Happy allergy season! Are you Allergic to ugly diamonds? try calling Aleah for super fast relief!

 

 


 

 

 

 


I made you 5 Free Fun Video's! 

All for YOU to share with YOUR 

customers. Email me and I will send 

you a link to all 5.

 


 

Now this is how you tell a STORY and sell more Diamonds
Now this is how you tell a STORY and sell more Diamonds

Siegel Jewelers Estate Sale
You Want Your Customers
 SMILING right?
 
Well this is how you do it!
Siegel Jeweler's did it right with this
awesome Estate sale video.

Love how brave H. Brandt is to combat on-line shoppers. Well done!
Love how brave H. Brandt is to 
Combat on-line shoppers.
Well done!

 
Teaching is a great way to Sell!
  Provide customers useful information and 
they will be your fans. You could do "Do's 
and Don't of cleaning pearls" or "Five mistakes people make when buying a diamond." 




Pandora nails it!
The product and price is irrelevant when you sell the
Story!

I could not resist. Just too funny.
Diamonds are Forever... like roaches!










 






Call for ANY Reason.

 

Aleah is here to help! 

 

1-800-882-8900  

   

           




 

SUMMER READING



6 WAYS TO MAKE IDEA'S STICK!

1. Simplicity. People remember simple

ideas.  

2. Unexpectedness. Surprise causes focus.

3. Concreteness. Be

clear and definite.  

4. Credibility. People remember your message if it comes with authority.

5. Emotions. For example if something angers or disgusts you, you will remember it  

6. Stories. Fire

fighters swap stories

so they can have a  

mental catalog of appropriate

responses.   

 

 


 

 

 

Need a new operating system?

I was very impressed with the Guild at the InStore show. Made 
for jewelers by a jeweler! click here





What 
WOMEN 
Really love 
is...
Got your attention? 
Use this line! For example you could 
say this:

 "One thing women really love is - a man who cares enough to make the day he proposes the most special day in her life" 
Or "One thing Women really love is gift at an unexpected time"

Tip from sales trainer 
Dave Richardson
Jewelrysalestraining.com












.73 GIA E VS1 PRINCESS
4.86x4.60mm
White & Bright. Great
Buy $2000 net!



NEW!! 2.07 Super OVAL
GH color $4995/ct
Eye clean, White, great cut 
9.83x7.32mm. Love it!  



2.16 PEAR SHAPE EGL E VS2 $4995/ct EYE CLEAN! 
Very pretty
 

     
S & H:
1.00 EMERALD
GIA I VS1 $3295/ct
7.05x4.66mm
Great price
GIA  
1.35 CANADIAN ROUND GIA I SI2
EYE CLEAN 
$5800 total 
VG Excellent 
7.19mm!! 

 
.90 ROUND
$1450 total! 
All white feathers
Bright. Great cut. White




.95ct ROUND GIA H VS2 TRIPLE EX EX EX!!!
$4840net


 
1.00 ROUNDS
$500-$1500!!
I sell a ton of these. Email me to find out more!

  
2.58 GIA ROUND H VS2 VG EX EX 
only $9795/ct!!!











      Allergic to ugly Diamonds?          Try ALEAH!   
 
Aleah 1-800-882-8900

A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds
Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley

 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance.
'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.

In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.
 

The Impact of Fluorescence in Diamonds: A Different Research Perspective
William E. Boyajian

The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, sa

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance. 
'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.
 

In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearancethan those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.
 

The Impact of Fluorescence in Diamonds: A Different Research Perspective 
William E. Boyajian 
 

y that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

 

 

The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

 

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

 

The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry

A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds
Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley

 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance.
'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.

In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.
 

The Impact of Fluorescence in Diamonds: A Different Research Perspective
William E. Boyajian

The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

 

The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

 

hile the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

 

The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry