Everybody Loves a Story!

That's why antiques are so popular.

That's why brands sell. The better you tell your story, the more sales you will make. Here is how become a better storyteller....

STEP #1 BECOME A STORY COLLECTOR

The first step in becoming a story teller is to look for the story in everything. When you are at the grocery store, think about the story behind each product. This will help you see the VALUE in the product outside the cost of its materials, and to understand why people buy what they buy.

STEP #2
ASK CUSTOMER'S THEIR STORY

When a couple wants to see rings, don't just run for the case. Ask them "Was it love at first sight?" Ask them questions that get them to tell their personal story. Stories are how we connect with people. You can also their story later to help you close the sale, by making the jewelry seem more personal to them.

STEP #3
USE STORIES TO SELL

Use the stories you collect to sell new customers! Tell the new couple that just walked in that

"You know another couple just left, they meet via an exchange student program, they could not keep their hands off this ring. Want to see it?" Or "Mrs. Johns was just here. She bought her ring here 45 years ago and still comes in every 6 months to check the prongs. Did you know we offer a life-time cleaning service?" The story helps make your service more memorable and powerful.

BONUS STORY IDEA!

Why do people love talking about what happened on Game of Thrones or Downton Abbey? Because they are emotionally involved in the story. Why don't you take advantage of that! You can have a Downton Abbey jewelry display. Put framed pictures of the characters wearing jewelry in your case. Have a Downton Abbey party. Or feature Claire Underwood's jewelry from House of cards. When women show off their jewelry they WANT a story. This gives them a story! I bet they can't wait to tell their friends their bracelet is just like the one shown on the show Nashville.

Diamonds Have Stories Too!

Use stories to sell more Diamonds.

FLEXIBLE MEMOS OK!

1.36 EURO GIA I VS1

BRIGHT! $4395/ct

This diamond was bought from a jeweler in Indiana as a 1.39. We polished it and sent it to GIA. It's hard to find a old cut this WHITE since old cuts were mined at the time were the the mines produced low color rough.

CANADIAN! .72 ROUND F SI2 EYE CLEAN $2772

Why are Canadian diamonds awesome? For one they are SUPER BRIGHT! But more importantly they come with a STORY! Each diamond can be tracked when it was mined and cut. Now that's a fun story that will help you sell it.

1.21 OVAL GIA *IT

HAS A HEART BEAT!*

This beautiful white eye clean oval also has a red garnet inclusion on the side. You cant see it without a loupe, but its pretty cool. Its like it has it's own heart beat! Now that's a fun story! 1.21 GIA Oval H SI2 $4095/ct 8.5x6.2mm

ANTIQUE PENDANT

I have jewelry too! This is a piece

I am trying to sell for a friend.

I love it. The large brown old European cut diamond at the bottom alone is worth the price

of the piece. Can be worn as a pin or necklace. Strait out of Downton Abbey. 1.50ctw of diamonds $1285

2.03 MARQUISE EGL

G SI2 ONLY!! $2695/ct !!

Joel is a very picky buyer. He can sit for hours and only buy one diamond. After a long buying meeting this was the one diamond he could not live without. Looks amazing for the price. faces clean, great shape.

1.00 ROUND GIA G VS2

-41% Off Rap! $4775

So everyone wants triple ex cut, however do they realize they are paying 15% more? A good or very good cut is still very pretty and saves hundreds. We like to provide value

this way. Plus YOU have room to make

money on them!