Do you love jewelry? jewelry is the greatest. It makes you feel beautiful, rich, sexy

Happy Valentine's Day

ALEAH

Olympian

DIAMONDS

1 800 882 8900

SELL JEWELRY CLEANER WITH FREE REFILLS

FOR LIFE

This will get them coming back through your door and keep them seeing your name on the cleaner.

Great for Valentine's!

.83ct YELLOW HEART!

Only $1220 total

7mm Huge look!

Treated color, but color

looks natural

Romancing

The Stone

When we reduce a diamond to letters & numbers we take

away beauty,

romance, and

make it easier for customers shop around. Next diamond sale try not showing the cert at all! Talk about how happy this will make her instead. You can

give all the dimensions of a woman and still

not tell is she is beautiful. Same with a diamond!

This awesome ring is for sale.

Email the designer

Loretta@lorettacastoro.com

for details

HAPPY OPPORTUNITY

DAY!

I'm writing this email two weeks before Valentine's Day in hopes to give you

a kick in the pants. Had a slow Christmas? Then do some-

thing to have an Awesome Valentines! Don't just buy gold roses and think you're done. I know jewelers who have made Valentine's day incredible. One jeweler does a huge promotion. He gives a necklace, a box of chocolates, AND a dinner, all for $99 !! How? The chocolates are high quality but a small portion, costing the jeweler $5. For the dinner, he partners with a local restaurant that cuts a deal. Gems One has a promotion where you get a Free Honeymoon with engagement ring purchase. It costs you the jeweler about $250. These days you need a REALLY GREAT OFFER to cut through all the clutter.

HAPPY GET NOTICED

DAY!

If giving a big offer is not for you, you might need to get noticed by doing something unexpected. If you want to grab people's attention you need to put things upside down when people expect them right side up. Give away something ridiculous with purchase like a tap dancing lesson or a piece of the moon. Offer 2% off purchase if they can sing all the words to the nation anthem. Both are unexpected and sure to get people talking with very little cost.

HAPPY TIME TO REACH BOYFRIEND

DAY!

There are two types of marketing.

#1 Is when you seek out the customer when they are looking for the product.

#2 The second kind is where you make them aware of you before they are shopping, so when they are ready to buy, they think of YOU!

Valentine's Day is your opportunity for the 2nd kind of marketing. Valentine's is a great day to make BOYFRIEND'S aware of you so that WHEN they are ready to shop for engagement rings they have been through your door. Do all you can to attract the boyfriends! Market to colleges or consider buying inexpensive pearl strands or silver pendants and promoting them to a YOUNGER CROWD for $25 with a free box of chocolates. You will see the returns when that BOYFRIEND becomes an engagement ring buyer.