ALEAH

Olympian Diamonds

800 882 8900

PLEASE SHARE ANY OF THESE FREE FUNNY VIDEOS ON YOUR FACEBOOK PAGE

A Sunday Afternoon Engagement

Funny proposal

I made these for you to use in promotions. The more fun you

look the more people will

want to shop with you!

"Throw in your Ipad and we have a deal!"

It's The People Stupid!

People LOVE looking

at people. Do you

have enough

pictures of people in your store?

Have pictures

of people

enjoying jewelry.

and your

customers

will want to

ENJOY

jewelry too!

Take the
amount of
pictures of people
you have in your store
and double it!

YOUR DIAMOND'S

STORY

Olympian is always

looking for ways to help

Retail Jewelers.

So we made YOU a Fun,

FREE, Interesting book

for YOU to give YOUR customers!!

Sell Me

DIAMONDS!

handing money

I BUY DIAMONDS

FROM JEWELERS

EVERY DAY!

Call or Email me

for an over the phone

offer

Why We

Buy Jewelry?

Jewelry sales are 100%

emotional.

No one buys jewelry because they need to. In fact, jewelry is the opposite of practical!!! It's heavy and it could carry bacteria.

People buy jewelry because of the way it makes them FEEL.

Sales are 100% emotional, then are justified rationally after. People buy jewelry to feel attractive, rich,
& important.

diamond queen

HOW TO SELL EMOTION!

Sales TIPS on how to sell

using emotion

BE "LIKED"

Why is Facebook is so popular?

Because of the 'Likes'!

When your friends click that they 'like' one of your posts you feel reassured. Give your jewelry customer the same feeling as getting a 'like' on Facebook, by having multiple employees talk about how great the piece is. Or, better yet, tell the customer to take a picture of the jewelry they are thinking about and post the piece on Facebook right there in your store! I guarantee if the customer posts a picture of themselves in your jewelry on Facebook, within two minutes they will have at least three "likes" and will probably buy the piece. (Idea by Diva sales trainer Kate Peterson visit her website here)

facebook

MAKE IT ABOUT

HER !

A great way to sell emotion is to

MAKE IT ABOUT HER. Many guys can

not tell you her favorite color, but he can talk about her hobbies, her job, and her interests. Get him talking about her! This

is good for two reasons. First, it let's you know more about her taste so it becomes easier for you to know which piece of jewelry she will like most. Second it makes him realize all the many wonderful things he loves about her, prompting him to spend more.

HOW TO SELL EMOTION

TALK ABOUT

THE OCCASION

Another way to sell emotion is to MAKE IT ABOUT THE OCCASION. Talk about how special and meaningful Christmas can be. Talk about how a birthday celebrates the day a person enters this world. Talk about how lucky they are to be getting engaged and how special it is when you meet the person of your dreams. The more important the event becomes, they less the price matters.

MAKE THEM

FEEL IMPORTANT

People buy jewelry to feel important, attractive, rich. You can sell the feeling of importance by ASKING PEOPLE THEIR OPINION. Try asking your customer something like, "Oh I just finished these newspaper ads. Which do YOU like better?" Even something as simple as, "Can you hold this" can make people feel more important and more comfortable in your store.

MAKE THEM FEEL UNIQUE

Next, try to make the customer feel special by PROMOTING RARITY. Try sales lines like these to create rarity. "Only the top 1% of women own an engagement ring over a carat." "Each diamond is hand selected with you in mind." "She will have a unique piece of jewelry that you can not find anywhere else." "It takes more than 250 tons of diamond containing earth just to find a one carat rough diamond." Everyone wants to feel special. Make your customer feel unique and they will buy from you.

PEOPLE
LOVE A STORY

The final way to sell emotion is by being

a great story teller. People buy the story, not the jewelry. For many bead customer each bead represents a memory. Every piece of jewelry is a story to be treasured for generations. Each piece of jewelry in your case should have a compelling story to help aid the sale.

bend

I bend over
backwards for Jewelers!

CALL

ALEAH for DIAMONDS

1-800-882-8900

Want her this Excited?

Get her an Great Deal on a

Beautiful Diamond!

MY BEST SELLERS

1.00ct IDEAL CUT ROUNDS $1500-$2500/ct

Inexpensive rounds that look great! All white

inclusions. White! D-H color. We sell TONS of

these and you can too!!

2ctw DIAMOND STUDS $3200-$4500 Total

We take those great facing 1cts and make terrific-

looking earrings. White inclusions.

Ideal cut. Great VALUE.

2.00 ROUNDS GHI SI2/I1 $3800-$5500/ct

We have the BEST facing 2cts around!

Face clean. 8mm+

1.25-1.50 ROUNDS TERRIFIC $2500-$3500/ct

A BIG look at a great price! White and Bright.

1.00 OVAL, CUSHION, MARQUISE,

PEAR, RADIANT $2000

You don't need to spend to get a great fancy shape!

We will send you a selection $1500-$2400/ct

THEY look terrific!

1.25 ROUNDS CUSHIONS PRINCESS

$2800-$3800/ct Always white, thin, hard-to-see inclusions. Great cuts. We always stock them & we always sell them!

102 g vs2 cushion 2ct ce princess

Call or Email Aleah for ANY Diamond Need!

1-800-882-8900

Even if you NEVER BUY DIAMONDS FROM ME, I can still help YOU SELL MORE Diamonds! 5th GENERATION JEWELER 3rd GENERATION GIA GEMOLOGIST This is my #190 Newsletter! Watch Video's and Read SALES TIPS Here.