story.
- How about the origin story? You can say you buy many of your diamonds second hand, giving you an added advantage.
- You just got back from Antwerp, Ramant Gan, or New York where you worked directly with the cutters who make the diamonds. This may not be your favorite way to sell, but think of your competitors. Some other store claims to be factory direct or sells wholesale to the public. The best way to compete is with a better value story of your own.
- Perhaps you'd rather go the quality route. That is a value story too, but it must be done right, becasue it's tough to convince bargain hunters to spend more money. You must convey even though what you have for sale may cost more money, it is a much better deal. You value story must show how you give more bang for their buck. You can do this by using value words such as "when dealing with diamonds of this caliber" or "yes this might be a bit more, but the best always is! You do want the best don't you?"
Want to become a better storyteller? Then become a story collector. The first step in becoming a storyteller is to look for the story in everything. When you are at the grocery store, think about the story behind each product. This will help you see the value in the product outside the cost of its materials, and better understand why people buy what they buy.
We have a hard time combating the bargain shoppers because deep down, we know the customer can get a similar item for less. We need to remember the customer really does not know that! We are self defeating by projecting too much of what we know into the sale. Instead of thinking about how the other jeweler is selling it cheap, think about what is really happening. The other jeweler is just doing a better job selling their value story. You don't need to lower your price to compete, just combat them with an even better value story. I hope you win.
A customer walks into your store and says they have been shopping for diamonds. They want to see your best deal. Before you lower your price, keep in mind that price does not matter to the bargain hunter. As strange as it sounds, it is only a question of who can give them the better price story! A pawnshop might not always have the lowest price, but they have a great value story and that's why people shop there. People buy from those who have the best value story.
Stories are how we connect with people. Stories are why antiques are so popular and why brands sell. The better you tell your story, the more sales you will make. To win the sale, you don't need to be the cheapest, you just need to be the better story teller. The actual dollar price does not matter to the bargain hunter as much as the feeling that they made a good purchase.
My favorite value story is when Carl's Jr. released their $6 burger. The genius? It only cost $4. Yet they called it the $6 burger! Brilliant! Think how much more value was perceived just because of the name. This can work in your jewelry store too.
For example. John O'Rourke of Montica Jewelers does a fantastic job of selling his value story by offering a $1000 package with an engagement ring purchase. The package contains a free appraisal, free ring cleaning, a free $200 gift certificate toward the purchase of a wedding band and a year of free insurance. But it is not what is in the package that counts. What matters is how John sells this value package. Customers leave thinking "wow I just got a $1000 in value for free!" It is not what you give away, it is how you give it away.
Want help story telling? Here are some ways you can present your value story.
- How about the origin story? You can say you buy many of your diamonds second hand, giving you an added advantage.
- You just got back from Antwerp, Ramant Gan, or New York where you worked directly with the cutters who make the diamonds. This may not be your favorite way to sell, but think of your competitors. Some other store claims to be factory direct or sells wholesale to the public. The best way to compete is with a better value story of your own.
- Perhaps you'd rather go the quality route. That is a value story too, but it must be done right, becasue it's tough to convince bargain hunters to spend more money. You must convey even though what you have for sale may cost more money, it is a much better deal. You value story must show how you give more bang for their buck. You can do this by using value words such as "when dealing with diamonds of this caliber" or "yes this might be a bit more, but the best always is! You do want the best don't you?"
Want to become a better storyteller? Then become a story collector. The first step in becoming a storyteller is to look for the story in everything. When you are at the grocery store, think about the story behind each product. This will help you see the value in the product outside the cost of its materials, and better understand why people buy what they buy.
We have a hard time combating the bargain shoppers because deep down, we know the customer can get a similar item for less. We need to remember the customer really does not know that! We are self defeating by projecting too much of what we know into the sale. Instead of thinking about how the other jeweler is selling it cheap, think about what is really happening. The other jeweler is just doing a better job selling their value story. You don't need to lower your price to compete, just combat them with an even better value story. I hope you win.
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A customer walks into your store and says they have been shopping for diamonds. They want to see your best deal. Before you lower your price, keep in mind that price does not matter to the bargain hunter. As strange as it sounds, it is only a question of who can give them the better price story! A pawnshop might not always have the lowest price, but they have a great value story and that's why people shop there. People buy from those who have the best value story.
Stories are how we connect with people. Stories are why antiques are so popular and why brands sell. The better you tell your story, the more sales you will make. To win the sale, you don't need to be the cheapest, you just need to be the better story teller. The actual dollar price does not matter to the bargain hunter as much as the feeling that they made a good purchase.
My favorite value story is when Carl's Jr. released their $6 burger. The genius? It only cost $4. Yet they called it the $6 burger! Brilliant! Think how much more value was perceived just because of the name. This can work in your jewelry store too.
For example. John O'Rourke of Montica Jewelers does a fantastic job of selling his value story by offering a $1000 package with an engagement ring purchase. The package contains a free appraisal, free ring cleaning, a free $200 gift certificate toward the purchase of a wedding band and a year of free insurance. But it is not what is in the package that counts. What matters is how John sells this value package. Customers leave thinking "wow I just got a $1000 in value for free!" It is not what you give away, it is how you give it away.
Want help story telling? Here are some ways you can present your value story.
- How about the origin story? You can say you buy many of your diamonds second hand, giving you an added advantage.
- You just got back from Antwerp, Ramant Gan, or New York where you worked directly with the cutters who make the diamonds. This may not be your favorite way to sell, but think of your competitors. Some other store claims to be factory direct or sells wholesale to the public. The best way to compete is with a better value story of your own.
- Perhaps you'd rather go the quality route. That is a value story too, but it must be done right, becasue it's tough to convince bargain hunters to spend more money. You must convey even though what you have for sale may cost more money, it is a much better deal. You value story must show how you give more bang for their buck. You can do this by using value words such as "when dealing with diamonds of this caliber" or "yes this might be a bit more, but the best always is! You do want the best don't you?"
Want to become a better storyteller? Then become a story collector. The first step in becoming a storyteller is to look for the story in everything. When you are at the grocery store, think about the story behind each product. This will help you see the value in the product outside the cost of its materials, and better understand why people buy what they buy.
We have a hard time combating the bargain shoppers because deep down, we know the customer can get a similar item for less. We need to remember the customer really does not know that! We are self defeating by projecting too much of what we know into the sale. Instead of thinking about how the other jeweler is selling it cheap, think about what is really happening. The other jeweler is just doing a better job selling their value story. You don't need to lower your price to compete, just combat them with an even better value story. I hope you win.
A customer walks into your store and says they have been shopping for diamonds. They want to see your best deal. Before you lower your price, keep in mind that price does not matter to the bargain hunter. As strange as it sounds, it is only a question of who can give them the better price story! A pawnshop might not always have the lowest price, but they have a great value story and that's why people shop there. People buy from those who have the best value story.
Stories are how we connect with people. Stories are why antiques are so popular and why brands sell. The better you tell your story, the more sales you will make. To win the sale, you don't need to be the cheapest, you just need to be the better story teller. The actual dollar price does not matter to the bargain hunter as much as the feeling that they made a good purchase.
My favorite value story is when Carl's Jr. released their $6 burger. The genius? It only cost $4. Yet they called it the $6 burger! Brilliant! Think how much more value was perceived just because of the name. This can work in your jewelry store too.
For example. John O'Rourke of Montica Jewelers does a fantastic job of selling his value story by offering a $1000 package with an engagement ring purchase. The package contains a free appraisal, free ring cleaning, a free $200 gift certificate toward the purchase of a wedding band and a year of free insurance. But it is not what is in the package that counts. What matters is how John sells this value package. Customers leave thinking "wow I just got a $1000 in value for free!" It is not what you give away, it is how you give it away.
Want help story telling? Here are some ways you can present your value story.
- How about the origin story? You can say you buy many of your diamonds second hand, giving you an added advantage.
- You just got back from Antwerp, Ramant Gan, or New York where you worked directly with the cutters who make the diamonds. This may not be your favorite way to sell, but think of your competitors. Some other store claims to be factory direct or sells wholesale to the public. The best way to compete is with a better value story of your own.
- Perhaps you'd rather go the quality route. That is a value story too, but it must be done right, becasue it's tough to convince bargain hunters to spend more money. You must convey even though what you have for sale may cost more money, it is a much better deal. You value story must show how you give more bang for their buck. You can do this by using value words such as "when dealing with diamonds of this caliber" or "yes this might be a bit more, but the best always is! You do want the best don't you?"
Want to become a better storyteller? Then become a story collector. The first step in becoming a storyteller is to look for the story in everything. When you are at the grocery store, think about the story behind each product. This will help you see the value in the product outside the cost of its materials, and better understand why people buy what they buy.
We have a hard time combating the bargain shoppers because deep down, we know the customer can get a similar item for less. We need to remember the customer really does not know that! We are self defeating by projecting too much of what we know into the sale. Instead of thinking about how the other jeweler is selling it cheap, think about what is really happening. The other jeweler is just doing a better job selling their value story. You don't need to lower your price to compete, just combat them with an even better value story. I hope you win.
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