Jewelers, you want to get people talking about your store? Then give customers something to talk about
 Jewelers, you want to get people talking about your store? Then give customers something to talk about
 Jewelers, you want to get people talking abo
ut your store? Then give customers something to talk about


5 STEPS TO WIN GOOGLE!!!


 

The 1st thing men do when they 

want a diamond is go to Google. 

Follow these 5 easy steps to make sure 

you come out on top!

 

 

  

YOUR PHONE NUMBER! 

Did you know 70% of people who do a mobile search are Looking For Your Phone Number!! Your phone number should be HUGE & on TOP.

 

 

 

BIG CHANGES!

Google is now changing how it RANKS your website. If your website is not responsive, it will be pushed to the bottom of the list! Make sure your website is responsive today. 

 

couple-computer-banner.jpg  

 

   

LOCAL IS WINNING! 

Did you know the number of LOCAL 

RETAIL searches has DOUBLED in last year! 
Google's new ranking puts local first!

What does this mean for you?
It means it's easier for you to beat the 
big chains! Your $1,000 in ads is more 
effective than Blue Nile's $35 million.
Forget trying to reach everyone. Be 
the best at reaching a 40 mile radius. 


 


 

 

 TRACKING SUCCESS

O.K. so you decided to pay for Google ad words, 

but how do you know your dollars are working? 

It is easier than you might think to track success. 

It's called Google Analytics. It will tell you 

how long people stayed on your website 

and how many pages they clicked. There is 

a number called Bounce Rate, which tells you

how many people clicked but then left immediately. 

Don't just look at how many visitors you have.

To measure REAL traffic, use Google Analytics. 

 

 

 

 

COST $$

Use a tool called GOOGLE KEY WORD PLANNER. This will tell you how much it will

cost you 'per click' to buy certain words. 

 

Bonus Tip! 

Make sure to buy your own name so a competitor doesn't come up first when someone searches for YOU!


 

  





v


NEED 
HELP WITH GOOGLE?
google

Want help getting

 listed higher 

on Google?

 

Don't just pay

 anyone to do this. 

Make sure they are a registered 

"Google Partner." 

These are companies approved and 

scrutinized by 

Google.

  man w hand out

SMART AGE 

MARKETING

presented at the

 Chicago InStore 

show and they

 might be 
a good choice. 
Check them out

 here: SMART AGE









 









Serving Delicious Diamonds for You!



Yum!  1.39 OVAL GIA F SI2++ $4995/ct
Long adn So nice! No bow tie
55 depth HUGE LOOK! 

 
Yum! 1.01 ROUND EGL USA G I1 ONLY $795!!
BRIGHT! 1.02 G I1 Pre-cert only
61 depth 57 table
Great buy!
We have lots of jewelers who use these low priced diamonds to get people in the door.


Yum! 2nd Hand/OTC Over The Counter Marquise!!
Almost all of our marquise
are bought from jewelers like You. 
Call or email for great prices
marquise stock pic

Tasty Deals on 2ct ROUNDS!
We need to MOVE some 2cts
Extra Special $ Price w/ mention of this ad.
 
*2.01 AGS E SI1 super white clean ideal $19,900 total
*1.91 EGL F SI2 IDEAL 8.4mm HUGE! VG VG $9300 total 
*2.02 EGLUSA F SI3 EYE CLEAN!! Love it $10,900 total 
*2.01 GIA H SI2+ clean & WHITE EX CUT GRADE $15,666 
*2.01 GIA H VS1 Awesome Price. 2nd hand buy $19,585 
*2.00 EGL H VS1 XXX Super Bright! $11,395 total
*1.90 K SI2 great buy!! top light brown $4800 total
*2.01 ROUND H I1/2 faces great White $6431 total

 



Yum! 1.91 ASCHER K VVS ONLY $6700 total!
HUGE 7.3mm Looks like a 2.20!


Yum! .91 ROUND GIA H I1 $3482/ct
Excellent Excellent!
6.3mm  GIA

Yum! 3.07 ROUND F color $4995/ct
IDEAL CUT all white feathers. 

dia taco

Yum! 1.20 RADIANT GIA F SI2+ $3495/ct
Great Great Great price
Eye clean WOW! VG VG
6.7x5.6mm



Yum! 1.34 PEAR HUGE!! GIA H VS2 $3895/ct!!
Great Price. Love the shape
10x6mm Huge! Faces like a 2ct!
 

Yum! 
DELICIOUS CHOCOLATE COLORED 
DIAMONDS!
 
.47 Light Brown Round $625/ct
.50 Light Brown Round $425/ct
1.03 Dark Brown Round $695/ct
1.41 GIA Brown Round $2195/ct
3.51 Brown Round Diamond $1895/ct





Aleah at Olympian Diamonds
3rd Generation G.I.A. gemologist
5th Generation Jeweler
1800-882-8900

 I Buy Diamonds too! 


 

 Gemology. Volume 33 Issue 4

A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds
Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley

 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance.
'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.

In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.

The Impact of Fluorescence in Diamonds: A Different Research Perspective
William E. Boyajian

The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

 

The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

 

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

 

The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry

 

 Gemology. Volume 33 Issue 4

A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds
Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley

 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance.
'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.

In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.

 

The Impact of Fluorescence in Diamonds: A Different Research Perspective
William E. Boyajian

The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

 

The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

 

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

 

The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry

 


 

 

 

I

























  
 

 Gemology. Volume 33 Issue 4

A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds
Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley

 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance.
'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.

In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.

The Impact of Fluorescence in Diamonds: A Different Research Perspective
William E. Boyajian

The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

 

The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

 

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

 

The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry

 

 Gemology. Volume 33 Issue 4

A Contribution to Understanding the Effect of Blue Fluorescence on the Appearance of Diamonds
Thomas M. Moses, Ilene M. Reinitz, Mary L. Johnson, John M. King, and James E. Shigley

 

The presence of fluorescence in diamonds has been for some time a subject of controversy in the trade.

GIA Gem Trade Laboratory (GIA GTL) researchers designed a visual experiment to study the effect of fluorescence on diamond appearance.
'Observers in this study found blue fluorescence to have, at best, a subtle effect on color appearance and transparency,' said Thomas Moses, GIA GTL vice president of identification. The

study's results indicated that average observers, like those in the jewelry buying public, saw no

systematic differences in color or transparency with fluorescence.

In general, the strength of fluorescence had no perceptible effect on the color appearance of diamonds viewed table-down. In the table-up position, diamonds with strong fluorescence were reported to have a better color appearance than those with less fluorescence. This study challenges the industry notion

that fluorescence has a negative effect on better-color diamonds. GIA's result supports considering each individual diamond on its own visual merits.

 

The Impact of Fluorescence in Diamonds: A Different Research Perspective
William E. Boyajian

The effect of ultraviolet fluorescence on diamond appearance has been hotly debated for at least the past decade.  With great conviction, some say that blue fluorescence of different strengths typically enhances a diamond's overall appearance. Others, as convincingly, say that it has a negative effect. To address this controversy, researchers at the GIA Gem Trade Laboratory conducted an experiment on the effects of long-wave ultraviolet radiation on the color appearance and transparency of gem diamonds.

 

The study's results support the age-old belief that strong or even very strong blue fluorescence can improve appearance rather than detract from it, especially in diamonds with faint yellow body color.

 

While the apparent benefits of blue fluorescence are less obvious in colorless to very near-colorless diamonds, they still were evident in the study.  This should bring into question the trade's lower 'bid' prices for moderate to highly fluorescent diamonds in the better colors.

 

The science of gemology is not just about spectral analysis. It is also about dispelling (or, in some cases, confirming) beliefs that have been perpetuated over the years, and about separating bias and tradition from reality in the gem industry

 


 

 

 

I