if you follow the steps 1,2, and 3 you can score a big jewelry sale! Let's play diamonds. It's fun.


 

 


 


 

 


 

 
 

CALL 

ALEAH 

TO SCORE A 

DIAMOND 

HOME RUN!

 

1-800-882

-8900

 

 


 




 
BASEBALL
JOKE #1
"I met a guy  
    who told me
he was a
DIAMOND
CUTTER. 
I got all excited
until I found
 out he just
mowed the 
 field at the
 base 
ball park!"
 


 

 


 


 

 


 


Omar Vizqul & Arthur Rhodes Fight Over Earing Distraction!
 Baseball
Fight Over Earring Distraction!

 

   Pitcher was ordered to remove his diamond 
earrings because it 
was a dazzling 

distraction! 

read more here

 

 


 

 


 


 

 


 


 

 


 



 BASEBALL
JOKE #2
"Why Don't 
the Cubs
 have a website?  
Because they
can't get 3 W's
in a row! 
Feel free to re-use 
this with
 your own home 
team!

 
  
  
  
  






 







  



      I saw this at 
the InStore show 
and loved it!

 How many
 comments would 
you get if you did this 
at your store!  
I bet customers 
would not stop
talking about it 
and even go
 look there first!

 





 





 





 
LET'S SCORE 
A  SALE! 


To get on BASE you need a

GREAT OPENING LINE!
These are my favorite opening lines from Adam Friedman, teacher at Hearts On Fire University.  Adam teaches you to
Sound Different, Be Different, & Be Better.
 
"Your Ring is Here. 
Now let's go find it !"

I LOVE this line! It tells customers they will not need to go to any other store and that you are willing to do what it takes to find them what they want.

 

 

 "Let's Go shopping!"

Women LOVE Shopping. Just saying the word 'shopping' will get their attention. Plus it makes you sound FUN. Help the customer have more fun and you will make the sale. Don't sell, PLAY jewelry!

 

"Thank you for choosing Sam's Jewelers." 

When you say "CHOOSING" it reinforces that they choose you and declares to them that they 

are your customer. 





 

To get on 2nd 
You must make 
it about THEM!
baseball-balls-pile.jpg
Listing features and benefits will not get you to 2nd base any more. Every customer looks at the piece of jewelry and thinks "How does that benefit ME?" Something is of value because it's valuable to that person. 

Everything in your sales presentation needs to be DIRECTED TOWARDS THEM, not the jewelry! Sell what the jewelry DOES, NOT what it is!

Example: A woman wants to look nice for a big event. As you show her jewelry, do not talk about the jewelry. Talk about how amazing SHE will look in it! Talk about how SHE deserves a shiny treat. Talk about how the color makes HER eyes look bigger, or about how classy SHE will FEEL in it. DO NOT talk about why the necklace is good, talk about why it is GOOD FOR HER! 

This brilliant Lesson is from Super Hero of Sales Kate Peterson. (I LOVE KATE!!) Check her out at this linkPerformance Concepts

 
 
Close Sales with Awesome CLOSING LINES from the Expert on Closing
baseball-bat-grip.jpg
"What else can you wear every day for a thousand years?"

"This diamond was cut by someone whose hands are as skilled as a surgeon's."

"This is the oldest thing you will ever own"

"Maybe you are wanting a bigger one?"

"How many purchases can you make where you can pass it down from generation to generation? Jewelry is forever! "  "This Diamond has been an

orphan it's whole life, won't you adopt it?"

"You only live once!  You deserve it!"    

 

Shane Decker's sales tips have been published in numerous trade publications and he has provided sales training for more than 3,000 stores worldwide. Contact Shane by clicking here.

 



GREAT FOLLOW UP
The Knot study found that approx 1/2 of customers never hear from the jeweler after the ring sale! You want to sell them the wedding bands too right? Make sure to follow up. Also, despite all the TIPS I write, I honestly believe good ONLINE REVIEWS is the #1 best thing 
you can do to increase traffic. Customers ignore marketing, but they don't ignore reviews
!
Be a winning store with great follow up.



 

 

 

 

 

    Score! 

a HOME RUN with these 
GREAT DIAMONDS!  
 


Score!
.81ctw EARRINGS $625
White & Bright


Score!
.90 ROUND AGS I SI1 !! ONLY $2996/ct
GREAT PRICE FOR AN .90 SI1!
very clean, bright & pretty 


Score!
2.10 NEW EMERALD $7667 total!
8.3x6.3mm Long. Bright. K VS1



Score!
.73 ROUND NATURAL YELLOW $1750/ct
NEW! BEAUTIFUL COLOR


Score!
Great Weight!
AWESOME 1.80's
1.81 PEAR GIA H SI2 only $4394/ct
1.80 ROUND GIA H SI2 only $5795/ct
1.81 ROUND EGL G SI2  only $4895/ct
1.81 CUSHION EGL D SI2+ only $4274ct
1.81 CUSHION AGS J VS2 $4393/ct
1.84 EMERALD EGL I VS2 $3495/ct



Score!
1.20 ASCHER EGL USA USA!
 H VS2 ONLY $3250/ct
EX EX! 5.8mm
ascher


Score!
.73 PRINCESS AGS F SI1 $2292/ct
Eye Clean, white
5.33x4.64mm

Score!
1.01 ROUND GIA I I2 $1193/ct 
baseball-bat-grip.jpg

Score!
1.41 ctw DIAMOND STUDS $1675 TOTAL
NEW! Bright. Look Awesome
2.81 STUDS

Score!
1.03 ROUND GIA CANADIAN I SI2+
Looks like G SI1! super white and clean
VG EX G none $4750/ct
CANADIAN
leaf

Score! 
.91 ROUND GIA H I1 Triple EX!! 
$3180 total Eye clean 6.3mm 
gia cert



fun jewelers 3
Diamonds so awesome, even
your bench jeweler will get excited!

  

   






 

Please give ALEAH a try on your 
next Diamond call.
1-800-882-8900

I'm happy to work on lower margins, terms, and flexible memos. I think you will find if you give me a try, we have been buying A LOT OF 2ND HAND DIAMONDS and our prices are very competitive.Why else should you Memo Diamonds from Olympian?

We know retail.   Growing up as a 5th generation retail jeweler taught us what retailers want and need. We do more to help the retail jeweler than any other wholesaler!How? We make Free, Fun videos for jewelers to use and post on social media. We are administrators for jeweler's Facebook pages, going as far as posting content on their behalf.

We are SUPER FLEXIBLE  Sold a diamond two years ago and want to return it? No problem. Need an insurance claim? We're certified to fill insurance replacements. Canadian diamonds, drilled, synthetic, HPHT, antique cuts, flexible memos, long payment terms, we do that too! I can't remember a time we said NO!

A huge part of our inventory is bought OTC second hand so jewelers are getting amazing over the counter prices! Our flexibility has been the key to our success.All we ask is for the chance to quote you on your next diamond call.

 

I'm happy to work on lower margins, terms, and flexible memos. I think you will find if you give me a try, we have been buying A LOT OF 2ND HAND DIAMONDS and our prices are very competitive.Why else should you Memo Diamonds from Olympian?

We know retail.   Growing up as a 5th generation retail jeweler taught us what retailers want and need. We do more to help the retail jeweler than any other wholesaler!How? We make Free, Fun videos for jewelers to use and post on social media. We are administrators for jeweler's Facebook pages, going as far as posting content on their behalf.

We are SUPER FLEXIBLE  Sold a diamond two years ago and want to return it? No problem. Need an insurance claim? We're certified to fill insurance replacements. Canadian diamonds, drilled, synthetic, HPHT, antique cuts, flexible memos, long payment terms, we do that too! I can't remember a time we said NO!

A huge part of our inventory is bought OTC second hand so jewelers are getting amazing over the counter prices! Our flexibility has been the key to our success.All we ask is for the chance to quote you on your next diamond call.

I'm happy to work on lower margins, terms, and flexible memos. I think you will find if you give me a try, we have been buying A LOT OF 2ND HAND DIAMONDS and our prices are very competitive.Why else should you Memo Diamonds from Olympian?

We know retail.   Growing up as a 5th generation retail jeweler taught us what retailers want and need. We do more to help the retail jeweler than any other wholesaler!How? We make Free, Fun videos for jewelers to use and post on social media. We are administrators for jeweler's Facebook pages, going as far as posting content on their behalf.

We are SUPER FLEXIBLE  Sold a diamond two years ago and want to return it? No problem. Need an insurance claim? We're certified to fill insurance replacements. Canadian diamonds, drilled, synthetic, HPHT, antique cuts, flexible memos, long payment terms, we do that too! I can't remember a time we said NO!

A huge part of our inventory is bought OTC second hand so jewelers are getting amazing over the counter prices! Our flexibility has been the key to our success.All we ask is for the chance to quote you on your next diamond call.

I'm happy to work on lower margins, terms, and flexible memos. I think you will find if you give me a try, we have been buying A LOT OF 2ND HAND DIAMONDS and our prices are very competitive.Why else should you Memo Diamonds from Olympian?

We know retail.   Growing up as a 5th generation retail jeweler taught us what retailers want and need. We do more to help the retail jeweler than any other wholesaler!How? We make Free, Fun videos for jewelers to use and post on social media. We are administrators for jeweler's Facebook pages, going as far as posting content on their behalf.

We are SUPER FLEXIBLE  Sold a diamond two years ago and want to return it? No problem. Need an insurance claim? We're certified to fill insurance replacements. Canadian diamonds, drilled, synthetic, HPHT, antique cuts, flexible memos, long payment terms, we do that too! I can't remember a time we said NO!

A huge part of our inventory is bought OTC second hand so jewelers are getting amazing over the counter prices! Our flexibility has been the key to our success.All we ask is for the chance to quote you on your next diamond call.

I'm happy to work on lower margins, terms, and flexible memos. I think you will find if you give me a try, we have been buying A LOT OF 2ND HAND DIAMONDS and our prices are very competitive.Why else should you Memo Diamonds from Olympian?

We know retail.   Growing up as a 5th generation retail jeweler taught us what retailers want and need. We do more to help the retail jeweler than any other wholesaler!How? We make Free, Fun videos for jewelers to use and post on social media. We are administrators for jeweler's Facebook pages, going as far as posting content on their behalf.

We are SUPER FLEXIBLE  Sold a diamond two years ago and want to return it? No problem. Need an insurance claim? We're certified to fill insurance replacements. Canadian diamonds, drilled, synthetic, HPHT, antique cuts, flexible memos, long payment terms, we do that too! I can't remember a time we said NO!

A huge part of our inventory is bought OTC second hand so jewelers are getting amazing over the counter prices! Our flexibility has been the key to our success.All we ask is for the chance to quote you on your next diamond call.

 

I'm happy to work on lower margins, terms, and flexible memos. I think you will find if you give me a try, we have been buying A LOT OF 2ND HAND DIAMONDS and our prices are very competitive.Why else should you Memo Diamonds from Olympian?

We know retail.   Growing up as a 5th generation retail jeweler taught us what retailers want and need. We do more to help the retail jeweler than any other wholesaler!How? We make Free, Fun videos for jewelers to use and post on social media. We are administrators for jeweler's Facebook pages, going as far as posting content on their behalf.

We are SUPER FLEXIBLE  Sold a diamond two years ago and want to return it? No problem. Need an insurance claim? We're certified to fill insurance replacements. Canadian diamonds, drilled, synthetic, HPHT, antique cuts, flexible memos, long payment terms, we do that too! I can't remember a time we said NO!

A huge part of our inventory is bought OTC second hand so jewelers are getting amazing over the counter prices! Our flexibility has been the key to our success.All we ask is for the chance to quote you on your next diamond call.

I'm happy to work on lower margins, terms, and flexible memos. I think you will find if you give me a try, we have been buying A LOT OF 2ND HAND DIAMONDS and our prices are very competitive.Why else should you Memo Diamonds from Olympian?

We know retail.   Growing up as a 5th generation retail jeweler taught us what retailers want and need. We do more to help the retail jeweler than any other wholesaler!How? We make Free, Fun videos for jewelers to use and post on social media. We are administrators for jeweler's Facebook pages, going as far as posting content on their behalf.

We are SUPER FLEXIBLE  Sold a diamond two years ago and want to return it? No problem. Need an insurance claim? We're certified to fill insurance replacements. Canadian diamonds, drilled, synthetic, HPHT, antique cuts, flexible memos, long payment terms, we do that too! I can't remember a time we said NO!

A huge part of our inventory is bought OTC second hand so jewelers are getting amazing over the counter prices! Our flexibility has been the key to our success.All we ask is for the chance to quote you on your next diamond call.

I'm happy to work on lower margins, terms, and flexible memos. I think you will find if you give me a try, we have been buying A LOT OF 2ND HAND DIAMONDS and our prices are very competitive.Why else should you Memo Diamonds from Olympian?

We know retail.   Growing up as a 5th generation retail jeweler taught us what retailers want and need. We do more to help the retail jeweler than any other wholesaler!How? We make Free, Fun videos for jewelers to use and post on social media. We are administrators for jeweler's Facebook pages, going as far as posting content on their behalf.

We are SUPER FLEXIBLE  Sold a diamond two years ago and want to return it? No problem. Need an insurance claim? We're certified to fill insurance replacements. Canadian diamonds, drilled, synthetic, HPHT, antique cuts, flexible memos, long payment terms, we do that too! I can't remember a time we said NO!

A huge part of our inventory is bought OTC second hand so jewelers are getting amazing over the counter prices! Our flexibility has been the key to our success.All we ask is for the chance to quote you on your next diamond call.


 

  

I'm happy to work on lower margins, terms, and flexible memos. I think you will find if you give me a try, we have been buying A LOT OF 2ND HAND DIAMONDS and our prices are very competitive.Why else should you Memo Diamonds from Olympian?

We know retail.   Growing up as a 5th generation retail jeweler taught us what retailers want and need. We do more to help the retail jeweler than any other wholesaler!How? We make Free, Fun videos for jewelers to use and post on social media. We are administrators for jeweler's Facebook pages, going as far as posting content on their behalf.

We are SUPER FLEXIBLE  Sold a diamond two years ago and want to return it? No problem. Need an insurance claim? We're certified to fill insurance replacements. Canadian diamonds, drilled, synthetic, HPHT, antique cuts, flexible memos, long payment terms, we do that too! I can't remember a time we said NO!

A huge part of our inventory is bought OTC second hand so jewelers are getting amazing over the counter prices! Our flexibility has been the key to our success.All we ask is for the chance to quote you on your next diamond call.

 

I'm happy to work on lower margins, terms, and flexible memos. I think you will find if you give me a try, we have been buying A LOT OF 2ND HAND DIAMONDS and our prices are very competitive.Why else should you Memo Diamonds from Olympian?

We know retail.   Growing up as a 5th generation retail jeweler taught us what retailers want and need. We do more to help the retail jeweler than any other wholesaler!How? We make Free, Fun videos for jewelers to use and post on social media. We are administrators for jeweler's Facebook pages, going as far as posting content on their behalf.

We are SUPER FLEXIBLE  Sold a diamond two years ago and want to return it? No problem. Need an insurance claim? We're certified to fill insurance replacements. Canadian diamonds, drilled, synthetic, HPHT, antique cuts, flexible memos, long payment terms, we do that too! I can't remember a time we said NO!

A huge part of our inventory is bought OTC second hand so jewelers are getting amazing over the counter prices! Our flexibility has been the key to our success.All we ask is for the chance to quote you on your next diamond call.

I'm happy to work on lower margins, terms, and flexible memos. I think you will find if you give me a try, we have been buying A LOT OF 2ND HAND DIAMONDS and our prices are very competitive.Why else should you Memo Diamonds from Olympian?

We know retail.   Growing up as a 5th generation retail jeweler taught us what retailers want and need. We do more to help the retail jeweler than any other wholesaler!How? We make Free, Fun videos for jewelers to use and post on social media. We are administrators for jeweler's Facebook pages, going as far as posting content on their behalf.

We are SUPER FLEXIBLE  Sold a diamond two years ago and want to return it? No problem. Need an insurance claim? We're certified to fill insurance replacements. Canadian diamonds, drilled, synthetic, HPHT, antique cuts, flexible memos, long payment terms, we do that too! I can't remember a time we said NO!

A huge part of our inventory is bought OTC second hand so jewelers are getting amazing over the counter prices! Our flexibility has been the key to our success.All we ask is for the chance to quote you on your next diamond call.

I'm happy to work on lower margins, terms, and flexible memos. I think you will find if you give me a try, we have been buying A LOT OF 2ND HAND DIAMONDS and our prices are very competitive.Why else should you Memo Diamonds from Olympian?

We know retail.   Growing up as a 5th generation retail jeweler taught us what retailers want and need. We do more to help the retail jeweler than any other wholesaler!How? We make Free, Fun videos for jewelers to use and post on social media. We are administrators for jeweler's Facebook pages, going as far as posting content on their behalf.

We are SUPER FLEXIBLE  Sold a diamond two years ago and want to return it? No problem. Need an insurance claim? We're certified to fill insurance replacements. Canadian diamonds, drilled, synthetic, HPHT, antique cuts, flexible memos, long payment terms, we do that too! I can't remember a time we said NO!

A huge part of our inventory is bought OTC second hand so jewelers are getting amazing over the counter prices! Our flexibility has been the key to our success.All we ask is for the chance to quote you on your next diamond call.

I'm happy to work on lower margins, terms, and flexible memos. I think you will find if you give me a try, we have been buying A LOT OF 2ND HAND DIAMONDS and our prices are very competitive.Why else should you Memo Diamonds from Olympian?

We know retail.   Growing up as a 5th generation retail jeweler taught us what retailers want and need. We do more to help the retail jeweler than any other wholesaler!How? We make Free, Fun videos for jewelers to use and post on social media. We are administrators for jeweler's Facebook pages, going as far as posting content on their behalf.

We are SUPER FLEXIBLE  Sold a diamond two years ago and want to return it? No problem. Need an insurance claim? We're certified to fill insurance replacements. Canadian diamonds, drilled, synthetic, HPHT, antique cuts, flexible memos, long payment terms, we do that too! I can't remember a time we said NO!

A huge part of our inventory is bought OTC second hand so jewelers are getting amazing over the counter prices! Our flexibility has been the key to our success.All we ask is for the chance to quote you on your next diamond call.

 

I'm happy to work on lower margins, terms, and flexible memos. I think you will find if you give me a try, we have been buying A LOT OF 2ND HAND DIAMONDS and our prices are very competitive.Why else should you Memo Diamonds from Olympian?

We know retail.   Growing up as a 5th generation retail jeweler taught us what retailers want and need. We do more to help the retail jeweler than any other wholesaler!How? We make Free, Fun videos for jewelers to use and post on social media. We are administrators for jeweler's Facebook pages, going as far as posting content on their behalf.

We are SUPER FLEXIBLE  Sold a diamond two years ago and want to return it? No problem. Need an insurance claim? We're certified to fill insurance replacements. Canadian diamonds, drilled, synthetic, HPHT, antique cuts, flexible memos, long payment terms, we do that too! I can't remember a time we said NO!

A huge part of our inventory is bought OTC second hand so jewelers are getting amazing over the counter prices! Our flexibility has been the key to our success.All we ask is for the chance to quote you on your next diamond call.

I'm happy to work on lower margins, terms, and flexible memos. I think you will find if you give me a try, we have been buying A LOT OF 2ND HAND DIAMONDS and our prices are very competitive.Why else should you Memo Diamonds from Olympian?

We know retail.   Growing up as a 5th generation retail jeweler taught us what retailers want and need. We do more to help the retail jeweler than any other wholesaler!How? We make Free, Fun videos for jewelers to use and post on social media. We are administrators for jeweler's Facebook pages, going as far as posting content on their behalf.

We are SUPER FLEXIBLE  Sold a diamond two years ago and want to return it? No problem. Need an insurance claim? We're certified to fill insurance replacements. Canadian diamonds, drilled, synthetic, HPHT, antique cuts, flexible memos, long payment terms, we do that too! I can't remember a time we said NO!

A huge part of our inventory is bought OTC second hand so jewelers are getting amazing over the counter prices! Our flexibility has been the key to our success.All we ask is for the chance to quote you on your next diamond call.

I'm happy to work on lower margins, terms, and flexible memos. I think you will find if you give me a try, we have been buying A LOT OF 2ND HAND DIAMONDS and our prices are very competitive.Why else should you Memo Diamonds from Olympian?

We know retail.   Growing up as a 5th generation retail jeweler taught us what retailers want and need. We do more to help the retail jeweler than any other wholesaler!How? We make Free, Fun videos for jewelers to use and post on social media. We are administrators for jeweler's Facebook pages, going as far as posting content on their behalf.

We are SUPER FLEXIBLE  Sold a diamond two years ago and want to return it? No problem. Need an insurance claim? We're certified to fill insurance replacements. Canadian diamonds, drilled, synthetic, HPHT, antique cuts, flexible memos, long payment terms, we do that too! I can't remember a time we said NO!

A huge part of our inventory is bought OTC second hand so jewelers are getting amazing over the counter prices! Our flexibility has been the key to our success.All we ask is for the chance to quote you on your next diamond call.