People want the feeling of a deal more than ever! You need to he game to win the game

 

 

  

 

 

 

 

 

THE J.C. PENNY

EXPERIMENT &

THE CASE FOR

DISCOUNTING


     

I wanted J.C. Penny's new pricing to succeed. I wanted customers to realize every day low prices are better than

marking things up to mark them down.  

 

This is why they failed.

 

When you see Oreo cookies on sale

for $2 you know that is a deal because

you know the regular price is $4.

Without knowing the original price of $4, you have no standard for which to determine if $2 is a deal. When you see 

a shirt that says "Regular price $50, but now it's $20" you feel more of a sense of value than if you just saw the shirt for

$20. The original price gives you a basis for VALUE even if the original price is completely made up. Higher prices give customers a frame of reference.

 

Study after study has proven more

people buy an item that was $250

marked down to $150 faster and more

often than the SAME item at $100. 

Knowing the item had a higher price

causes their pleasure to go up. Also notice that you in no way cut your margins when discounting. In fact you made more money selling the item at 

$150 marked down from $250 than  

you would have selling it at $100. 

 

 

 

 

 

 

 

PEOPLE  WANT

THE GAME

 

People want the game. Take 

car dealerships. Everyone knows

you never pay the sticker price. 
Grocery stores rarely sell an item at full price, making customers feel they are always getting a deal. More than ever, people derive pleasure from a deal. If you have ever lost a sale because a customer told you the jeweler down the street was giving him 20% off, then you know what I'm talking about. 

 

 

 


 

 The Classy Way

  

There are ways to discount without cheapening your

product.

 

 

 

Think of that restaurant you that gave

you the free desert, or the auto

mechanic that knocked $50 off your

last bill. How do you feel about them? You love them right? They gave you a discount in a way that made you feel special. I have seen jewelers do this

very effectively. They give you a discount in a way that makes it feel like they are doing it just for you, creating a 

customer for life.   

 

 

 

   

 

   

  

 

Call for ANY reason.

Aleah is here to help! 

1-800-882-8900  

   

 

 

 

 

 

 

 PRICE MATCHING

How about trying a sign or ad like this? It shows you
care about pricing without 
having to have sale after sale. My jeweler friend Alex 
saw a great sign saying  
"We will meet or beat any advertised price while giving you BETTER 
SERVICE doing it!"
 



 

NOT GOOD FOR WHOLESALE

 

 I want clarify I don't recommend this for 

business to business.

For example, I need to keep my prices as low as possible up front so you order from me and not another supplier. 


 

 

 

 

 

 

 

AM I 

COMPLETELY WRONG?

confusd man

Hey, I'm open to the

idea that I'm wrong. 

Discounting can lead to lower profits, less trust, and the slippery slope of sale after sale.

 

(Click discounts for a great article by Brad Huisken of IAS Training on how to handle requests for discounts. Discounts)    

I'm not advocating 
you change your pricing system. I have written many articles trying to help you 'sell the emotion' rather than discount,  but I think it's time we took a look at the other side of the coin. 

 

There are a lot of 
price focused young engineers and lawyers. For them, maybe you could consider playing the game.

I would love to

hear your thoughts.

I am always learning from YOU!

 




 

 

 

   

LET ME 'ROCK' YOUR WORLD!

You too can be a ROCK STAR with one

of these great gems

 

 

 

 

EYE CLEAN GIA I1's 

We sell these FAST and you can too!

 

.45 GIA ROUND F I1 $816 net VG VG VG

.51 GIA K I1 ONLY $637  FACES CLEAN!

.57 GIA ROUND CANADIAN H I1 $1300 total

.64 GIA ROUND spready! 5.6mm $992 total

.74 GIA ROUND E I1 Excellent cut  $2895/ct

.80 GIA ROUND H I1 EYE CLEAN!  $2195/ct 6mm 

.92 GIA ROUND F I1 TRIPLE EX! $3595/ct

1.00 GIA ROUND G I1 ONLY $2995

.99 GIA PEAR SHAPE I I1 CANADIAN $1995/ct

 

                                                                

  

 

 

2.00ct NATURAL FANCY YELLOW ROUND

 In a diamond ring. Whole Ring only $5200!
    

 

1.01 GIA NATURAL YELLOW OVAL

only $2850/ct! 7.7x5.5mm

 

 

1.67 ROUND AGS I SI1 $5495/ct

Very pretty 7.64mm FIRE BALL!!

 

 

2.09 ROUND EGL I SI1 $4495/ct

shows color but very bright EX EX EX

8.15mm ideal

 

1.17 ROUND EGL L SI1 only $1550/ct

6.7mm VG VG Bright

 

 

 

1.07 CUSHION GIA F VS2 WOW!

ONLY $4195/ct

SUPER FIRE BALL!

6.8X5.8MM 65 DEPTH 57 TABLE

super cut no fluorescence

 

 

 

.90 CUSHION H color $1500 total

5.3x5.7mm faces like a 1ct 

 

3.02 CUSHION EGL H SI1 only $4550/ct !

Eye clean, shows some color but very bright

and terrific cut EX VG None

 

.44 ROUND GIA G SI1 $880 total

4.88mm VG cut grade

 

 

 

.51 PRINCESS  G VS2 $1095/ct

4mm square white & bright

 

1.21 PRINCESS EGL USA!! E SI1 $2525/ct!

USA cert! So cheap!! 6mm It has a laser drill

 but still very under market value.

 

 

 

big studs

SUPER ROCKIN STUD EARRINGS!!

 Great FACING, BUDGET DIAMONDS IS WHAT

OLYMPIAN DOES BEST

1.70ctw  EYE CLEAN H+ color $2797 total

2.06 ctw GH color white & bright $4100 total

 3.05 ctw G color SI3 Stunning! $12395 total

 3.10 ctw studs H color BRIGHT! Only $7395 total

3.27ctw HI Face clean, No blk spots $10500 total 

4.10 ctw Rounds HUGE! Clean only $10995 total

3.03ctw PRINCESS STUDS! only $6000 total

 

    

 

 

 

 


       

  
Aleah has the Scoop on the 
Best Diamonds!

CALL OR EMAIL FOR QUOTES
Aleah@OlympianDiamonds.com
1-800-882-8900
This is my 167th newsletter!  
Read past tips here
Visit my blog