HAPPY 4th of JULY!!



   




Use a Prop!
When I worked in retail jewelry, I used to move a tissue box around the sales floor. This was a way to get close to a new customer without pressuring them. I would just look like I was replacing an old tissue box and say, "Good morning! Please look around." Then I would walk off and pretend to water a plant or straighten a display. Many people are uncomfortable in jewelry stores, so ANYTHING you can do to make them feel at ease, DO IT! Approaching a customer too fast and too directly can make them tense up. A prop can help!










  
  3,765 yr old Customer Service Complaint!
                                   
Poor customer service has been around
 for a long, long time. Just check out this
 3,765-year-old tablet with a customer 
service complaint on it! It was written to a Babylonian merchant for his poor quality copperClick here: COMPLAINT ABOUT DELIVERY OF 

 

 

 

 

 

 

 

 

 

 

 

  


 

 

 

 

 

 

PICK ONE
 CLEAR 
MESSAGE!

 

HAVE ONE 
SIMPLE MESSAGE 
TO YOUR 
CUSTOMERS

Say I throw 6 balls at You. 
You probably won't catch
 any of them. But if I throw 
ONE ball at you. You might 
catch it! The same is with 
your brand. Too many 
messages blurs them.

 

 

 

 

 




ALEAH IS A DIAMOND'S 
BEST FRIEND!
1-800-882-8900


 


 

Let Freedom 
RING!

 

 

 

 

 


SPECIAL 4th of JULY OFFER!

 

I will help make you 
Personal Video to close
 a specific sale!
Have a customer that 
needs a extra push?
Make them a PERSONALIZED 
video!

 It could lead to great word of 
mouth advertising. It's easy.
I will help. How about showing 
a funny before & after video?
 The wife looking sad before she
 gets the ring, then after she
 gets the ring she is
taller and gets better parking 
spots. We could even include your customer's hobbies or
 favorite sports team. You can 
make a quick sales pitch video
 on your phone and send it to the customer. It's easy and 
effective. I made this simple
 'you will love a big diamond' 
for a customer who thought the 
size diamond she wanted 
might be too big.


 

 

 


You could own a
 piece of AMERICAN MOVIE HISTORY! 
 
My brother is selling something pretty cool. Check out this link Here: HISTORY
 Maybe you know someone to forward 
this too?

 

 

 

 Want to add Pictures of JEWELRY to
 your website?
 
Fellow Jeweler and Web designer Charlie Sabyl will do it for you on the cheap!
Heck he will build you a whole website for $995. 
 email him at info@sabyls.com 

 

 


 

 

 

 

  

 

GIVE HER FIREWORKS

she can wear!

 

 

 

 

Pow!  .78 ROUND HUGE!! $1281
Spreads to 6.05mm IJ color BRIGHT!
Faces clean, Big & Bright



Bam!  1.01 OVAL GIA G SI1 $3843
7.8x5.7mm Beautiful shape 




Zing! 3.48 CUSHION DEAL! $25,995
3.50 for the price of a 3ct
EGL F VS2 8.7x8.2mm EX EX
White & Eye Clean!
 


Bang!  .99 EMERALD AGS I VS1 $2995
7x4.9 Nice LONG SHAPE!
 


Bam!  .98 OLD EURO WHITE LOOK $2195
Really well cut, bright pretty!


Pow! .90 AGS ROUND I SI1 only $2790!!!
Great buy! Gorgeous diamond 
6.35mm Looks like a 1ct!
  


Zing!  .90 GIA PRINCESS G SI1 $3200!
5.36x5.36  PERFECT SQUARE!
BEAUTIFUL


Wow!  2.61 CUSHION ONLY $10948!
Great the look of a 3ct for a 2ct price!
8mm Square EGL H SI2. 
Faces Clean & White!
  
         
Call ALEAH for EXPLOSIVE MEMO DIAMONDS!

         
        CALL  ALEAH  FOR  ANY DIAMOND!
1-800-882-8900

 



ORDER BY 6 PM FOR 
SAME DAY SHIPPING
 
We're here 6:30am to 7pm!



 

 

 Gemology. Volume 33 Issue 4A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance. 'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.
 
In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds GIA's result supports considering each individual diamond on its own visual merits.
 

The Impact of Fluorescence in Diamonds: A Different Research Perspective 
William E. Boyajian 
The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

 The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

 While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

 The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry


 

 Gemology. Volume 33 Issue 4A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance. 'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.
 
In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds GIA's result supports considering each individual diamond on its own visual merits.
 

The Impact of Fluorescence in Diamonds: A Different Research Perspective 
William E. Boyajian 
The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

 The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

 While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

 The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry


 Gemology. Volume 33 Issue 4A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance. 'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.
 
In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds GIA's result supports considering each individual diamond on its own visual merits.
 

The Impact of Fluorescence in Diamonds: A Different Research Perspective 
William E. Boyajian 
The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

 The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

 While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

 The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry


 

 




 

 

 Gemology. Volume 33 Issue 4A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance. 'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.
 
In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds GIA's result supports considering each individual diamond on its own visual merits.
 

The Impact of Fluorescence in Diamonds: A Different Research Perspective 
William E. Boyajian 
The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

 The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

 While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

 The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry


 

 Gemology. Volume 33 Issue 4A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance. 'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.
 
In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds GIA's result supports considering each individual diamond on its own visual merits.
 

The Impact of Fluorescence in Diamonds: A Different Research Perspective 
William E. Boyajian 
The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

 The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

 While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

 The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry


 Gemology. Volume 33 Issue 4A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance. 'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.
 
In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds GIA's result supports considering each individual diamond on its own visual merits.
 

The Impact of Fluorescence in Diamonds: A Different Research Perspective 
William E. Boyajian 
The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

 The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

 While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

 The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry