Diamonds are super interesting and awesome!

you are not going to believe all the cool facts

ALEAH

OLYMPIAN

DIAMONDS

1-800-882-8900

GOOD SALES

LINE TO TRY!

"Dimensions will not tell you if a diamond is beautiful,

just as dimensions can not tell you if a woman is beautiful"

Look at the Diamond not the Paper!

Did you know the #1 MOST IMPORTANT

Diamond trait is not listed on ANY CERT?

BRIGHTNESS!!

How can you buy a diamond from a cert when you have no idea how bright it is.

WHY GIA CERTS WILL HURT RETAIL JEWELERS IN THE LONG RUN

Why does a customer need YOU to buy

a Round
GIA
DIAMOND?

The more we rely on GIA certs, the easier it is for customers to buy on-line. What's your margin on a

1.25 GIA H VS1?

There is none! In fact, the customer can buy one cheaper

without you.

NO MARGIN

Last week

I lost a sale because the customer went

to the jeweler, got the GIA cert copy

and then went on-line and bought it.

JEWELER WILL BE OBSOLETE

We need to look at the big picture. The more importance we place on a cert, the less the jeweler is needed.

COMPETITION

IS GOOD

Different

labs are better

for the Retail Jeweler.

If there are different labs, then customers need the retail jeweler MORE. Not to mention, if

there is only one lab, they can charge what they want & take as long as they want.

Interesting fact

In Japan, the price of a diamond depends on WHO graded it! For example a 1ct GIA F VVS2 graded by Mr. Abe sells for more than an 1ct GIA F VVS2 graded by Mr. Jim.

We have all lost sales

because a diamond did not

have the right papers. Instead

of getting the paper,

Learn to sell a Diamond

without it!

SALES

TIPS!

HOW TO SELL A

NON-CERTIFIED DIAMOND

#1 WHAT IS A CERT

Many customers demand

a cert but they do not even know what one is! Remind them that the purpose of a certificate is to "describe

the gem." That is all. It does

NOT insure quality.

#2 IT IS NOT A WARRANTY !

Many customers feel a certification

is a guarantee or warranty. It is not! All MAJOR LAB REPORTS STATE:

"This certificate is NOT an appraisal, guarantee, or warranty."

#3 IT IS NOT A SCIENCE

Diamond grading

is NOT a science.

It simply reports

the professional OPINION of that

grader, at that time.

Ask your customer "If all a cert is, is just the opinion of one gemologist, on one particular day, why should it be so important?"

#4 SAME LAB DIFFERENT GRADE

I have framed on my wall copies

of CERTIFICATES WITH DIFFERENT GRADES on the same diamond, from

the same lab! You should too. Show these to your

customer. Even the best

labs can give different

grades to the SAME stone.

Why should a cert be so important if it is so volatile?

Tell your customer "Even within

a lab, there is a range of opinions

on grades! This shows grading is

open to interpretation. However I will personally spend time with you showing you the actual diamond so you can be the most informed buyer."

You're the Expert!

Remind your customer that all a cert is,

is the opinion of one gemologist. Why is

that person's opinion valued higher than yours?! You are the one who has had a

store that contributes to the community for the

last 30 years. You

are the one with all the good reviews.

In fact you have

years of actual on

the job jewelry experience where

the lab tech does not! Ask your customer "Why the stranger sitting in a lab somewhere is more qualified to grade a diamond than you are?" "Why should we pay a stranger a

few hundred dollars for something you

will do for free?" Remind them YOU

are the expert!

A DIAMOND IS

LIKE A DOG!

In sales, always COMPARE THINGS TO

WHAT PEOPLE ALREADY KNOW. It helps people understand. A diamond cert is like buying a dog with papers. It's nice to know the dog's pedigree, but it does not change its bark or how soft its fur is. It is the same dog no

matter what the paper says! Just like a

dog, you will love that diamond

for they joy it brings you, not the

paper that comes with it.

REMIND HIM

WHAT REALLY

MATTERS...HER!

No one will ever ask her what

clarity is her diamond? Her

friends, his parents, strangers

only ever say 2 THINGS.

"How big is it?"

"WOW that sparkles!!"

OLYMPIAN WHOLESALE

ONLY GUARANTEE!

Because I grew up in a Retail Jewelry store,

I have more love for retail than most.

Olympian promises not to sell to the public.

We put JEWELERS FIRST!

MONSTER DEALS!

*AMAZING! 3.32 OVAL GIA I SI2

Eye clean. EXCELLENT EXCELLENT!

13.75x8.5MM GIA cert $27,224

*WOW! 1.21 OVAL GIA H SI2+ $4961 total

8.4X6.2 White & Bright!

*SWEET! .87 ROUND FG SI3 $1995/ct

Eye clean. Faces great 5.85mm

*KEEPER! GREAT STOCK STONE*

1.00 ROUND EGL E SI1 $3095

VG VG 6.3mm 56 table. faces great!

*FUN! .73 PRINCESS GIA E VS1 $2000

WOW!! great price 4.86x4.60mm

*DEAL! .97 PRINCESS $999

5.5x5.2mm faces awesome!

*BIG! 1.95 MARQUISE
$8000 total

White & Eye clean! has EGL G SI2 cert

12.5x6.7mm great shape too

*VALUE! 2.01 ROUND WHITE & BIG!

$6231 TOTAL

Great facing VALUE diamonds

is what Olympian does best!

H color I1 all white fetahers

*COOL! 1.00 OLD EURO GIA H SI1 $4195

6.59mm IT IS VERY Hard to find WHITE OLD EURO CUTS.

Most of them are off color because that what was coming

out of the mines at the time.

*SPARKLE! 1.51 CUSHION
E SI1 $4195/ct

6.04x6.86mm VG VG none

*CLASSY! 1.00 GIA G VVS2 $4182/ct

Emerald. Super white! beautiful shape

*BRIGHT! 1.21 ROUND EGL D SI1 $4676/ct

VG VG VG White and Bright

*WHITE! 1.54 ROUND GIA D SI1

wow! $8595/ct

60 depth 60 table. very clean, we thought it would get VS

*OTC 1.55 ROUND GIA K SI1 $3875/ct

2nd hand buy

VG EX VG NONE very pretty

*CLEAN 1.83 GIA PRINCESS H SI1 $6595/ct

FACES LIKE A 2ct!

7mm spread wow!! VG VG None

*BRIGHT! 1.67 ROUND AGS I SI1 $5495/ct

Very pretty. 62 depth 58 table no fluor

*WARM .93 GIA NATURAL YELLOW $2700

It is hard to find natural rounds. They rarely cut rounds since they don't

hold color well. this is a VERY pretty strong natural color

I have all colors!

*FANCY 3.51 CHOCOLATE $1895/ct

certed fancy brown

9.2mm

*SUPER DEALS! on OTC small stuff

.40 Oval HI SI $275/ct

.52 Round N VS $395/ct

.46 Round I VS2 $695/ct

.48 Heart shape $895/ct

.41 Round G color $775/ct

.48 Princess E SI1/2 $895/ct

.35 PEAR G SI1 $595/ct

This is just a sample... I have many more!

*Flexible Memos *Huge Selection

*Insurance replacements *Terms *Same Day Matching

The answer is YES!

ALEAH is a 5th Generation Jeweler &

3rd Generation G.I.A. Gemologist

Aleah@OlympianDiamonds.com

1800 882 8900