My Grandpa, Miller Siegel 
worked in our family jewelry 
store till he was 95. He passed 
away this week at 98. He was a great man and a great jeweler. Here are some lessons we could 
all benefit from
....  

                

A customer would ask my grandpa "Miller. How much to replace this tiny diamond?" Miller would answer "$50....$25 for the Diamond and $25 for the diamond I LOSE replacing your diamond!"

 

My Grandpa told me this joke:

A  jeweler goes to a diamond dealers office and sees piles of diamonds. "Wow, you have SO many diamonds! You must be a great salesman." "Not really" replies the diamond dealer. "But the guy who sells 

TO me...NOW THERE is a great salesman!" 

 

Growing up in the family jewelry store I would ask "Hey Grandpa what color is this diamond?" And he would answer, "That Diamond? Looks like the color is some where between  SH and I T "

 

People LOVE a story. Sell your story, not just your jewelry. The better you deliver your story, the better your customer feels about their purchase, and the less price matters.

My dad had the clever idea to have a story attached to each piece of jewelry in the case. Then when staff shows a piece there is already be a story to help romance the item.

     

  

  
My Grandpa went down hill skiing every year until he was 87. He traveled the world with his loving wife Leslie. He ate the freshest food and drank the world's best Scotch. Living a good life will help you in business as well! The more you do, the more people, i.e. potential customers, you will meet. The more you do, the more you learn. Grow in your interests and in your life and you will see your business grow as well!


I recommend a book called "The Go GIVER". 
It teaches how when you give in life and in business, you get in return! My family jewelry store hosts a Mother's Day Brunch every year for over 200 mothers of foster children. This is a great way to give back to the community and to get your store name noticed. 

A great way to see returns from partnering with a charity is if you can get THEM TO EMAIL THEIR FOLLOWERS. For example if you had the Breast Cancer foundation send an email to their members saying that they will get a free pin and $20 donated to help fight breast cancer with every purchase they make at your store.
 

 

 

 

 

 

 

 

 

 

 

ALEAH

Olympian
 Diamonds

  

 5th Generation Jeweler 

3rd Generation 
Gemologist
 
My grandpa was 
one of the 1st G.I.A. Graduate 
Gemologists 

ever! 

 

 

 

 

People 

Love

  Pictures!  

 

 

 Hang 

pictures

in your store

to create

a STORY 

about who

you are. 

 

  

Miller was a Lieutenant

in WWII

 

 

 

 

 

CELEBRATE YOUR OLDER CUSTOMERS!

We spend hours 
trying to attract 
young customers,
 but what about 
your older customers? 
We often take them 
for granted. Why 
don't you have an 
event to celebrate 
your long-time customers! 

 

 

Have a contest
where older customers send in "long lasting love stories" or "best marriage advice for newlyweds?" Help them celebrate their long
 time love. Thank 
them for all the years they've supported you. Share these
 pictures

 in ads or social media to show you are RELIABLE. Trust is HUGE in our business and promoting 

your relationship with older clients  shows years of trust.

 

 

 

 

 

Coming to Chicago 

for the R.J.O. show?

or any other reason?

null

Email me. I know the best spots 

 

 

 

 

 

WATCH 

QVC

null  

Why? Because they 

know how to ROMANCE a product! Write down all the best romance words you hear. Try to use these in your sales presentation. 

 

 

 

 

NEED A TECH

HELP? 

confusd man  

Need an IT guy?
I just hired a guy from Upwork.com 
(formally Odesk) for 
only $20 & my problem 

was fixed! These guys are great. You post a job and freelancers bid on it. You 

can see reviews and don't pay until the job is

 done right!

 

 

 

 

 
 

 

 

 

 

 

 

 

 

 

 

 

Fun With Antique Diamonds!


*2.11 OLD EURO Stunning! $9900 total
It has some color, but faces awesome. 
Very pretty cut. Clean 8.1mm


*1.51 OLD EURO H color ONLY $995/ct!
It's imperfect, but pretty. 
Lots of sparkle. Very bright
Cheap!



*2.30ct Transitional Cut 
Stunning ART DECO VINTAGE RING 
$11,143 total



*.53ct Old Euro pair 4mm $450 total!
Bright & White


*1.13 OLD EURO Great Buy! $1500/ct!!!
Faces like a H color.  
 Very pretty cut. Small table. True old cut.
 I1 large side white feather 
that blends in



*1.18 OLD EURO AGS CERTED J SI1!  
Faces super white $3750/ct

*2.23 EURO Pair IJ SI1/VS2 White! 
$7500 total 


*1.05 OLD EURO J VS2!! 
$2895/ct 6.5mm
  

*.96 OLD EURO Champagne!
Email for prices



*1.50ct ROUND $2500 total !!
Vintage looking Ring
Not an old cut, but a great buy
Email for details


*2.12 Round L SI2 $4850 total!!
Not an old cut, but if you can use off color. 
I can get you an eye clean
 2ct round at a great price!
Memo OK as always


*.56 Old Euro J SI1 $837 net  
5.3mm very very pretty cut
super small table


*.89 OLD EURO GH color White!! $1285 net
very white, two thin whtie feathers
imperfect but faces great
faces great 6.1mm


*.76 OLD EURO GIA I VS1! 
$2095 net  Almost 6mm. 
Very white



*2.85 OLD ANTQUE CUSHION  

$16,500 total

Spreads like a 4ct!! 9.75x8.85mm  

Fancy light yellow VS1
 

*.99 OLD MINER $1400/ct
Pretty square cut! Beautiful Light yellow color
6.1x6.2mm 


*1.01 ANTIQUE CUSHION GIA I SI2 $2500
Huge! 6.7x6.1mm


 *.98 GIA FANCY GRAY EURO $1800
cool diamond!


*.65 OLD EURO EGL D SI2 Wow! $1995/ct
Super hard to find a D color!
Nice cut 60 depth

 
Why Older Diamonds are Off Color?
Most of the white diamonds we get today come from Southern Africa.
Older diamonds mostly came from Brazil and Venezuela. The diamonds
from these mines tend to be darker in color.


Why we Love Old Cuts.
Modern stones are cut for brilliance while in older stones light comes 
in and your eye is more drawn into the stone; but collectors 
have grown to love this softer, simpler path of light.
 

 

 

 

 

 

 

 

 

 

 

 Call Aleah for Diamonds! 

   

1-800-882-8900
 

 

  Why you should Memo Diamonds

from Olympian?

  

TESTIMONIALS 

 

You are the best diamond dealer I know simply 

because of the good service and info you give- Susie 

 

I appreciate working with a dealer as yourself that is an accurate 

grader and describes the diamond well. Keep bringing forth 

those honest descriptions. It's great working with you -Howard 

 

You are the most fun diamond broker I've ever 

worked with AND you understand the retail - Emily  

 

 

 

A laser drill is a permanent process and does not alter the weight of  the diamond as much as .001 carats. The process bleaches internal black imperfections by a chemical process done through a 20-25 micron channel created by a focuses laser or infrared energy.

 

This process is permanent, leaves no residue, and does not change the weight of the diamond. This process should not be confused with 'Yehuda'  treatments, which involve infusion of foreign material into a natural diamond. Such treatments as fracture filled are not permanent and the infused foreign substance might possibly melt through the applicatio

focuses laser or infrared energy.

 

This process is permanent, leaves no residue, and does not change the weight of the diamond. This process should not be confused with 'Yehuda'  treatments, which involve infusion of foreign material into a natural diamond. Such treatments as fracture filled are not permanent and the infused foreign substance might possibly melt through the application of heat, such as re-tipping.

The laser process involves infusion no such materials.  The laser process bleaches an internal black inclusion using a focused laser.

A laser drill is a permanent process and does not alter the weight of  the diamond as much as .001 carats. The process bleaches internal black imperfections by a chemical process done through a 20-25 micron channel created by a focuses laser or infrared energy.

 

This process is permanent, leaves no residue, and does not change the weight of the diamond. This process should not be confused with 'Yehuda'  treatments, which involve infusion of foreign material into a natural diamond. Such treatments as fracture filled are not permanent and the infused foreign substance might possibly melt through the application of heat, such as re-tipping.

The laser process involves infusion no such materials.  The laser process bleaches an internal black inclusion using a focused l

focuses laser or infrared energy.

 

This process is permanent, leaves no residue, and does not change the weight of the diamond. This process should not be confused with 'Yehuda'  treatments, which involve infusion of foreign material into a natural diamond. Such treatments as fracture filled are not permanent and the infused foreign substance might possibly melt through the application of heat, such as re-tipping.

The laser process involves infusion no such materials.  The laser process bleaches an internal black inclusion using a focused laser.

A laser drill is a permanent process and does not alter the weight of  the diamond as much as .001 carats. The process bleaches internal black imperfections by a chemical process done through a 20-25 micron channel created by a focuses laser or infrared energy.

 

This process is permanent, leaves no residue, and does not change the weight of the diamond. This process should not be confused with 'Yehuda'  treatments, which involve infusion of foreign material into a natural diamond. Such treatments as fracture filled are not permanent and the infused foreign substance might possibly melt through the application of heat, such as re-tipping.

The laser process involves infusion no such materials.  The laser process bleaches an internal black inclusion 

 

The laser process involves infusion no such materials.  The laser process bleaches an internal black inclusion using a focused laser.

 

A laser drill is a permanent process and does not alter the weight of  the diamond as much as .001 carats. The process bleaches internal black imperfections by a chemical process done through a 20-25 micron channel created by a focuses laser or infrared energy.

 

This process is permanent, leaves no residue, and does not change the weight of the diamond. This process should not be confused with 'Yehuda'  treatments, which involve infusion of foreign material into a natural diamond. Such treatments as fracture filled are not permanent and the infused foreign substance might possibly melt through the application of heat, such as re-tipping.

The laser process involves infusion no such materials.  The laser process bleaches an internal black inclusion using a focused laser.

A laser drill is a permanent process and does not alter the weight of  the diamond as much as .001 carats. The process bleaches internal black imperfections by a chemical process done through a 20-25 micron channel created by a focuses laser or infrared energy.

 

This process is permanent, leaves no residue, and does not change the weight of the diamond. This process should not be confused with 'Yehuda'  treatments, which involve infusion of foreign material into a natural diamond. Such treatments as fracture filled are not permanent and the infused foreign substance might possibly melt through the application of heat, such as re-tipping.

The laser process involves infusion no such materials.  The laser process bleaches an internal black inclusion using a focused laser.

A laser drill is a permanent process and does not alter the weight of  the diamond as much as .001 carats. The process bleaches internal black imperfections by a chemical process done through a 20-25 micron channel created by a focuses laser or infrared energy.

 

This process is permanent, leaves no residue, and does not change the weight of the diamond. This process should not be confused with 'Yehuda'  treatments, which involve infusion of foreign material into a natural diamond. Such treatments as fracture filled are not permanent and the infused foreign substance might possibly melt through the application of heat, such as re-tipping.

The laser process involves infusion no such materials.  The laser process bleaches an internal black inclusion using a focused laser.

v

A laser drill is a permanent process and does not alter the weight of  the diamond as much as .001 carats. The process bleaches internal black imperfections by a chemical process done through a 20-25 micron channel created by a focuses laser or infrared energy.

 

This process is permanent, leaves no residue, and does not change the weight of the diamond. This process should not be confused with 'Yehuda'  treatments, which involve infusion of foreign material into a natural diamond. Such treatments as fracture filled are not permanent and the infused foreign substance might possibly melt through the application of heat, such as re-tipping.

The laser process involves infusion no such materials.  The laser process bleaches an internal black inclusion using a focused laser.

v

A laser drill is a permanent process and does not alter the weight of  the diamond as much as .001 carats. The process bleaches internal black imperfections by a chemical process done through a 20-25 micron channel created by a focuses laser or infrared energy.

 

This process is permanent, leaves no residue, and does not change the weight of the diamond. This process should not be confused with 'Yehuda'  treatments, which involve infusion of foreign material into a natural diamond. Such treatments as fracture filled are not permanent and the infused foreign substance might possibly melt through the application of heat, such as re-tipping.

The laser process involves infusion no such materials.  The laser process bleaches an internal black inclusion using a focused laser.

A laser drill is a permanent process and does not alter the weight of  the diamond as much as .001 carats. The process bleaches internal black imperfections by a chemical process done through a 20-25 micron channel created by a focuses laser or infrared energy.

 

This process is permanent, leaves no residue, and does not change the weight of the diamond. This process should not be confused with 'Yehuda'  treatments, which involve infusion of foreign material into a natural diamond. Such treatments as fracture filled are not permanent and the infused foreign substance might possibly melt through the application of heat, such as re-tipping.

The laser process involves infusion no such materials.  The laser process bleaches an internal black inclusion using a focused laser.