Warning: This Jewelry is not for everyone





 YOU CAN'T HAVE THAT! 
How much more do you want 
something you can't have? It's just human nature. So is sales. Sales is emotion. A great way to create desire is through rarity and exclusiveness.




THIS JEWELRY IS 
NOT FOR YOU

Have you ever wanted something more, 
as soon as you found out you could not have it? How good do you feel when you got the last one? Bloomingdales used this technique to make customer's feel more exclusive. The only carried a shoe in size 9 or they will only stocked 1 of a certain purse.  Many brands have failed because they became too accessible to everyone. Waterford crystal was once exclusive, but once you could buy it at the outlet malls, people no longer wanted it. How can you promote rareness in your store?

  
 


MEN ONLY
If you saw a new product, you might not think anything of it. What if you were told you COULD NOT HAVE IT? Well then you would want it!!   Excluding some one always gets people's attention. Marketing is all about attention right? Maybe think about giving this marketing technique a try.




 

THE JEWELRY CLUB 
Jewelry sales are 100% emotional. Many people buy jewelry to feel like they are members of an exclusive club. When people buy a Rolex watch, they feel they are joining a club of upper class people. Troll beads gets hundreds of women together at bead parties to talk about their beads.  Everyone wants to feel like they belong. Can you create that club feeling to help increase your repeat customers? 
 
 


I know a jeweler who, when a woman came in looking for a specific ring last week, said it was on hold for someone else, even though technically it wasn't. She left distraught. Later he called to tell her she could have it. Im not suggesting you do this, but just think about this: How much more
do you think she enjoys that ring every day knowing   she almost could not have it? 



  








 Aleah
 
Olympian 
Diamonds
1-800-882-8900


COME FIND ME AT 
THE CHICAGO 
INSTORE SHOW 
AND I WILL GIVE 
YOU A V.I.P.
TREAT!
gift


 

 

 

 

V.I.D.

Very Important
DIAMOND!
hil
Why not post
 a VIP 
Diamond 
of the week
on Facebook?
I will even 
do it for you!

 



HAVE A
V.I.P.
$100
SPECIAL
EACH
 MONTH!!
 
There are 
programs already
 in place to 
help you!
Email me for
details
  

 

 

 

 

 

 

USE DIAMOND

RARITY TO HELP SELL

 

Less than 1% of 

women will ever 

wear a diamond of 

one carat or larger. Of 

a million diamonds, only 1 will be a gem quality one carat. 

  

 **Email Aleah for 
a Free Mini Book
telling the rarity 
of diamonds.

 

 




HELPING OTHERS  

 

A portion of our Diamond sales go to help fight Blindness

  
VIP PICTURES
Diamond
Anyone know where I can get a camera to do this?

 

  

 

 

 


 

 


 

Very Important Diamonds!

     

 

 

*.95 ROUND GIA H VS2 $4995/ct

6.4mm EX EX GIA 

TRIPLE EX!!!

 

 

*.64 RADIANT F color $1244/ct

Beautiful! Long! 6x4.2mm

KILLER CUT 

 

 

*.90 OVAL GIA H SI1 $2691/ct

7.3x5.3mm 60 table looks great!

 

 

*Diamond Tennis Bracelet

White gold channel set 3ctw Only! $1422

 

 

*Diamond Tennis Bracelet

Super cool clasp! 2.10ctw $1677 total 

 

 

1.01 CUSHION GREAT CUT! $2197/ct

6.05x5.4mm Love it. Faces clean. F color

  

  

*.52 HEART only $468 net

very pretty shape, nice i1 5.5mm

 

 

*1.25 ROUND EGL F SI1 BRIGHT!!! $3893/ct

Super bright & Eye clean

 

  

*1.97 DIAMOND STUDS $3396 net

Bright pretty earrings. Great match

 

*1.50 PRINCESS AGS H VS1 $4495/ct

Great price! EX VG none 6mm

 

*2.08 EMERALD AGS H VS2 $5993/ct

8.7x6.4mm IDEAL!

emerald 3 stone  

 

*1.06 GIA YELLOW CUSHION $3333/ct

GIA fancy yellow! 5.5mm Square

 

 

*1.01 GIA ANTIQUE CUSHION GIA! $2444

HUGE!! 50 depth 6.7x6.15mm

1.01 GIA I SI2 Eye clean

 

*1.34 ctw TRILLIAN PAIR G SI1 $1774/ct

Great price for over 1ct!

trill stocktrill stock 

*1.50 Marquise F color $2992/ct

super bright 11.1x5.8mm

 

*2.14 ROUND G color $4500 total!

Looks Awesome. Why so cheap? It is clarity enhanced, but who cares? 

If you fully disclose treatment everyone is happy, and you can 

make a nice profit.


 

*.63 ROUND AGS H VS2 $1998/ct

5.75mm Huge look! VG G None

 

 

 


  
I bend over backwards to get YOU the most 
 Beautiful Diamonds at the BEST price!  
 bend 

 

 

 

 

 

    diamond queen
5th Generation Jeweler 
3rd Generation GIA Gemologist
ALEAH 
1-800-882-8900