We Like Food
A jeweler who sells Diamond Hershey kiss necklaces posted a
recipe for Hershey's chocolate cake on facebook and got a record number of likes. They did not even mention jewelry! The purpose of social media is to engage. 
Not every post needs to be about jewelry. Post a favorite recipe or a diamond shaped cookie.
 


           


   
     



It's Just  
Like Food

Compare everything you can to 
food or booze! Champagne diamonds, Martini settings, Bloody Mary Ruby, Honey Citrine. It will help the sale! Get your customers' mouth watering for jewelry 

           


   
           
 
Try a bite of elegance





   
           
ATTACH CANDY TO YOUR BUSINESS CARD
You know you are suppose to give your business card out outside of work, but it's hard! What if you attached your card to some gem shaped candy or a chocolate bar? Then you would be more likely to hand your card to the woman you talked to in the grocery 
store! The more you self promote the more sales you will have. 








        

 

 

 

 

 

ALEAH 
1-800-882-8900 
Olympian Diamonds




        

Where babies 

  come from...













        

 

 

 

 




WANNA COOKIE?

Offer customers coffee, cookies, or booze. If people are eating and drinking they stay longer. Also it has been shown that when customers are more alert they are more compliant. Coffee and sugar can help with that. Plus the smells help create the comfortable feeling you want your customer's to have. Remember you don't sell jewelry you sell a
 feeling. Taste helps create that feeling.








What do women love?Jewelry & Chocolate!!
Click for some really cool chocolate gems. choco gems

 


  TASTY MEMO DIAMONDS



*1.97 STUDS GIA KL VVS  $2595/ct
6.35mm! Super pretty. face whiter
.90 GIA l VVS1 & .97 GIA K VS1 Great cuts!


Yum!
*1.01 ROUND GIA K SI2 only $2295 total
The cut is off, but still bright! 
gia cert


*1.89 STUDS GH Nice I1's $3495 total
Bright and face great



*2.03 MARQUISE NEW J SI3 ONLY $1894/ct
Has a laser drill. Very bright! 12.85x6.3mm


Delicious Diamond!
.85 OLD EURO NEW! $950 total 
6.5mm! Spreads like a 1ct!
Big look, Bright LM color



*1.00 PEAR M SI2 Eye Clean $650 total
*.55 PEAR EGL USA H SI1 $495 total
*.67 PEAR  GIA H SI1  $977 total



Tasty
*1.06 CUSHION AGS H SI1 $3222/ct
love it. small table very Pretty 
6.1x5.6mm IDEAL EX none



*1.40ct PRINCESS RING $2484 total
G color! Clean SI .77 Center 2=.63 sides 



*1.38 HUGE GIA EMERALD $3922 total
Almost 8mm long! Looks like 1.60!
7.8x5.6mm Huge! K SI1 Eye Clean 
White look 64 table VG VG


*.70 GIA EMERALD D VVS2 $1500 net
Great price! 5.9x3.9mm
emerald cut

*.90 ROUND EGL USA! F SI1 $3995/ct
6.1mm EX super clean & Pretty


 
*2.01 ROUND EGL E SI1 $12,500 net
XXX Looks terrific



YUM!
1.21 GIA PINK!!  $13,331 total 
HPHT treated. Beautiful PINK!
email for a cert copy



fedex

Looking for Holiday Stock?
Let me send YOU my BEST buys & Pay Shipping.
Take a look....You have nothing to loose!






 


  TASTY MEMO DIAMONDS



*1.97 STUDS GIA KL VVS  $2595/ct
6.35mm! Super pretty. face whiter
.90 GIA l VVS1 & .97 GIA K VS1 Great cuts!


Yum!
*1.01 ROUND GIA K SI2 only $2295 total
The cut is off, but still bright! 
gia cert


*1.89 STUDS GH Nice I1's $3495 total
Bright and face great



*2.03 MARQUISE NEW J SI3 ONLY $1894/ct
Has a laser drill. Very bright! 12.85x6.3mm


Delicious Diamond!
.85 OLD EURO NEW! $950 total 
6.5mm! Spreads like a 1ct!
Big look, Bright LM color



*1.00 PEAR M SI2 Eye Clean $650 total
*.55 PEAR EGL USA H SI1 $495 total
*.67 PEAR  GIA H SI1  $977 total



Tasty
*1.06 CUSHION AGS H SI1 $3222/ct
love it. small table very Pretty 
6.1x5.6mm IDEAL EX none



*1.40ct PRINCESS RING $2484 total
G color! Clean SI .77 Center 2=.63 sides 



*1.38 HUGE GIA EMERALD $3922 total
Almost 8mm long! Looks like 1.60!
7.8x5.6mm Huge! K SI1 Eye Clean 
White look 64 table VG VG


*.70 GIA EMERALD D VVS2 $1500 net
Great price! 5.9x3.9mm
emerald cut

*.90 ROUND EGL USA! F SI1 $3995/ct
6.1mm EX super clean & Pretty


 
*2.01 ROUND EGL E SI1 $12,500 net
XXX Looks terrific



YUM!
1.21 GIA PINK!!  $13,331 total 
HPHT treated. Beautiful PINK!
email for a cert copy



fedex

Looking for Holiday Stock?
Let me send YOU my BEST buys & Pay Shipping.
Take a look....You have nothing to loose!































































































Gemology. Volume 33 Issue 4

A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds
Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley

 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance.
'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.

In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.
The Impact of Fluorescence in Diamonds: A Different Research Perspective

William E. Boyajian

The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

 

The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

 

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

 

The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry


Gemology. Volume 33 Issue 4

A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds 
Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley

 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance. 
'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.
 

In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.
The Impact of Fluorescence in Diamonds: A Different Research Perspective

William E. Boyajian 

 

The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

 

The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

 

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

 

The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry

Gemology. Volume 33 Issue 4

A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds 
Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley

 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance. 
'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.
 

In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.
The Impact of Fluorescence in Diamonds: A Different Research Perspective

William E. Boyajian 

 

The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

 

The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

 

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

 

The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry


Gemology. Volume 33 Issue 4

A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds
Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley

 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance.
'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.

In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.
The Impact of Fluorescence in Diamonds: A Different Research Perspective

William E. Boyajian

The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

 

The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

 

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

 

The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry


Gemology. Volume 33 Issue 4

A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds 
Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley

 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance. 
'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.
 

In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.
The Impact of Fluorescence in Diamonds: A Different Research Perspective

William E. Boyajian 

 

The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

 

The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

 

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

 

The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry

Gemology. Volume 33 Issue 4

A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds 
Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley

 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance. 
'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.
 

In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.
The Impact of Fluorescence in Diamonds: A Different Research Perspective

William E. Boyajian 

 

The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

 

The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

 

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

 

The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry