Do you love jewelry? jewelry is the greatest. It makes you feel beautiful, rich, sexy 
Do you love jewelry? jewelry is the greatest. It makes you feel beautiful, rich, sexy 
Do you love jewelry? jewelry is the greatest. It makes you feel beautiful, rich, sexy 
Do you love jewelry? jewelry is the greatest. It makes you feel beautiful, rich, sexy 
 
 Selling Jewelry is like          Dating....






ALEAH
Olympian
DIAMONDS
1 800 
882 8900
Aleah breakfast



Have Someone 
Else Sing Your Praises



Just like in dating, it's better if someone else puts in a good word.

TRY THIS!
When someone calls, ask your sales people to say:  
"Let me have you talk to Jim, he has over 30 years of Diamond experience."
or "Oh! You should talk to Beth, she is a Pearl fanatic"
This little action could go a long way in making each other seem like experts.






   i heart jewelers






NOBODY'S PERFECT

Mentioning your faults can actually help you! It make you seem more credible. If the drawbacks are minor. 

For example 
Volkswagen's famous "We stay uglier longer"
or Xerox's "our copier holds less paper, but it's clearer and faster"

In court it has 
been shown that jurors side with a lawyer that mentions the clients own faults before the other side can.





 
GO FOR LONG TERM
Just like dating, we are all looking for that one pick up line that will make the other person fall in love with us. That is not how love or selling works. It's a process.




CHICKS DIG CONFIDENCE
The best salespeople I know have one major thing in common.... CONFIDENCE! You may need to guide your customer into the best designs. Do not ask the lady trying on the necklace if she likes it. TELL HER how amazing it looks on her. Tell her it is the hottest necklace this season. Tell her that Taylor Swift wore one just like it. CONFIDENCE SELLS!  BE CONFIDENT. YOU WILL SELL MORE JEWELRY.

Henry Ford once said "If I had asked people what they wanted, they would have said faster horses!"




MAKE HER LAUGH
People are attracted to humor. 
Make them laugh and you have a 50% 
higher chance of making the sale. 
p.s. I'm a good source for jokes :) 



 
CALL HER
What you do when the customer has left the store matters just as much, if not more, than what you do when they are in the store. Every customer who does not buy you should follow up with an email or text asking what did they not see that they were looking for. You will be amazed how many more sales this will make you.







 


 FALL IN LOVE... 

 
with these Memo Diamonds


Riviera Necklace $4500!
Stunning! 5.40ctw White, Clean diamonds



2.19ct Round  EYE CLEAN $4400 net!
it shows color! still a great buy. Email
me for details



4.45ctw Studs $7500 total!
shows some color but still awesome 
buy at $1685 per carat. One is enhanced


.50 Yellow Gold Pendant $450
Super bright Eye clean .50ct


1.60 ROUND! AGS H SI2++ $5695/ct
EXCELLENT CUT. Top Si2+
 

2.02 Round F SI CLEAN FACE $10,500!
Love this diamond! 8.2mm+ Big look
Fire ball Bright


.94 OVAL GIA G SI2+ $3250
Awesome cut!! 7.4x5.5mm. Very pretty



*.88 ASSCHER E color $2000
5.27x5.21mm EX EX



*1.36 CUSHION $3900 total 
Big look! 7x6mm G SI3 faces bright and nice

*.74 ROUND EGL D SI1 $1590 
White, bright, and clean. Big table 

*.85 GIA CANADIAN! G SI2 $3055
Go Hockey!! 61 depth 54 table
leaf


*.77 CUSHION BIGGER THAN A 1CT!
5.88 x 5.84mm WOW!  Looks Awesome
.77 GIA E VS2 $2537 net


*.97 PRINCESS WHITE! ONLY $999!
Great looking price point princess 


*2ct CUSHION YELLOW RING $11,000



I would LOVE to memo you Diamonds!

 


 


 

 I LOVE heartSAVING YOU
MONEY ON DIAMONDS!
diamond queen  
ALEAH  
1-800-882-8900 



A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds
Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley
 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance. 'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.
In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.The Impact of Fluorescence in Diamonds: A Different Research Perspective 

William E. Boyajian The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation n the color appearance and transparency of gem diamonds.The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors. The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry


A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds 
Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley
 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance. 'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.
In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.The Impact of Fluorescence in Diamonds: A Different Research Perspective

William E. Boyajian The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation n the color appearance and transparency of gem diamonds.The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors. The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry



A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds 
Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley
 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance. 'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.
In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.The Impact of Fluorescence in Diamonds: A Different Research Perspective

William E. Boyajian The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation n the color appearance and transparency of gem diamonds.The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors. The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry



A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds 
Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley
 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance. 'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.
In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.The Impact of Fluorescence in Diamonds: A Different Research Perspective

William E. Boyajian The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation n the color appearance and transparency of gem diamonds.The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors. The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry