HOW TO BE

  THE 

  BEST

  JEWELER!    

 

 

       

   

 
 
At the age of only 36, U.S. Navy Commander Michael Abrashoff took the WORST performing ship and, in only 18 months, made it the BEST performing ship in the Pacific!

HOW DID HE DO IT?
Cmdr. Abrashoff  changed company culture. One step in doing this was to change how people greeted one another. Cmdr. Abrashoff instructed his men to greet everyone with a hand shake and say "Welcome to the Best Damn Ship in the Navy!"
 
GENIUS! Imagine if your employees started out each day saying to each other "Welcome to the best damn jewelry store in America!" Your whole day would be more positive. More productive.  You could even greet customers saying "Hello. Welcome to the Best Jewelry store in America" 

 

 

 

 

SALES TIP:
BE AWESOME AT 1 THING!
 
If you claim to be good at everything it's harder to get people's attention, but if you claim 1 THING such as "The World's Fastest Ring-Sizer" or "Lord of Emeralds" people will believe it and remember it.
Pick one thing and OWN IT!

So you want
to be 
#1 in town for Bridal? 
cake
1. Start Acting Like You Are #1!
   Invest in more diamonds, more prototypes, more selection, and more time thinking about bridal. Have fun events. Have contests for the best proposal stories. Have brides post their rings on your Facebook page.  Act like the #1 place 
for bridal and you will become it. 
2. Claim to Be #1!
 The more you claim something is true, the more you convince yourself it is true, and the more it becomes true. The more you claim to be the #1 place for bridal, the more you and your staff will start acting like it! 


 
 
 

  





"Leroy gave me 
this ring, or as I 
like to call it the 
HOPELESS DIAMOND!"




WE BUY MARQUISE!
Don't turn AND Diamond 
selling customer away! 
Call me! I will buy it.
1800-882-8900


 

YOUR DIAMOND
CONCIERGE!






 

 

 


GIVE HER A BIG BANG
FOR HER BUCK!
 
MY SPREADY-EST DIAMONDS!
These Diamonds are cut to 
LOOK BIG


Big Look! .71 ROUND EGL USA! E SI1 $2872/ct
USA! USA! EX EX none 59 depth!

 

Big Look! 1.00 ROUND GIA G VS2 $4775/ct
58 depth. VG G none. Great Value

Big Look! .96 OVAL G SI2 $2892/ct
Eye Clean. Long, Big Look. 7.85x5.75mm



Big Look! .77 CUSHION E VS2 $2500 total
Huge Look! This spreads like a 1.10!
5.85mm Square.

Big Look! 1.06 PRINCESS GIA G SI1 $4675/ct
64 DEPTH! 5.9MM square VG VG none
gorgeous! looks like a 1.20
 
Big Look! 1.21 PRINCESS GIA H SI1 $4795/ct
6.17x6.07mm 62 depth! Beautiful


Big Look! 1.33 LONG CUSHION AGS G SI2 $4095/ct
Sell as a Radaint or for any LONG diamond call you get. 
61 depth! Huge look Eye clean
 7.25x6mm

Big Look! 1.52 OVAL GIA E SI2+ $5895/ct
Gorgeous shape. Eye clean 9.23x6.66mm



Big Look! 2.79 ROUND GIA G SI1 9.2mm!
Huge look! Measures like a 3+ 

Big Look! 1.22 ROUND GIA F SI1 HUGE! $6925/ct
7.17mm Wow Eye clean 
our round
 
Big Look! 1.56 ROUND GIA K SI2 EXCELLENT
$6500 total 7.56mm 59.7 depth Eye clean 
EX VG EX None




Big Look! Vintage Pin GH VS Only $4995!!
Center alone is worth the $5k.
 It is a 6.7mm! G VS1 OLD Euro. 
approx 4 carats of diamonds

Big Look! 1.00 OLD EURO HUGE!!! $2444/ct
6.9mm L VS1. Really Pretty


Big Look!
2.30 MARQUISE $9188 total 
2.30 EGL F SI2 Faces clean!
Great Shape 15x7!

Big Look! 1.00 PEAR EGL D SI1 $2997/ct
EX EX 9x6  52 depth!
Super BIG Super Pretty! 

 

Big Look!
1.30 EMERALD GIA F VVS2 $5198/ct
Great Price! 2nd hand buy
62 depth!!
emerald cut

Big Look!  3.64 EMERALD G color!! Only $30k
Killer buy! EX EX 10.1x7.15
63 depth 
 

Big Look! 1.90 ROUND K SI2 only $4000 TOTAL!!
Over the Counter OTC 2nd hand buy!
Clean Face. 8mm!



 



 

 


OLYMPIAN BUYING GROUP
 
Lot's of jewelers like being members of jewelers groups 
because of the CHECK $$$ they get at the end of year
(even though it's taxed). Open an Olympian Savings 
Account and we can do the same! 
Call or email for details

 



 

 

   

   

CALL OR EMAIL FOR ALL DIAMONDS
1-800-882-8900
All emails answered in 
 5 MINUTES!

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