The Science of Selling

 

 


 Repeat After Me...
The Science of Repetition

Researchers found that when 
waiters repeated a customer's 
order back to them, in the same 
words, tone, and verbalization,
 they found tips went up 70%!

HOW CAN THIS BE? 
We prefer people who are 
similar to us! It creates stronger 
bonds and increases likability. 
Try sounding and even mirroring
 the posture of your customers 
and see sales increase!











Try Trimethylcanthin!
 
Did you know there is a drug
 called Trimethycanthin that
 can make you more persuasive
 to others? This drug is more commonly know as caffeine.
 It turns out that when 
customers are alert
it leads to a better 
chance of compliance
 and hopefully sales.

           

  

     
  


THE SCIENCE 

OF NAMES

What is in a name? 
Turns out a lot! I learned
 in the book
"YES! 50 Scientifically 
Proven Ways to be 
Persuasive"
 that people are more 
likely to pick stocks with easier names. That people 
named William are more 
likely to live in Wisconsin and that Mike will prefer M& M's over snickers because 
of names! People are 
attracted to things 
that easy to remember
 or that remind them
 of themselves. 

 

           

  

     







CALL ALEAH FOR DIAMONDS! 
1-880-882-8900







Sticky Note 
Science
  
Did you know, mailers with sticky note messages 
attached out-performed fliers without by 68%!
People respond 
to the extra personal 
touch. 







 HELPFUL VIDEO!
Science of Persuasion 4,500,000 views!
The Science of Persuasion 4,500,000 views!





These Ideas are Super Great Right?


I learned these GREAT IDEAS in the best book I have read all year! It's called,
   YES! 50 Scientifically
Proven Ways to be Persuasive.
Super easy & interesting
read. 
Buy it! 









 

SMELL & TASTE
Smell and taste can scientifically alter our ability to make decisions. Many retail stores even have their own scent now. If you can get customers to salivate, they become less disciplined and are more likely 
to buy!



The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance.
'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.

In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.
The Impact of Fluorescence in Diamonds: A Different Research Perspective

William E. Boyajian

The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

 

The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

 

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

 

The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry

 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance.
'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.

In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.scence in Diamonds: A Different Research Perspective

William E. Boyajian

The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

 

The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

 

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

 

The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry

 

m Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance. 
'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.
 

In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.scence in Diamonds: A Different Research Perspective

William E. Boyajian 

 

The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

 

The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

 

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into qu