But wait, there is more! successful jewelers follow-up with customers!





   









CARDS
CARDS
CARDS
I got a card for my first anniversary from a 
retailer & I can't tell you
 how happy it made me.
 I bet if you sent your customers an anniversary card it would be the best $1.99 you ever spent.
 And DO NOT forget 
the thank you note
 after every sale.
Aleah and RK Wedding Clip - Magic Trick
It's my 1yr anniversary!
Did I walk down the aisle at my wedding? nope.






6 steps
 to great email 
Follow up 
ps this video was meant to be listened to not watched. And yes my shirt does say
 this video was meant to be 
listened to not watched. 
 yes my shirt does say
 get mounted by a jeweler







Less than 26% of customers 
buy the band at the 
same store they bought the wedding ring. Good follow up could change this!!






MOMMA'S jewels at Atlanta jewelry show
Great Mom Jewelry
Atlanta Jewelry Show








I'm able to use these pictures because they are pre 1950 and have entered public domain.







 



Diamonds are my 
BEST FRIENDS.
 I need MORE Friends!
 SELL ME DIAMONDS!
money_grass.jpg
Email or call for quotes
1-800-882-8900


But wait, 
There's more!
Successful Stores Follow-up 
with Customers


 
GET HER IN 
YOUR STORE!
    
          Congratulations!
You sold an engagement ring. Your work is not over. You want life long customers right? Well then you need to get 
her back in the store. All her friends will be asking her about her ring. How much better for you would it be if she had a relationship with you to talk about! Invite the bride and groom back in to take special pictures of the ring. Invite them back to pick up a 
'how to care for your ring 
gift bag' or how about for a free cupcake!? Anything to 
get her in your store!




What to do after a 
BIG SALE

Mark your calendars.
You should always follow up with customers 6 months after a big purchase. This reminds them you still care, and will give you a chance to offer a matching piece. Tell them to come in for a 'jewelry spa' or so you can check the prongs. Ask how the piece is getting along with other jewelry in their jewelry box? Not a phone person. Send a note! That also goes a long way to show you care.



  


 

ARE YOU TIRED OF HEARING 
HOW IMPORTANT REVIEWS ARE?
 
Too bad!! They are so important! I 
think they are the single most important thing you can do to help your business. I know jewelers who are up 20% because of good on-line reviews. I know a jeweler who sold three rings last month alone from good Google reviews. I bet YOU
looked at reviews when you bought that drier, saw that movie, or ate at that restaurant. My husband will not do anything without checking reviews, and he is not alone. You should spend at least 30 minutes each and every day working on your on-line reviews. 



 








 

Relax. We have your diamond
needs taken care of.


WOW! 1.33 EYE CLEAN ROUND $3993/ct
True G color. IDEAL CUT
1.33 EGL E SI2 XXX IDEAL
62 depth 57 table 
Love it!


WOW! 3.00 BARGAIN STUDS! $4795 only!!
Great price! White gold martini
Screw backs. White H color
tons of sparkle!





WOW! 1.31 ROUND FANCY YELLOW
VVS2. SO PRETTY! $2350/ct
HPHT treated. 7mm. Very BRIGHT! 


WOW! .92 ROUND WHITE $1995/ct 
6.18mm Cheep & cheerful. White & Bright!

WOW! .97 Eye Clean! PRINCESS $1995/ct
Awesome! Very bright
5.3x4.9mm
2ct ce princess

WOW! .50ct ROUNDS IJ $1495/ct
New parcel! Very clean. Great cuts
SI goods!


 
WOW! 1.70 STUDS 100% EYE CLEAN
really pretty GH color 
very bright and clean $2798 total 



WOW! 1.30 ASCHER INTERNALLY
 FLAWLESS! $4295/ct
Great cut EX VG 6mm


WOW!  2.03 MARQUISE D COLOR! $5495/ct
love the cut. EYE CLEAN
12.5x6.8mm EX EX none 




WOW! .58 OLD EURO $550/ct
Imperfect, but what is really perfect
in this world anyway? :) 

WOW! .48 BROWN DIAMOND  $294
It is brown & it sparkles. 4.88mm 
 



WOW! 1.10 ROUND EGL H SI2 $2249/ct
wow great price. 6.7mm
shows color, side feather. Bright!

WOW! 1.50ctw ANTIQUE PENDANT!
natural brown & white Old Euros
$1150 total


WOW! 1.42 STUDS  $2094 total 
white gold martini G color
great cuts nice I1's

WOW! 4ct ROUND Eye clean! Only $20,494!
Love love love!! Shows some color, 
but so bright!
 
WOW! 3ct ROUND  Only $9494!
LM color. Bright, nice cut. side feather

  
OVALS!  OVALS!  OVALS!
    

 WOW!  1.21 OVAL GIA H SI2 100% clean $4095/ct

Only inclusion is a red garnet which is cool!

WOW!  1.20 OVAL EGL D SI1 BIG look $4350/ct 

9.52x6.25mm, eye clean, awesome

WOW!   1.31 OVAL GIA!  GIA E SI1   $5250/ct

8.8x6.12mm long and super Gorgeous

WOW! 1.20 OVAL EGL D SI1 EYE clean! $3995/ct

Eye clean, white great price 9x6mm

 

   


 



 

WOW!  6.34ct CHOCOLATE PRINCESS!! 
100% Eye clean. SO bright!!
HUGE! the color is natural but the clarity is enhanced
Only $11,200 for a 6 carat!! 
 
 
WOW! .98 PEAR GIA E SI2 $2197/ct
7.63x5.56mm nice shape

WOW! 1.00 TRILLIAN HALO RING
GIA H VVS2  GIA!!
ONLY $3495 total 

WOW!  2.30 ASCHER H VS1 $4992/ct
7.4x7.3mm Excellent excellent
love it!




CALL FOR CERTS, MORE PICTURES,
OR TO MEMO!



 



 

Call Aleah
5th Generation Jeweler
for Diamonds!