Picture French wines & Belgium Chocolates. Where something is from adds value! Customer's don't buy products, they 
buy the STORY. How can you tie origin 
into your story?






TELL A ORIGIN STORY! 
The origin story can be as simple
as "I saw the gem at the Tucson 
show and just had to have it." Or
"this designer is from San Francisco and her family has lived there for the 
last 150 years". Or "did you know 
there are sapphires found right 
here in the US?' 

 





A VISUAL STORY
Where something came from
 helps us create a visual story. 
Selling is all about story telling. 
Helping them visualize a place 
makes the story clearer in the
 customer's mind and will help 
you make the sale. 

 











 

LOCAL FLAIR!

 

 You don't need
 to live in Montana to sell Montana sapphires. It is still be cool to tell 
customers that some of your gems 
were found right here in the USA! 
What can you sell that is local? 


 

 

 


 

 

 

 

CALL ALEAH FOR DIAMONDS

1-800-882

8900

 

 

Location!

When a product

 is tied to a 
location, we
 attribute the positive 
aspects 
of that 
location
 to that 
product.
 

 

 

 

 

 

               

THE COOL ORIGIN STORY 
OF FINE 
SWISS
WATCHES

In 1541 the 
Protestant Reformation movement was exploding in Switzerland, lead by John Calvin. John limited luxuries including jewelry. What we're jewelers to do!? Jewelers 
decided to add jewels to watches because watches were considered a necessity not a luxury. These jeweled watches 
became very popular and for the next 400 years Switzerland became known for watches. 
Today Switzerland produces 95% of all watches over $1000. Having a SWISS watch adds value!

This story was told on my favorite marketing program. "The age of persuasion" By terry O'Reilly" check him out here. He is 


               







Why Sell Canadian Diamonds?
Because of the ORIGIN STORY! 
Canadian diamonds gives you a story that 
will sell your diamond for you.  People want to feel 
good about what they buy. Canadian diamond make 
people feel 'green'. Plus they are constantly 
BRIGHTER & WHITER than other diamonds. 
 
nordic mine

CANADIAN GREAT BUYS! 
   .50 ROUND  GIA   G SI2    VG VG VG   $1100 total
     .63 ROUND   GIA   G SI2    EX EX VG     $1559 total 
    .70 ROUND   GIA    I SI2     G VG VG     $1400 total 
.85 ROUND   GIA   G SI2    VG VG G     $3100 total
.86 ROUND   GIA   G SI2    VG VG VG  $3450 total 
1.03 ROUND GIA  I SI2+    VG EX G       $4900 total 
1.35 ROUND GIA  I SI2+    VG VG EX     $5800 total 
                      Email me for certs & pictures
 
 
 
 

 
 

 

           
 
Vintage Diamonds Can Have Cool Origin Stories!

Why do people like Antiques so much? 
Because of the STORY! 


2.64 ctw PAIR OF OLD EURO STUDS!! $6300
super hard to find good matches like these
7mm GREAT MATCH!


Intruding Olympian's New Brand of 
Chic Antique Diamonds!

3.29ct OLD EURO RING. WHITE CENTER!
It is hard to find a Euro this white. Most white 
diamonds are re-cut. Email for price/details


.98 OLD EURO BEUTIFUL CUT! ONLY $1995/ct!!
K VS1 Bright! Faces awesome 6.3mm



1.76 ctw OLD EURO STUDS!! $3200


*.56  
OLD EURO  J SI1       $837 total 
*.63  OLD EURO   I VS2     $1550/ct
*.65 OLD EURO EGL D SI2 $1995/ct 
*.76 GIA! OLD EURO I VS1 $2095 net 


*.87 OLD EURO I SI1 Wow!!  $1600 total 
*.89 OLD EURO GH !! Nice I1+ $1385 total
*.89 OLD EURO L VS1 Bright!  $1475 total
 



*1.00 OLD EURO       L VS1 $2500 
*1.05 OLD EURO  EGL G SI2 $3675
*1.05 OLD EURO  HI SI2+       $3774
*1.01 OLD MINER Cushion      $2600
*1.05 OLD EURO IJ VS2          $3045

old euro  

*1.13 OLD EURO -WHITE! -IJ VS2 $3700 total
*1.18 OLD EURO -WHITE! -AGS J SI1 $3898/ct


*1.54 Old CUSHION M VS $2300/ct 
*1.50 Old EUROPEAN K VS1 $3600/ct


VINTAGE LOOKING RING 
1.50ct CENTER ONLY $2500!! 

*2.30ct PLATINUM RING! $11,800
 

*2.85 OLD ANTQUE CUSHION $16,500
9.75x8.85mm Fancy light yellow VS1    

*3.93 OLD EURO!  AWESOME MAKE
Faces white !! $24,900 


Call Aleah for ANY Diamond need.
1-800-882-8900


 

 

 

 
ALEAH'S BABY CONTEST!

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Baby's SEX, 
WEIGHT & BIRTHDAY 
The closest  
WINS A JEWELER'S 
GIFT BASKET!
 
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