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Why do DEMONS and GHOULS get along so well?
....BECAUSE "DEMONS ARE A GHOULS BEST FRIEND"!!!!
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Be a Better
Writer!
1. Just: The word
"just" is a filler
word that weakens
your writing.
2. Very: It's a weak
word. Cut it.
3. Perhaps/Maybe:
Do you want your audience to think
you're uncertain
about what you're saying?
4. Literally: When something is true,
you don't have
to add the word "literally."
Shanna Mallon of
Chicago wrote this
great article. See
more words to cut
here
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GIVE!
and you
shall receive
Your top 100
customers might
count for as
much as 10% of
your sales. Get their
attention and
show you care
with a gift!
Send them a nice
pen, an ornament,
or a pearl bracelet.
Take care of your
best customers
and they will
take
care of you!
*Any woman that
fills out a WISH LIST
needs to give it to her husband WITH a gift.
How much more likely
is the man to pay
attention to a wish
list if there is a nice pen
attached
to it?
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Repeat After Me
 Researchers found that when
waiters repeated a customer's
order back to them, in the same
words, tone, and verbalization,
they found tips went up 70%!
HOW CAN THIS BE?
We prefer people who are similar to us! It creates stronger bonds and increases likability.
Try sounding and even mirroring
the posture of your
customers
and see sales increase! | |
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FACEBOOK DARK ADS..... BOO!
This marketing tool is so good it's scary. No, it's not a banner ad or boosting a post. This is new. Let's say you want to target single men ages 20 to 30 who like country music. You pay Facebook and they will post your add directly in the man's new feed. The same place all his friends post stuff. No more getting 'likes' or asking people to join your fan page. You just pay and Facebook just posts for you in the demographic and location you choose.
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When a customer says they 'saw' a diamond
on a certain blue website, ask them "Did you look at their SIGNATURE IDEAL diamond list?'" Tell the customer that YOUR diamonds are hand picked and that it's only fair to compare your diamonds to other signature diamonds.The trick?
These diamonds are priced much higher.
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2.00ctw STUDS ONLY! $600 /ct
yes they are very included I2's and K color, but who cares?
Anyone nibbling that close to your ear is not
looking for inclusions
*Plat Vintage Diamond Ring Only! $250
You will love this look. Very nice Baguette Ring
Platinum
Boo! .72 ROUND F color ONLY $999!
Bargain! 5.7mm Faces Clean
Boo! 2.00 EGL H VS2 IDEAL XXX $9984
We have too many 2ct rounds so I picked a
GREAT VALUE to DUMP was $11,000!
Strong blue makes it look whiter. XXX Ideal
TODAY ONLY!
3.03 ROUND GIA H SI2 $23,500!
Great price !! 100% Eye clean!! Very white !
GIA 3ct Round. GIA 2171188738
Stock or Very fast memo only on this one
Boo! 1.00 STOCK ROUND $2500
HI color. VERY BRIGHT. Top I1. table clean. no dark spots. faces Great! perfect stock stone! Regular price $2695
Boo! .91 Long Princess K VS1 $888/ct
6x4.2mm Very pretty. So cheap!!!
Boo! 1.68 F COLOR STUDS $2850
ONLY! $1696/ct F color!
Today Only
Imperfect, but face great
BARGAIN! 1.03 FANCY BROWN $395 total !!
6.69mm Big look Cool stone! was $695
Boo! 6.86 ROUND G color $11,662 Total!
Big, Bluffy, White and CHEAP!!
12.36mm Clarity Enhanced
Time is running out!
Sale ends 00h:00m
BOO! .49 HEART SHAPE G color $450net
nice shape. big look 5.5mm
TODAY ONLY
Scary! .89 FANCY BROWN ONLY! $605 Total
MIDDLE DIAMOND IN THE PICTURE
Old Euro Natural Fancy Brown
Cool and fun. 6.06mm
Boo! .80 AGS IDEAL!! I VS1 $2995 net
laser inscribed, medium blue makes it whiter
62 depth 56 table 5.9mm
1.01 GIA LIGHT YELLOW OVAL $2445
Beautiful color!!! 7.73x5.5mm.
Eye clean GIA. No problems!
After today the price goes back to $2950!
1.22ct YELLOW RADIANT RING $3995
1.22 Center Natural yellow with
halo white gold ring was $4554 total
Boo! .70 EGL PRINCESS G VS2
only $1400 net Pretty Cut!
4.97x4.84 EX VG none
Boo! 1.12 OVAL EGL D SI2 $2995/ct
Eye clean white 7.8x5.8mm
EX VG 60 62 none was $3250/ct
Boo! 1.46 CUSHION GREAT WEIGHT!
$4200 total 6x6.7mm
EX VG none Bluffy but faces great
DEAL TODAY ONLY!
Boo! .93 CENTER WHITE DIAMOND RING $1415
.93ct ROUND Imperfect but white & bright!
Comes with 14kt White gold ring .20ct of melee
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Have FUN with Diamonds! Email or Call Aleah 1-800-882-8900 Aleah@OlympianDiamonds.com
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Halloween Costume Contest
Email me your picture wearing a Halloween
Costume and win a PRIZE!
  
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mbating the Bargain Hunter
A customer walks into your store and says they have been shopping for diamonds. They want to see your best deal. Before you lower your price, keep in mind that price does not matter to the bargain hunter. It is only who can give them the better price story! A pawn shop might not always have the lowest price, but they have a great value story so people shop there. People buy from those who have the best value story.
Stories are how we connect with people. Stories are why antiques are so popular and why brands sell. The better you tell your story, the more sales you will make.To win the sale, you don't need to be the cheaper, you just need to be the better story teller. The actual dollar price does not matter to the bargain hunter as much as the feeling that they made a good purchase.
My favorite value story is when Carl's Jr. released their $6 burger. The genius? It only cost $4. Yet they called it the $6 burger! Brilliant. Think of how much more value was perceived just because of the name. This can work in your jewelry store too. John O'Rourke of Montica jewelers does a fantastic job of selling his value story by offering a $1000 package with an engagement ring purchase. The package contains a free appraisal, free ring cleaning, a free $200 gift certificate towards a wedding band, and free year of insurance. But it is not what is in the package that counts. What matters is how John sells this value package. Customers leave thinking "wow I just got a $1000 value for free!" It is not what you give away, it is how you give it away.
Want help story telling? Here are some ways you can present your value story. How about the origin story? You can say you buy many of your diamonds second hand, giving you an added advantage. You can talk about how you partner with diamond cutters giving you more direct price or that you just got back from Antwerp or Ramant Gan. I know this might not be your favorite way to sell, but think of who you are up against. Some other store in town is claiming to be factory direct or have sell wholesale to the public. The only way to compete is with a good value story of your own.
Perhaps you rather go the quality route. That is a value story too, but it must be done right, as it is tough to convince bargain hunters to spend more money. You must convey that even though what you are selling might cost more money, it is a much better deal. You value story must show how you give more bang for their buck. You can do this by using value words such as "when dealing with diamonds of this caliber" or "yes this might be a bit more, but the best always is! You do want the best don't you?"
Sometimes you just need to give bargain hunters a little something extra. Think of that restaurant you that gave you the free desert, or the mechanic that knocked $50 off your last bill. How do you feel about them? You love them! They gave you a discount in a way that made you feel special. A little discount can be great if it's done the right way. It must be done as part of a story that makes the customer feel like its just for them.
Want to become a better story teller? Then become a story collector. The first step in becoming a story teller is to look for the story in everything. When you are at the grocery store, think about the story behind each product. This will help you see the value in the product outside the cost of its materials, and to understand why people buy what they buy.
We have a hard time combating the bargain shoppers because deep down we know the customer could possibly get a similar item for less. What we need to remember is that they customer really does not know that! We are being self defeating by projecting too much of what we know into the sale. Instead of thinking about how the other jeweler is selling it cheap, think about what is really happening. The other jeweler is just doing a better job selling their value story. You don't need to lower your price to compete, just combat them with an even better value story. I hope you win.
Combating the Bargain Hunter
A customer walks into your store and says they have been shopping for diamonds. They want to see your best deal. Before you lower your price, keep in mind that price does not matter to the bargain hunter. It is only who can give them the better price story! A pawn shop might not always have the lowest price, but they have a great value story so people shop there. People buy from those who have the best value story.
Stories are how we connect with people. Stories are why antiques are so popular and why brands sell. The better you tell your story, the more sales you will make.To win the sale, you don't need to be the cheaper, you just need to be the better story teller. The actual dollar price does not matter to the bargain hunter as much as the feeling that they made a good purchase.
My favorite value story is when Carl's Jr. released their $6 burger. The genius? It only cost $4. Yet they called it the $6 burger! Brilliant. Think of how much more value was perceived just because of the name. This can work in your jewelry store too. John O'Rourke of Montica jewelers does a fantastic job of selling his value story by offering a $1000 package with an engagement ring purchase. The package contains a free appraisal, free ring cleaning, a free $200 gift certificate towards a wedding band, and free year of insurance. But it is not what is in the package that counts. What matters is how John sells this value package. Customers leave thinking "wow I just got a $1000 value for free!" It is not what you give away, it is how you give it away.
Want help story telling? Here are some ways you can present your value story. How about the origin story? You can say you buy many of your diamonds second hand, giving you an added advantage. You can talk about how you partner with diamond cutters giving you more direct price or that you just got back from Antwerp or Ramant Gan. I know this might not be your favorite way to sell, but think of who you are up against. Some other store in town is claiming to be factory direct or have sell wholesale to the public. The only way to compete is with a good value story of your own.
Perhaps you rather go the quality route. That is a value story too, but it must be done right, as it is tough to convince bargain hunters to spend more money. You must convey that even though what you are selling might cost more money, it is a much better deal. You value story must show how you give more bang for their buck. You can do this by using value words such as "when dealing with diamonds of this caliber" or "yes this might be a bit more, but the best always is! You do want the best don't you?"
Sometimes you just need to give bargain hunters a little something extra. Think of that restaurant you that gave you the free desert, or the mechanic that knocked $50 off your last bill. How do you feel about them? You love them! They gave you a discount in a way that made you feel special. A little discount can be great if it's done the right way. It must be done as part of a story that makes the customer feel like its just for them.
Want to become a better story teller? Then become a story collector. The first step in becoming a story teller is to look for the story in everything. When you are at the grocery store, think about the story behind each product. This will help you see the value in the product outside the cost of its materials, and to understand why people buy what they buy.
We have a hard time combating the bargain shoppers because deep down we know the customer could possibly get a similar item for less. What we need to remember is that they customer really does not know that! We are being self defeating by projecting too much of what we know into the sale. Instead of thinking about how the other jeweler is selling it cheap, think about what is really happening. The other jeweler is just doing a better job selling their value story. You don't need to lower your price to compete, just combat them with an even better value story. I hope you win.
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mbating the Bargain Hunter
A customer walks into your store and says they have been shopping for diamonds. They want to see your best deal. Before you lower your price, keep in mind that price does not matter to the bargain hunter. It is only who can give them the better price story! A pawn shop might not always have the lowest price, but they have a great value story so people shop there. People buy from those who have the best value story.
Stories are how we connect with people. Stories are why antiques are so popular and why brands sell. The better you tell your story, the more sales you will make.To win the sale, you don't need to be the cheaper, you just need to be the better story teller. The actual dollar price does not matter to the bargain hunter as much as the feeling that they made a good purchase.
My favorite value story is when Carl's Jr. released their $6 burger. The genius? It only cost $4. Yet they called it the $6 burger! Brilliant. Think of how much more value was perceived just because of the name. This can work in your jewelry store too. John O'Rourke of Montica jewelers does a fantastic job of selling his value story by offering a $1000 package with an engagement ring purchase. The package contains a free appraisal, free ring cleaning, a free $200 gift certificate towards a wedding band, and free year of insurance. But it is not what is in the package that counts. What matters is how John sells this value package. Customers leave thinking "wow I just got a $1000 value for free!" It is not what you give away, it is how you give it away.
Want help story telling? Here are some ways you can present your value story. How about the origin story? You can say you buy many of your diamonds second hand, giving you an added advantage. You can talk about how you partner with diamond cutters giving you more direct price or that you just got back from Antwerp or Ramant Gan. I know this might not be your favorite way to sell, but think of who you are up against. Some other store in town is claiming to be factory direct or have sell wholesale to the public. The only way to compete is with a good value story of your own.
Perhaps you rather go the quality route. That is a value story too, but it must be done right, as it is tough to convince bargain hunters to spend more money. You must convey that even though what you are selling might cost more money, it is a much better deal. You value story must show how you give more bang for their buck. You can do this by using value words such as "when dealing with diamonds of this caliber" or "yes this might be a bit more, but the best always is! You do want the best don't you?"
Sometimes you just need to give bargain hunters a little something extra. Think of that restaurant you that gave you the free desert, or the mechanic that knocked $50 off your last bill. How do you feel about them? You love them! They gave you a discount in a way that made you feel special. A little discount can be great if it's done the right way. It must be done as part of a story that makes the customer feel like its just for them.
Want to become a better story teller? Then become a story collector. The first step in becoming a story teller is to look for the story in everything. When you are at the grocery store, think about the story behind each product. This will help you see the value in the product outside the cost of its materials, and to understand why people buy what they buy.
We have a hard time combating the bargain shoppers because deep down we know the customer could possibly get a similar item for less. What we need to remember is that they customer really does not know that! We are being self defeating by projecting too much of what we know into the sale. Instead of thinking about how the other jeweler is selling it cheap, think about what is really happening. The other jeweler is just doing a better job selling their value story. You don't need to lower your price to compete, just combat them with an even better value story. I hope you win.
Combating the Bargain Hunter
A customer walks into your store and says they have been shopping for diamonds. They want to see your best deal. Before you lower your price, keep in mind that price does not matter to the bargain hunter. It is only who can give them the better price story! A pawn shop might not always have the lowest price, but they have a great value story so people shop there. People buy from those who have the best value story.
Stories are how we connect with people. Stories are why antiques are so popular and why brands sell. The better you tell your story, the more sales you will make.To win the sale, you don't need to be the cheaper, you just need to be the better story teller. The actual dollar price does not matter to the bargain hunter as much as the feeling that they made a good purchase.
My favorite value story is when Carl's Jr. released their $6 burger. The genius? It only cost $4. Yet they called it the $6 burger! Brilliant. Think of how much more value was perceived just because of the name. This can work in your jewelry store too. John O'Rourke of Montica jewelers does a fantastic job of selling his value story by offering a $1000 package with an engagement ring purchase. The package contains a free appraisal, free ring cleaning, a free $200 gift certificate towards a wedding band, and free year of insurance. But it is not what is in the package that counts. What matters is how John sells this value package. Customers leave thinking "wow I just got a $1000 value for free!" It is not what you give away, it is how you give it away.
Want help story telling? Here are some ways you can present your value story. How about the origin story? You can say you buy many of your diamonds second hand, giving you an added advantage. You can talk about how you partner with diamond cutters giving you more direct price or that you just got back from Antwerp or Ramant Gan. I know this might not be your favorite way to sell, but think of who you are up against. Some other store in town is claiming to be factory direct or have sell wholesale to the public. The only way to compete is with a good value story of your own.
Perhaps you rather go the quality route. That is a value story too, but it must be done right, as it is tough to convince bargain hunters to spend more money. You must convey that even though what you are selling might cost more money, it is a much better deal. You value story must show how you give more bang for their buck. You can do this by using value words such as "when dealing with diamonds of this caliber" or "yes this might be a bit more, but the best always is! You do want the best don't you?"
Sometimes you just need to give bargain hunters a little something extra. Think of that restaurant you that gave you the free desert, or the mechanic that knocked $50 off your last bill. How do you feel about them? You love them! They gave you a discount in a way that made you feel special. A little discount can be great if it's done the right way. It must be done as part of a story that makes the customer feel like its just for them.
Want to become a better story teller? Then become a story collector. The first step in becoming a story teller is to look for the story in everything. When you are at the grocery store, think about the story behind each product. This will help you see the value in the product outside the cost of its materials, and to understand why people buy what they buy.
We have a hard time combating the bargain shoppers because deep down we know the customer could possibly get a similar item for less. What we need to remember is that they customer really does not know that! We are being self defeating by projecting too much of what we know into the sale. Instead of thinking about how the other jeweler is selling it cheap, think about what is really happening. The other jeweler is just doing a better job selling their value story. You don't need to lower your price to compete, just combat them with an even better value story. I hope you win.
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