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 ALEAH
Olympian Diamonds Is a Diamond's Best Friend!
1-800-882-8900
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Friendly Jeweler Tip
Wear More
Jewelry!
We have all sold jewelry off ourselves. If you are
only wearing one
necklace right now
shame on you!
Layer them up. C.J. is covered in bling, looks fantastic and
makes everyone
around her want
more jewelry!
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Did you know Arkansas
Plates have
DIAMONDS
on them?
Cool!!!
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YOU HAVE A FRIEND 
My dad says that being the member of a small jewelers group was the
best thing he did in his 40 years in the jewelry business. His group is looking for more members! The advantage
to a smaller is you really get to know
each other and all the failures and conquests.
Interested? email jims@siegeljewelers.com
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We get by with a little help
from our friends...
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Jeweler Friends sharing their great ideas!
 TRADE IN'S It can be complicated when a customer wants to trade in old jewelry. John O'Rourke III helps make it easier! John was sweet enough to share his form with you! Email me and I will send you a copy of his Trade in Form JEWELRY IS A NEED
Do you think jewelry is a luxury or a necessity? It is a necessity! Do you know what happens when babies don't get affection. They die. Pleasure is a necessity. We all need pleasure to make life worth living, and nothing gives longer lasting pleasure than fine jewelry!
Barry Paradise Jewelers
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More Friendly Advice...
CUTTING COSTS IS A GREAT WAY TO INCREASE PROFITS!
Want to make money? Try cutting costs!
Jeweler Jim has some great $ saving tips
Buy in BULK!
toilet paper? Packing supplies?
Ship in envelopes NOT BOXES!
Shipping companies make money by
selling space. Make your packages as
small as possible.
Give customers a prize for using their Debit card rather than credit card.
Call your phone company and ask for a better deal. Often they're having promotions but you won't but but existing company.
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1.00 MARQUISE
2nd Hand buy!!
Eye clean $1300 total!
RING included!
1.19 PEAR SHAPE
2nd Hand Buy!
Huge look
9.7x6.3mm WOW!!
Faces like a 1.50 G Si2/3 Eye Clean
.50 GIA ROUND H SI1 $1350
Triple EXCELLENT cut
.71 GIA ROUND! $2130 net
HUGE LOOK! WHITE!! 5.88mm
.71 GIA E Si2 Eye clean VG EX VG
1.00 PRINCESS GIA G VS1 $3388
Wow! 5.8x5.1mm looks a bit long
but very white and still pretty
.93 WITH DIAMOND RING INCLUDED
$1500 Total!
Great price Point for STOCK!
2.00ct GIA FANCY YELLOW ASCHER!!
Super rare!
Aschers do not hold color, so you rarely see them
Wow-zers! Whole ring $13,600
I buy Diamonds from Jewelers EVERY DAY!
Email me with anything you want to SELL...
1.17 OVAL GIA G SI2 $3150 total
has a drill 8.15x5.92 Bright!
2.50ct YG Bracelet ONLY! $1597 Total
We have BRACELETS
for Memo Calls!
2.04 ctw DIAMOND STUDS $3495 total
All white feathers. My BEST SELLER
2.06 ctw OLD EURO PAIR! $4982
Great Match! LM VS1's
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Thinking about
STOCKING DIAMONDS?
I will pay SHIPPING BOTH WAYS!
You have nothing to loose...
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mbating the Bargain Hunter
A customer walks into your store and says they have been shopping for diamonds. They want to see your best deal. Before you lower your price, keep in mind that price does not matter to the bargain hunter. It is only who can give them the better price story! A pawn shop might not always have the lowest price, but they have a great value story so people shop there. People buy from those who have the best value story.
Stories are how we connect with people. Stories are why antiques are so popular and why brands sell. The better you tell your story, the more sales you will make.To win the sale, you don't need to be the cheaper, you just need to be the better story teller. The actual dollar price does not matter to the bargain hunter as much as the feeling that they made a good purchase.
My favorite value story is when Carl's Jr. released their $6 burger. The genius? It only cost $4. Yet they called it the $6 burger! Brilliant. Think of how much more value was perceived just because of the name. This can work in your jewelry store too. John O'Rourke of Montica jewelers does a fantastic job of selling his value story by offering a $1000 package with an engagement ring purchase. The package contains a free appraisal, free ring cleaning, a free $200 gift certificate towards a wedding band, and free year of insurance. But it is not what is in the package that counts. What matters is how John sells this value package. Customers leave thinking "wow I just got a $1000 value for free!" It is not what you give away, it is how you give it away.
Want help story telling? Here are some ways you can present your value story. How about the origin story? You can say you buy many of your diamonds second hand, giving you an added advantage. You can talk about how you partner with diamond cutters giving you more direct price or that you just got back from Antwerp or Ramant Gan. I know this might not be your favorite way to sell, but think of who you are up against. Some other store in town is claiming to be factory direct or have sell wholesale to the public. The only way to compete is with a good value story of your own.
Perhaps you rather go the quality route. That is a value story too, but it must be done right, as it is tough to convince bargain hunters to spend more money. You must convey that even though what you are selling might cost more money, it is a much better deal. You value story must show how you give more bang for their buck. You can do this by using value words such as "when dealing with diamonds of this caliber" or "yes this might be a bit more, but the best always is! You do want the best don't you?"
Sometimes you just need to give bargain hunters a little something extra. Think of that restaurant you that gave you the free desert, or the mechanic that knocked $50 off your last bill. How do you feel about them? You love them! They gave you a discount in a way that made you feel special. A little
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mbating the Bargain Hunter
A customer walks into your store and says they have been shopping for diamonds. They want to see your best deal. Before you lower your price, keep in mind that price does not matter to the bargain hunter. It is only who can give them the better price story! A pawn shop might not always have the lowest price, but they have a great value story so people shop there. People buy from those who have the best value story.
Stories are how we connect with people. Stories are why antiques are so popular and why brands sell. The better you tell your story, the more sales you will make.To win the sale, you don't need to be the cheaper, you just need to be the better story teller. The actual dollar price does not matter to the bargain hunter as much as the feeling that they made a good purchase.
My favorite value story is when Carl's Jr. released their $6 burger. The genius? It only cost $4. Yet they called it the $6 burger! Brilliant. Think of how much more value was perceived just because of the name. This can work in your jewelry store too. John O'Rourke of Montica jewelers does a fantastic job of selling his value story by offering a $1000 package with an engagement ring purchase. The package contains a free appraisal, free ring cleaning, a free $200 gift certificate towards a wedding band, and free year of insurance. But it is not what is in the package that counts. What matters is how John sells this value package. Customers leave thinking "wow I just got a $1000 value for free!" It is not what you give away, it is how you give it away.
Want help story telling? Here are some ways you can present your value story. How about the origin story? You can say you buy many of your diamonds second hand, giving you an added advantage. You can talk about how you partner with diamond cutters giving you more direct price or that you just got back from Antwerp or Ramant Gan. I know this might not be your favorite way to sell, but think of who you are up against. Some other store in town is claiming to be factory direct or have sell wholesale to the public. The only way to compete is with a good value story of your own.
Perhaps you rather go the quality route. That is a value story too, but it must be done right, as it is tough to convince bargain hunters to spend more money. You must convey that even though what you are selling might cost more money, it is a much better deal. You value story must show how you give more bang for their buck. You can do this by using value words such as "when dealing with diamonds of this caliber" or "yes this might be a bit more, but the best always is! You do want the best don't you?"
Sometimes you just need to give bargain hunters a little something extra. Think of that restaurant you that gave you the free desert, or the mechanic that knocked $50 off your last bill. How do you feel about them? You love them! They gave you a discount in a way that made you feel special. A little
mbating the Bargain Hunter
A customer walks into your store and says they have been shopping for diamonds. They want to see your best deal. Before you lower your price, keep in mind that price does not matter to the bargain hunter. It is only who can give them the better price story! A pawn shop might not always have the lowest price, but they have a great value story so people shop there. People buy from those who have the best value story.
Stories are how we connect with people. Stories are why antiques are so popular and why brands sell. The better you tell your story, the more sales you will make.To win the sale, you don't need to be the cheaper, you just need to be the better story teller. The actual dollar price does not matter to the bargain hunter as much as the feeling that they made a good purchase.
My favorite value story is when Carl's Jr. released their $6 burger. The genius? It only cost $4. Yet they called it the $6 burger! Brilliant. Think of how much more value was perceived just because of the name. This can work in your jewelry store too. John O'Rourke of Montica jewelers does a fantastic job of selling his value story by offering a $1000 package with an engagement ring purchase. The package contains a free appraisal, free ring cleaning, a free $200 gift certificate towards a wedding band, and free year of insurance. But it is not what is in the package that counts. What matters is how John sells this value package. Customers leave thinking "wow I just got a $1000 value for free!" It is not what you give away, it is how you give it away.
Want help story telling? Here are some ways you can present your value story. How about the origin story? You can say you buy many of your diamonds second hand, giving you an added advantage. You can talk about how you partner with diamond cutters giving you more direct price or that you just got back from Antwerp or Ramant Gan. I know this might not be your favorite way to sell, but think of who you are up against. Some other store in town is claiming to be factory direct or have sell wholesale to the public. The only way to compete is with a good value story of your own.
Perhaps you rather go the quality route. That is a value story too, but it must be done right, as it is tough to convince bargain hunters to spend more money. You must convey that even though what you are selling might cost more money, it is a much better deal. You value story must show how you give more bang for their buck. You can do this by using value words such as "when dealing with diamonds of this caliber" or "yes this might be a bit more, but the best always is! You do want the best don't you?"
Sometimes you just need to give bargain hunters a little something extra. Think of that restaurant you that gave you the free desert, or the mechanic that knocked $50 off your last bill. How do you feel about them? You love them! They gave you a discount in a way that made you feel special. A little
|
|
mbating the Bargain Hunter
A customer walks into your store and says they have been shopping for diamonds. They want to see your best deal. Before you lower your price, keep in mind that price does not matter to the bargain hunter. It is only who can give them the better price story! A pawn shop might not always have the lowest price, but they have a great value story so people shop there. People buy from those who have the best value story.
Stories are how we connect with people. Stories are why antiques are so popular and why brands sell. The better you tell your story, the more sales you will make.To win the sale, you don't need to be the cheaper, you just need to be the better story teller. The actual dollar price does not matter to the bargain hunter as much as the feeling that they made a good purchase.
My favorite value story is when Carl's Jr. released their $6 burger. The genius? It only cost $4. Yet they called it the $6 burger! Brilliant. Think of how much more value was perceived just because of the name. This can work in your jewelry store too. John O'Rourke of Montica jewelers does a fantastic job of selling his value story by offering a $1000 package with an engagement ring purchase. The package contains a free appraisal, free ring cleaning, a free $200 gift certificate towards a wedding band, and free year of insurance. But it is not what is in the package that counts. What matters is how John sells this value package. Customers leave thinking "wow I just got a $1000 value for free!" It is not what you give away, it is how you give it away.
Want help story telling? Here are some ways you can present your value story. How about the origin story? You can say you buy many of your diamonds second hand, giving you an added advantage. You can talk about how you partner with diamond cutters giving you more direct price or that you just got back from Antwerp or Ramant Gan. I know this might not be your favorite way to sell, but think of who you are up against. Some other store in town is claiming to be factory direct or have sell wholesale to the public. The only way to compete is with a good value story of your own.
Perhaps you rather go the quality route. That is a value story too, but it must be done right, as it is tough to convince bargain hunters to spend more money. You must convey that even though what you are selling might cost more money, it is a much better deal. You value story must show how you give more bang for their buck. You can do this by using value words such as "when dealing with diamonds of this caliber" or "yes this might be a bit more, but the best always is! You do want the best don't you?"
Sometimes you just need to give bargain hunters a little something extra. Think of that restaurant you that gave you the free desert, or the mechanic that knocked $50 off your last bill. How do you feel about them? You love them! They gave you a discount in a way that made you feel special. A little
|
| |
mbating the Bargain Hunter
A customer walks into your store and says they have been shopping for diamonds. They want to see your best deal. Before you lower your price, keep in mind that price does not matter to the bargain hunter. It is only who can give them the better price story! A pawn shop might not always have the lowest price, but they have a great value story so people shop there. People buy from those who have the best value story.
Stories are how we connect with people. Stories are why antiques are so popular and why brands sell. The better you tell your story, the more sales you will make.To win the sale, you don't need to be the cheaper, you just need to be the better story teller. The actual dollar price does not matter to the bargain hunter as much as the feeling that they made a good purchase.
My favorite value story is when Carl's Jr. released their $6 burger. The genius? It only cost $4. Yet they called it the $6 burger! Brilliant. Think of how much more value was perceived just because of the name. This can work in your jewelry store too. John O'Rourke of Montica jewelers does a fantastic job of selling his value story by offering a $1000 package with an engagement ring purchase. The package contains a free appraisal, free ring cleaning, a free $200 gift certificate towards a wedding band, and free year of insurance. But it is not what is in the package that counts. What matters is how John sells this value package. Customers leave thinking "wow I just got a $1000 value for free!" It is not what you give away, it is how you give it away.
Want help story telling? Here are some ways you can present your value story. How about the origin story? You can say you buy many of your diamonds second hand, giving you an added advantage. You can talk about how you partner with diamond cutters giving you more direct price or that you just got back from Antwerp or Ramant Gan. I know this might not be your favorite way to sell, but think of who you are up against. Some other store in town is claiming to be factory direct or have sell wholesale to the public. The only way to compete is with a good value story of your own.
Perhaps you rather go the quality route. That is a value story too, but it must be done right, as it is tough to convince bargain hunters to spend more money. You must convey that even though what you are selling might cost more money, it is a much better deal. You value story must show how you give more bang for their buck. You can do this by using value words such as "when dealing with diamonds of this caliber" or "yes this might be a bit more, but the best always is! You do want the best don't you?"
Sometimes you just need to give bargain hunters a little something extra. Think of that restaurant you that gave you the free desert, or the mechanic that knocked $50 off your last bill. How do you feel about them? You love them! They gave you a discount in a way that made you feel special. A little
mbating the Bargain Hunter
A customer walks into your store and says they have been shopping for diamonds. They want to see your best deal. Before you lower your price, keep in mind that price does not matter to the bargain hunter. It is only who can give them the better price story! A pawn shop might not always have the lowest price, but they have a great value story so people shop there. People buy from those who have the best value story.
Stories are how we connect with people. Stories are why antiques are so popular and why brands sell. The better you tell your story, the more sales you will make.To win the sale, you don't need to be the cheaper, you just need to be the better story teller. The actual dollar price does not matter to the bargain hunter as much as the feeling that they made a good purchase.
My favorite value story is when Carl's Jr. released their $6 burger. The genius? It only cost $4. Yet they called it the $6 burger! Brilliant. Think of how much more value was perceived just because of the name. This can work in your jewelry store too. John O'Rourke of Montica jewelers does a fantastic job of selling his value story by offering a $1000 package with an engagement ring purchase. The package contains a free appraisal, free ring cleaning, a free $200 gift certificate towards a wedding band, and free year of insurance. But it is not what is in the package that counts. What matters is how John sells this value package. Customers leave thinking "wow I just got a $1000 value for free!" It is not what you give away, it is how you give it away.
Want help story telling? Here are some ways you can present your value story. How about the origin story? You can say you buy many of your diamonds second hand, giving you an added advantage. You can talk about how you partner with diamond cutters giving you more direct price or that you just got back from Antwerp or Ramant Gan. I know this might not be your favorite way to sell, but think of who you are up against. Some other store in town is claiming to be factory direct or have sell wholesale to the public. The only way to compete is with a good value story of your own.
Perhaps you rather go the quality route. That is a value story too, but it must be done right, as it is tough to convince bargain hunters to spend more money. You must convey that even though what you are selling might cost more money, it is a much better deal. You value story must show how you give more bang for their buck. You can do this by using value words such as "when dealing with diamonds of this caliber" or "yes this might be a bit more, but the best always is! You do want the best don't you?"
Sometimes you just need to give bargain hunters a little something extra. Think of that restaurant you that gave you the free desert, or the mechanic that knocked $50 off your last bill. How do you feel about them? You love them! They gave you a discount in a way that made you feel special. A little
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