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GREAT MARKETING
IDEAS FROM OTHER INDUSTRIES...
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Learning Marketing Will Increase Sales!
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I heard a terrific ad for mattresses.
It was a radio ad that said;
"Every night millions of people are getting a good night sleep.Your
neighbor got a great night sleep last night. Don't YOU deserve
a good night sleep too?"
This ad was so moving because it made it seem like everyone else had something that you did not have! Peers are a huge purchasing motivator. A woman often wants a diamond BIGGER than her friend's diamond. Use peer pressure to make more sales!
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If you have not heard about LULULEMON, you will. They have established themselves as the experts in yoga clothes. They found the best instructors around the country and gave them free LuLulemon yoga clothes to wear when they taught yoga. They teach free yoga classes in their stores. All of their employees are yoga teachers.
Besides being the experts, their branding is fantastic. Their products feel hip, trendy, green. If you want to learn how to brand yourself, learn from Lulumenon. Look below at one of their bags. They have witty sayings on them to make you feel good about buying their
 product. So how is jewelry like yoga? If you establish yourself as the expert and brand yourself well, you too can be successful! |
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Inglorious Fruits and Vegetables has done something remarkable.
We throw away millions of pounds of fruit every single day. Most of it is perfectly safe to eat, it just looks weird. French supermarket Intermarché decided to re-brand these ugly produce and sold them for 30% cheaper.
They are now
selling them across the world cutting waste, and making profits. Maybe you could do a campaign to convince customers gem inclusions are beautiful? Could you sell your unusable watch gears? There are business opportunities everywhere you just need to look for them.
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YOU'RE IMPORTANT
Did you know that customers do not choose to buy a Ferrari? Ferrari CHOOSES the customer! You are selected to buy one. Every year only 7000 cars are made and they sell every car. They never advertise. You are notified if you are selected to buy one and each car is customized to the specific buyer. It takes 6 months to get a Ferrari but the wait is part of the mystique. The special features they
put in the car just for you lead to increased loyalty. Ferrari fulfills people's basic need to feel important. Find ways to make customers feel important and you will
have loyal customers as well.
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IT'S THE LITTLE STUFF 
Headsets.com is the second-largest buyer of Tootsie Rolls in the world, because they ship a handful of them in every package they send. People remember the small gestures. Sugar is also a cheap, easy fast way to get a smile.
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