like most women, my wife just wants diamonds for Christmas. aleah the elf final

LET ME BE YOUR DIAMOND ELF!

1-800-882-8900

A BIG SIGN

Wish you had a big sign? Have your car be your sign! When parked in front of your store it helps visibility. When driven, it is like a moving billboard.

Get Off

Your BUT!

I found this 3ft tall doctor's story very inspirational. people say but I don't

have enough money, but I don't have time.

Get off your BUT!

Don't focus on what

you don't have, focus

on what you do.

fashion in bling

You're in the fashion industry right? Show customers you are trendy, hip, and thoughtful.

Its EASY with blogs and videos! Fashion Fridays shows that Siegel's

cares about fashion. What can you do to interest your fans?

FLASH SALE!

You spend months planning an event, but sometimes the best results come from being

SPONTANEOUS

Why not have a FLASH SALE?A flash sale proves the sense of urgency needed to get people off

their couch and into

your store!

HOW TO HAVE A

POP-UP SALE

The best way to do a POP-UP or FLASH SALE is via email or text. The time frame has to be very short. The shorter the time frame the greater the sense of urgency. I think a flash sale that is "for the next 3 hours" is best. Also, it needs to be enough of a discount to motivate action. The BEST PART ? When people do come, they are ready to BUY, not just look.

Be sure to
build your email base so that these flash sales are super effective. I might even suggest buying very targeted lists of email addressees or Facebook names, such as 25-35 year old single men in your area.

SOMEONE DOING
IT RIGHT

Who's doing FANTASTIC MARKETING? The Salvation Army! Last week I got an email about a POP-UP SALE . "For the next 3 hours Everything is 50% OFF!! " Guest where I went? They also specialize by having targeted deals such as "All College Students get 15% off this weekend". You could do that too! Their website is filled with fun, effectively named links like "Just in!" "Blizzard of Savings" and "Coupons Just for You!"