Women like looking at Women!
 

  


 










Have pictures of famous ladies and their rings in your store, or at least link to them on social media.
Click Pinterest to 
see the link.

Find us on Pinterest











 


 


Why Do Women Buy Jewelry?



Women buy jewelry
 to tell the world who they are. A woman's style, including what brands she wears, is her way of telling the STORY OF WHO SHE IS.

 When a self purchasing woman comes in your store, find out her GOAL of what she wants the jewelry to say.

 Also remember what you see as her story might not be how SHE SEES HERSELF. Every woman pictures herself in a certain way. Sell to the woman she pictures herself to be, not the one you see in front 

of you. 

 

 

 

 









SELL HER BY ROLLING OUT THE RED CARPET
One way to sell her might be by LITERALLY roll out the red carpet. 
What woman does not want to feel V.I.P? How about you buy an actual red carpet 
for your store entrance. Or better yet, 
a red velvet rope! I saw one outside this jeweler in Antwerp and loved it. 
It's an easy addition that makes 
customer's feel special.









  

 

  

 


  

 



Let's Play Jewelry!

Maybe its because you have 
expensive items locked in cases, but its 
possible you are not helping women have 
FUN! People go places to have fun.
 Today's shopping trip needs to be more 
of an experience. Think Bass Pro Shop or 
Cabela's. Wear a silly name tag, give
 your customer a horn to honk when 
they are ready to be helped. 

PLAY JEWELRY with
 your 
customers and
you will sell more of it!
 







 
 







 

Your goal is to make a regular 

woman feel like this....

Aleah can help! 
with Awesome Memo Diamonds

 

 

 

 

 

 

WOW! 2.48 ROUND GIA G SI2+ TRIPLE EX!!

WOW a 2.50 for only a bit more than

the price of a 2ct! XXX IDEAL 

$19,579 total 

gia cert
 




.64 ROUND G SI2 Perfect!  $1100 total

5.5mm Bright & Beautiful

 

 

1.14 ROUND IDEAL CUT $2500 total 

Great facing inexpensive diamonds is my specialty! 

H+ color. All thin tiny white feathers


 
   1.46 ROUND White Face VS2 $5500 total

This is one of those gorgeous diamonds that looks much
 better than it grades out. The color is K color, but the 
strong blue and the tiny tinge of brown and no 
yellow makes it face like an 

H color. Beautiful Cut 

 

 

1.35 ROUND CANADIAN GIA I SI2+ $4295/ct

Stunning! Eye clean! VG VG EX

GREAT BUY!! 59 depth BIG LOOK! 

 

 

2.00 OVAL GIA I SI2+ $10,300

Eye Clean! White, Great shape


 
 

1.20 ASCHER ONLY $2500 total!

5.8x5.9mm Perfect Square

1.20 EGL I VS2. VG VG. WOW!

ascher  

   

 .97 PRINCESS AGS F VS2 $3681 total

Perfect Square. 5.36x5.34mm 

 

 

1.00 PEAR DIAMOND HI SI1 Wow!  $2150

 Beautiful! Rose gold ring sold separately

 


 

4.47 HUGE BUDGET STUDS $7100 Total!

EYE CLEAN Only $1588/ct!

If you don't mind a bit of color I have a very great buy
on some huge diamonds. Great cut and clarity, but show color.
One is a 2.25 L color SI2 the other is a non cert 
clarity enhanced 2.22ct  L I1. HUGE & FUN!

 

 

 

1.42 NATURAL FANCY YELLOW $1995/ct

I have lots of beautiful light yellow's at many 

SIZES & GREAT PRICES


 
 

1.02 PAIR OF TREATED BLUE'S $795


 

.66 NATURAL FANCY ONLY!! $396!

5.6mm Fun if you want a fancy color 

that is a bit brown and a bit yellow. 

Cool diamond

 


 

NEW! 3.03 FANCY YELLOW CUSHION!

INCREDIBLE!! TONS OF SPARKLE

8.17x8.04mm SI1 Love it.

FIRE BALL! 

 ONLY $4600/ct

 

 

 

 

 


 

 

 

Diamonds are My Passion!

Email Aleah with any Diamond question

Aleah@OlympianDiamonds.com

1-800-882-8900

p.s. 6th Generation Jeweler due in just 2 weeks!




 





 




Gemology. Volume 33 Issue 4

A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds

Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley

 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance.

'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.

In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notionthat fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.

 

The Impact of Fluorescence in Diamonds: A Different Research Perspective

William E. Boyajian

The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry

Gemology. Volume 33 Issue 4

A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds

Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley

 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance.

'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.

In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notionthat fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.

 

The Impact of Fluorescence in Diamonds: A Different Research Perspective

William E. Boyajian

The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry






















 




Gemology. Volume 33 Issue 4

A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds

Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley

 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance.

'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.

In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notionthat fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.

 

The Impact of Fluorescence in Diamonds: A Different Research Perspective

William E. Boyajian

The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry

Gemology. Volume 33 Issue 4

A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds

Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley

 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance.

'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.

In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notionthat fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.

 

The Impact of Fluorescence in Diamonds: A Different Research Perspective

William E. Boyajian

The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry