want good marketing ideas? take them from other industries 
 

 

 

 

 ALEAH 

 Olympian Diamonds

1 800 882 8900

 

  

  

 



 

 

YOU SHOULD HAVE A $100 MONTHLY

SPECIAL!

WHY?

  • It shows you have all prices ranges
  • It gets people in the door.
  • It makes shopping easy for guys
  • It's a great thing to post on Facebook.
  • It builds loyalty
I can help! 
Shoot me 
an email for 
details...
  



 

 HAPPY BIRTHDAY!

bday gma  

 Oct 5th is the most common birthday in the USA. Have a party at your store each month for all the people who are having birthday's. Mail customers a coupon for 15% off on their birthday. Send them a birthday card. Take advantage of birthdays and sell more jewelry.

 

 

 

 

  

SAY IT, WITHOUT 
SAYING IT
This amazing door, with the monster in the window, belongs to Big Monster Toy co. It's amazing because it get people talking, but even more importantly it says "We care about Kids" without actually saying we care about kids.

What can you do to say "We love Jewelry?" 

 

 

 

 


My FAVORITE blog 
is from a wonderful marketing guy 
ANDY SERNOVITZ'S
sign up for his fantastic weekly newsletter bellow.

Damn, I Wish I'd Thought of That! 

 




NEED TO SELL FAST
Helping a jeweler 
sell a 4ct Princess 
white & eye clean 
Only $19,500 total!
2ct ce princess
Email me for details


"You'll Do"

yeah he loves you


GREAT MARKETING
IDEAS FROM OTHER INDUSTRIES...
      

light bulb idea


 
Learning Marketing Will Increase Sales!  


 

USE PEER PRESSURE
I heard a terrific ad for mattresses.
It was a radio ad that said;
     "Every night millions of people are getting a good night sleep.Your 
neighbor got a great night sleep last night. Don't YOU deserve 
a good night sleep too?" 
     This ad was so moving because it made it seem like everyone else had something that you did not have! Peers are a huge purchasing motivator. A woman often wants a diamond BIGGER than her friend's diamond. Use peer pressure to make more sales!



 

     BE THE EXPERT 

 

     If you have not heard about LULULEMON, you will. They have established themselves as the experts in yoga clothes. They found the best instructors around the country and gave them free LuLulemon yoga clothes to wear when they taught yoga. They teach free yoga classes in their stores. All of their employees are yoga teachers. 

     Besides being the experts, their branding is fantastic. Their products feel hip, trendy, green. If you want to learn how to brand yourself, learn from Lulumenon. Look below at one of their bags. They have witty sayings on them to make you feel good about buying their 

product. 

      So how is jewelry like yoga? If you establish yourself as the expert and brand yourself well, you too can be successful!      

            

ascher stock ascher stock  ascher stock 

 

 

LOOK FOR OPPORTUNITIES


Inglorious Fruits and Vegetables has done something remarkable. 
We throw away millions of pounds of fruit every single day. Most of it is perfectly safe to eat, it just looks weird. French supermarket Intermarch� decided to re-brand these ugly produce and sold them for 30% cheaper. 





They are now
selling them across the world cutting waste, and making profits. Maybe you could do a campaign to convince customers gem inclusions are beautiful? Could you sell your unusable watch gears? There are business opportunities everywhere you just need to look for them.



 

 

 

 

 

 


 

YOU'RE IMPORTANT

 

Did you know that customers do not choose to buy a Ferrari? Ferrari CHOOSES the customer! You are selected to buy one. Every year only 7000 cars are made and they sell every car. They never advertise. You are notified if you are selected to buy one and each car is customized to the specific buyer. It takes 6 months to get a Ferrari but the wait is part of the mystique. The special features they 
put in the car just for you lead to increased loyalty. Ferrari fulfills people's basic need to feel important. Find ways to make customers feel important and you will 
have loyal customers as well. 



 

IT'S THE LITTLE STUFF

 Headsets.com is the second-largest buyer of Tootsie Rolls in the world, because they ship a handful of them in every package they send. People remember the small gestures. Sugar is also a cheap, easy fast way to get a smile.

 

 

 

 

 

 

 


 


 

SELL ME YOUR FAT UGLY MARQUISE!

 I buy ALL diamonds!! 

Broken? Imperfect? Looks like it was cut by a 

                      drunk toddler with a chainsaw? I want it !!!

WHY THIS IS GREAT FOR YOU

I often hear jewelers turn customers away because they don't have the cash flow to buy the customer's diamond. Problem solved! Call me while the customer is in the store & I will tell you what I can pay. 

Then add a small mark up, tell the customer my offer, 

and lets make a deal!

 


 

 

 



 

        MY BEST SELLERS
Want her this excited? Get her an Olympian best seller.
 Memo OK, but these are great stock stones too.
OLYMPIAN 1-800-882-8900

 

 
WOW! 1ct IDEAL CUT 
ROUNDS $1500-$2500/ct
Inexpensive rounds that look great  is what I sell best.
 All white inclusions. Ideal Cuts. White.
We sell TONS of these and you can too!!


 


 

YES! 2ctw DIAMOND STUDS $3500!
We take those great facing 1cts and make terrific
 looking earrings. White inclusions.
Ideal cut. Great VALUE.
 


 

GREAT!! 2.00 ROUNDS  
$3500-$5500/ct
We have the BEST facing 2cts around
All white feathers. Great 
BRIGHT ON A BUDGET!

excited woman w ring
 


 


 


 

3/4 PRINCESSES $1500-$1800/ct
Wonderful makes. Small tables.
Perfect squares. Face great.
princess princess dianaprincess


 

1.25-1.50 ROUNDS TERRIFIC 
$2500-$3500/ct
A BIG look at a great price! 
White & Bright.






 

WOW! 1.00ct  OVAL  CUSHION
EMERALD  HEART  MARQUISE
PEAR  RADIANT  Only $2000!
You don't need to spend to get a great fancy shape!
 We will send you a selection $1500-$2400/ct
THEY look terrific!




 

.75ct ROUNDS $950 -$1500/ct
Look amazing. Great bluff stones.
Big and Bright. Great cuts
ideal cut

  




                                                      

 

                                                                

 

 



 


 
I will help YOU improve

 Your Business!

  

Aleah at Olympian Diamonds

3rd Generation GIA Gemologist

5th Generation Jeweler


 

Read my emails Tuesdays at 10:45 for Great Tips

 see my past newsletters bellow

 Visit my blog